DPI LLC Leadership Resources

In Case of Emergency - Secure Your Most Critical Documents

Mon, 20 Apr 2026 18:37:44 GMT

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When a disaster hits, most business owners think about physical damage first. Items such as inventory, equipment, and their workspace. What often gets overlooked are the documents that keep the business legally compliant, financially stable, and operational. Without access to contracts, financial records, employee information, and insurance policies, even a minor disruption can quickly turn into a prolonged shutdown. Cyber attacks are the new norm in our world.

The reality is simple: your ability to recover isn’t just based on what you can rebuild, but on what you can access . Taking the time to properly back up and store your most critical documents (both digitally and in hard copy) can be the difference between a temporary setback and a complete operational standstill.

Below are a list of the most critical documents to consistently back up:
Business & Legal

Business licenses and registrations
Contracts (clients, vendors, leases)
Insurance policies (property, liability, workers comp)
EIN verification from the IRS
Incorporation Documents

Financial

Bank account records
Tax returns (last 3–5 years)
Payroll records
Accounts receivable/payable reports

Operational

SOPs (Standard Operating Procedures) and Workflow Documentation
Employee Records and Contact Info
Vendor and Supplier lists
Employee Handbook

Technology

Password Manager Backup or Access Instructions
Software Licenses
IT Infrastructure Documentation

Storage Best Practices

Cloud Storage (secure, encrypted)
External Hard Drive (offsite location)*
Printed Copies In Waterproof/Fireproof Container

*An external hard drive is a portable storage device connected to a computer via USB, Thunderbolt, or Wi-Fi to provide extra storage space. It is used for backing up data, storing large files, and transferring data between computers, acting independently of the computer's internal storage.

The team at DPI LLC is here to support you in building your 'In Case Of Emergency" plan and business continuity plan. Visit our website DPI2.com to schedule a complimentary assessment.

Measure ROI

Mon, 06 Apr 2026 14:49:39 GMT

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Stop Funding Activity. Start Funding Outcomes.

Too many business owners approve expenses with good intentions and vague expectations. They join networking groups, subscribe to software, hire vendors—and then simply “hope it works.”

Hope is not a strategy. Clear goals are.

If you don’t define what an expense is supposed to accomplish, you’ll never know whether it’s performing or quietly draining cash and time.

Every Expense Needs One Clear Purpose

Before spending a dollar, answer this:

What is the primary outcome this expense must produce?

Not five outcomes. One.

A networking membership might exist to generate one new client per quarter.
A CRM subscription might exist to increase close rate by 10%.
A bookkeeper might exist to reduce errors and protect profit.

If the goal isn’t specific, ROI will always feel unclear.

Track the Real Investment (Not Just the Invoice)

Most owners underestimate cost because they only look at the cash.

Real Cost = Cash Cost + Time Cost

That $65 networking membership may actually cost $365 when you include event time, follow-ups, and travel.

That $120 software may require setup hours and ongoing management time.

Time is money—especially when you’re the decision-maker.

Measure Outputs That Matter

Once the purpose is defined, track measurable outputs:

For networking:

Qualified leads
Discovery calls
Proposals sent
Deals closed

For software:

Hours saved
Faster turnaround
Reduced errors
Improved close rate

If nothing measurable is improving, that expense isn’t performing.

Convert Results Into Dollars

You cannot calculate ROI without assigning value.

Revenue ROI = Closed deals × profit per deal
Time ROI = Hours saved × your hourly value

Then apply the formula:

ROI = (Return − Cost) ÷ Cost

If you spent $1,095 over 90 days and only generated $1,000 in profit, that’s negative ROI. That doesn’t mean panic—it means decide.

The Decision Rule: Keep, Fix, or Cut

Every 90 days, review each major expense:

Did it at least break even?
Is there pipeline proof (leads, calls, proposals)?
Is time investment shrinking or growing?
Is there a clear next action?

If there’s no clear next action, that’s a red flag.

Strategic Owners Don’t “Show Up and Hope”

They define success before spending.

They measure consistently.

They make data-based decisions quarterly.

Expenses should either:

Generate revenue
Improve efficiency
Reduce risk
Enable growth

If they do none of those, they are distractions disguised as investments.

Clarity turns spending into strategy. And strategy protects profit. The DPI LLC team is able to provide an expense audit to ensure you expenses are generating revenue. Visit our website at DPI2.com .

STOP Guessing About Your Numbers

Sun, 08 Mar 2026 22:01:51 GMT

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Does tax season make your head hurt. Most business owners don’t struggle because they lack revenue; they struggle because they lack organized financial data. Scrambling for receipts in March is not a tax problem. It’s a bookkeeping problem that’s been building all year.

Strong financial records are not a luxury, they are a strategic investment that protects your business and makes tax time manageable instead of overwhelming. Too many owners wait until tax season to realize their books are a mess, then scramble, stress, and often pay more than they should. Investing in a bookkeeper creates a foundation of clarity, control, and confidence that actually saves money and time.

Here’s why hiring a bookkeeper is smart business:

Top 5 Reasons to Hire a Bookkeeper

1. You stay organized year-round, not just at tax time

A bookkeeper keeps your financial records accurate and up-to-date, so when taxes, audits, or strategic decisions come up, you aren’t scrambling to reconstruct your numbers.

2. You reduce costly mistakes and missed deductions

Errors in your books lead to penalties, overlooked deductions, and inaccurate results. A professional catches issues early and keeps your financial data compliant and trustworthy.

3. You make better business decisions

When your data is accurate and timely, your decisions about pricing, spending, hiring, and growth are informed — not guesswork. Clean books turn numbers into actionable insight.

4. You free up your time to lead and grow

Time spent wrestling with receipts and reconciling accounts is time taken away from strategy, sales, and serving customers. Bookkeepers bring consistency and reliability so you can focus where you add the most value.

5. You’re ready for the future — funding, growth, or sale

Lenders, investors, or buyers want clean books. Having reliable records signals discipline and stability, putting you in a stronger position for loans, partnerships, or an eventual exit.

What It Costs

In South Florida and across the U.S., small business bookkeeping costs vary based on transaction volume and service levels. Most small businesses pay somewhere between roughly $250 to $1,500 per month for ongoing bookkeeping services that keep books accurate and ready for taxes and reporting. Higher complexity or more frequent reporting may push toward the upper end of that range.

Think of this as a predictable investment that prevents stress and financial surprises. A bookkeeper doesn’t just record numbers — they protect your profitability, give you clarity, and ensure you aren’t leaving money on the table.

Hiring a bookkeeper means you’re choosing control over chaos, predictability over panic, and strong financial foundations over uncertainty. If you are not sure who to trust just ask our team. Feel free to email us at info@dpi2.com for more information.

Love Your Business Enough to Lead It Well

Mon, 09 Feb 2026 20:43:53 GMT

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There is something powerful about building a business. It starts as an idea, grows through long days and hard seasons and becomes something that supports families, employees, and entire communities.

When done with intention, a business is more than income. It creates opportunity. It builds confidence. It changes lives.

That kind of impact comes from love — love for the work, the mission, the people you serve. That love is what keeps owners going when things feel uncertain. It fuels innovation, service, and resilience. It is the reason many businesses become engines of stability and wealth that can last for generations.

Love is a strength in business. But love without leadership can create blind spots.

When Love Clouds Judgment

Business owners often care deeply about what they’ve built. That emotional connection is real. The challenge is that passion can sometimes make it harder to make the decisions the business actually needs.

Here are common pitfalls owners fall into:

1. Avoiding Hard Conversations

Keeping an underperforming employee too long. Not addressing a partner issue. Delaying a pricing increase because it feels uncomfortable. Love for the team or fear of conflict can slow necessary action.

2. Underpricing Out of Loyalty

Wanting to “take care of clients” by keeping prices low, even when costs rise. Over time, this erodes profit and creates stress that affects service quality and long-term stability.

3. Holding On to Old Systems

Continuing with outdated processes or software because “this is how we’ve always done it.” Love for familiarity can block growth and efficiency. Fear of change wants to keep us comfortable. Growth happens in the uncomfortable.

4. Saying Yes to Everything

Taking every opportunity, client, or project because you believe in the business so much. Everyone is not your customer. Without boundaries, this leads to burnout and diluted focus.

5. Delaying Strategic Planning

Staying in daily operations because it feels productive, while avoiding the deeper work of planning for growth, succession, or long-term sustainability.

Love for the business should not mean protecting it from change. Real leadership means guiding it toward what is necessary for it to thrive.

Businesses That Change Lives Are Led Intentionally

A sustainable business does three things well:

It serves customers with excellence
It supports the people who work in it
It creates financial strength and stability

That doesn’t happen by accident. It requires structure, strategy, and accountability. This is where giving yourself permission to have trusted partners matters.

You don’t have to carry every decision alone. Consultants, and peer networks provide perspective that owners cannot always see from inside the business. They help you ask better questions, look at the numbers honestly, and map out what is next.

Seeking support is not a sign of weakness. It is a sign that you take your responsibility as a leader seriously.

Keeping Love and Leadership in Balance

Here are practical ways to lead with both heart and clarity:

1. Separate Feelings from Facts

Review numbers regularly. Revenue, profit, expenses, and performance metrics tell a story. Let data inform decisions, not just emotions.

2. Schedule Time to Work on the Business

Block time monthly or quarterly for strategy, not just operations. Growth requires intentional thinking.

3. Create Clear Standards

Define expectations for pricing, performance, customer experience, and processes. Standards reduce decision fatigue and emotional reactions.

4. Use Outside Perspective

Have regular check-ins with a trusted advisor (such as DPI LLC) or mastermind group. They can challenge assumptions and help you see blind spots.

5. Revisit Your “Why” — and Your “How”

Loving your mission is important. Equally important is ensuring the business model, systems, and team structure can support that mission long term.

The goal is not just to run a business you love. The goal is to build a business that can stand strong , grow responsibly, and continue creating impact long after the early hustle fades.

That is love in action. Visit our website DPI2.com to learn more about our trusted team.

What Really Drives Your Profit?

Tue, 27 Jan 2026 16:39:23 GMT

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If your business is making sales but your bank account doesn’t reflect it, you’re not alone. Many business owners work hard, sell consistently, and still wonder where the money goes. The truth is this: profit and cash flow aren’t driven by sales alone — they’re driven by what happens after the sale.

Let’s break this down.

Profit Isn’t Just About Earning More

Profit is shaped by small, everyday decisions that quietly add up. Subscriptions you signed up for “just to try.” Software you don’t fully use. Tools that once helped but no longer serve your business. Meals or networking events that aren't turning into paid clients or customers.

Each one may seem small, but together they quietly drain cash every month. These are profit stealers, expenses that don’t give you a real return.

A quick reality check:

If a subscription doesn’t save you time, reduce errors, or help you make more money, it’s not neutral. It’s costing you profit.

Inventory Ties Up Your Cash

If you sell products, inventory plays a major role in cash flow. The longer inventory sits on a shelf, the longer your money is locked up. This is why cash flow can feel tight even when sales are up. You already paid for it, but you haven’t received cash back yet.

This is known as days inventory outstanding , how long it takes for inventory to turn into cash.

Slow-moving inventory doesn’t just take up space.

It limits your ability to:

Pay bills comfortably
Reinvest in marketing, advertising or growth
Respond to opportunities quickly

Inventory should move with intention, not hope.

Sales Don’t Count Until Cash Is Collected

For service-based and product-based businesses alike, cash flow depends on collection. Work delivered but not yet paid for creates a dangerous illusion of success. Invoices sitting unpaid are another form of money stuck in limbo.

If you’ve already done the work, the faster you collect, the healthier your cash flow becomes.

Small Tweaks Create Big Shifts

You don’t need a finance degree to improve profit. You need visibility.

Trim subscriptions that don’t earn their keep
Track how long inventory sits before selling
Tighten up billing and collection timelines

These small adjustments often unlock more cash than chasing new sales ever will.

Profit clarity creates confidence. And confidence lets you run your business with intention — not stress.

The team at DPI LLC is here to help you improve your profit and get cash flowing through your business again. Visit our website DPI2.com to schedule a consulting session.

Five Critical HR Tasks Every Business Should Complete Before Year-End

Sat, 06 Dec 2025 13:58:55 GMT

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As 2025 winds down, business owners and HR leaders face a narrow window to tie up critical compliance and payroll processes before January arrives. A structured year-end review not only protects the organization but also strengthens readiness for the year ahead.

At DPI, we believe in giving business owners clear, actionable steps that can be implemented quickly. This year’s HR priorities offer a meaningful opportunity to streamline operations.

Below are the five most important HR tasks every organization should complete before the end of the year, based on the enclosed checklist resource. These actions support compliance, reduce risk, and ensure your team enters the new year with clarity and confidence. You can also provided a HR Checklist to ensure you stay on track.

1. Conduct a Comprehensive Compliance Review

Before closing 2025, verify that all federal, state, and local labor requirements are up to date. This includes reviewing policies, updating required labor law postings, completing necessary employee notices, and confirming all workplace trainings have been completed. Compliance gaps discovered late often become costly mistakes—this review is a proactive safeguard.

2. Audit Personnel Files and Recordkeeping

Take time to ensure personnel files are complete, accurate, and properly stored. Transfer terminated employee files to secure storage and confirm record retention requirements have been met. Clean files support clean audits.

3. Finalize Payroll, Taxes, and Year-End Reporting

Audit payroll balances, confirm employee data, and prepare year-end forms such as W-2s and 1099s. Review carryover balances for PTO, schedule bonuses, and verify all tax information is correct before submissions begin in January. Even for employees that have separated from the company, you want to make sure you have an accurate mailing address to provide them with documents for their tax return filing.

4. Review Employee Benefits and Compliance Deadlines

Assess benefits offerings, confirm ACA reporting requirements, verify eligibility lists, and distribute required notices. This is also the ideal time to evaluate whether your benefits remain competitive.

5. Complete Annual Performance Reviews and Update Job Descriptions

Formal reviews reinforce expectations and help shape professional development for the year ahead. This is also the right time to update job descriptions to reflect actual responsibilities and evolving business needs. The DPI team has tools to support this year end task.

An organized year-end HR process strengthens operational efficiency and reduces risk. If you’d like help implementing these steps, our team at DPI is ready to assist. The HR Checklist is our gift to you this holiday.

What You Stop Doing Matters More Than What You Start Doing

Fri, 14 Nov 2025 20:24:41 GMT

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What You Stop Doing Matters More Than What You Start

With less than 50 days left in 2025, you're probably building your list. New service packages to launch. Client outreach campaigns to execute. Year-end strategies to implement. Revenue goals to crush.

But here's the unspoken truth: Your success in the next 50 days won't come from what you add. It will come from what you eliminate.

The Subtraction Advantage

We've been conditioned to believe that Q4 success requires doing MORE. More client meetings. More networking events. More social media content. More services to offer. More late nights coordinating it all.

But every "yes" to something new is a "no" to focus, energy, and execution on what actually matters.

Think about your last Q4. How many initiatives fizzled out by Thanksgiving? How many "great ideas" consumed your time but delivered mediocre results? How many times did you feel like you were drowning in activity but starving for progress? The problem wasn't that you didn't work hard enough. The problem was that you were working on too many things.

Your Subtraction Framework

1. Identify Your Low-Impact Projects

Every business has them—projects that should have been retired months ago but keep consuming resources and mental energy. The service offering that never gained traction. The marketing channel that eats your time but produces no leads. The client segment that demands too much for too little return.

These projects persist not because they're valuable, but because they're familiar. We keep them alive out of sunk cost fallacy or simply because "we've always done it this way."

Ask yourself : If this project did not exist today, would I start it? If the answer is no, it's time to let it go. Our DPI team meets weekly to prioritize and eliminate work that is fruitless.

2. Cut, Delegate, or Delay

Not everything needs to be eliminated forever. For each initiative on your plate, ask:

Cut: Does this need to happen at all? What happens if we just... don't?
Delegate: Does this require MY attention, or can someone else own it?
Delay: Does this need to happen in the next 80 days, or can it wait until Q1 2026?

Most business owners underestimate the power of delay. Moving something from "now" to "later" creates the breathing room you need to execute on your true priorities. We all need a little breathing room during the holidays.

3. Protect Your "Top 3"

Once you've cleared the clutter, you can finally see what matters. What are the THREE priorities that will actually move the needle before year-end?

Not five. Not seven. Three.

For your business, maybe it's: converting your best prospects into clients, streamlining your most profitable service, and securing Q1 contracts.

For yourself, maybe it's: maintaining your health routine, protecting boundaries with family time, and getting adequate rest.

Every decision you make in the next 50 days should be filtered through this question: Does this support one of my top 3 priorities? If not, it's a distraction.

The Permission You've Been Waiting For

Here's what nobody tells you: You don't have to do everything.

You don't have to respond to every opportunity. You don't have to offer every service your competitors offer. You don't have to say yes to every potential client. You don't have to post on social media seven days a week. You don't have to attend every networking event.

The business owners who thrive in the next 50 days won't be the ones who did the most. They'll be the ones who had the courage to do less, but do it with excellence.

So before you add one more thing to your plate, ask yourself: What can I take off?

The busy season is here. The chaos is inevitable. But clarity? That's a choice.

What's next isn't about doing more. It's about doing what matters.

Your 50-Day Challenge

This week, identify ONE thing you're going to stop doing. One meeting you'll cancel. One project you'll shelve. One commitment you'll release.

Feel the space it creates.

Then use that space to focus on what actually moves you forward—both in business and in life.

Because what's next isn't just about reaching the finish line. It's about who you are when you get there.

The holiday rush doesn't care about your to-do list. It only respects your priorities. Choose them wisely. You can visit the DPI LLC website at DPI2.com to schedule a complimentary session.

When Clients Say, "I'm Not Sure"

Thu, 06 Nov 2025 09:43:11 GMT

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Every business owner has heard it: “I’m not sure” or “I’ll get back to you.” It feels like rejection, but in reality, it’s an opportunity . These words rarely mean “no.” More often, they signal that your client hasn’t yet connected the dots between what you offer and the value it will bring to their life or business.

Step 1: Pause and Respect

Instead of rushing into persuasion, pause. Acknowledge their hesitation: “I hear you, it’s smart to think carefully before committing.” This lowers defenses and shows you’re a partner, not a pusher. You want to encourage a collaborative partnership with your client.

Step 2: Find the Hidden Question

Clients often mask their true concerns. Maybe they’re unclear on your process, worried about cost, or unsure if you’ve solved their type of problem before.

Gentle questions uncover the truth:

“Is there a specific part you’d like me to explain more clearly?”
“What outcome would make this decision a no-brainer for you?”

Step 3: Clarify the Value

Don’t dance around your impact. Be direct . Share results, not just descriptions. Make sure to speak their language. Many times we are caught speaking in the acronyms that are familiar to our industry but might be new to our clients. Bring in testimonials and case studies that show what working with you has delivered. When people see evidence, hesitation shifts to confidence.

Step 4: Offer a Safe Next Step

If a full commitment feels heavy, offer a smaller entry point such as a discovery session, or a phased project. This keeps momentum while easing the risk for the client.

Step 5: Leave the Door Open

Not every “maybe” turns into a yes immediately. End with clarity: “Would it help if I followed up next week once you’ve had time to review?” This keeps the relationship warm and positions you as a trusted guide.

The truth: Client hesitation isn’t rejection, it’s a signal to clarify your value. Your job is not to convince but to create clarity. If you need more assistance, visit our DPI website and schedule a discovery call with our team.

Stop Losing Sales: Organize Your Stock Today

Fri, 19 Sep 2025 00:50:33 GMT

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If your stockroom or warehouse feels more like a guessing game than a well-organized space, it’s time to make a change. During our recent Holiday Retail Bootcamps , one thing stood out: too many business owners are missing the mark on inventory management. The busiest season of the year is just around the corner, that can be a costly mistake.

Whether you’re running your sales through Shopify, Clover, Square or another system, your inventory is your #1 asset and it deserves the same level of attention as your sales, social media or marketing plan.

Why Inventory Records Matter

Stay in stock (without overbuying): Accurate tracking means you know when to reorder, what sells best, and what needs a promotion to move off your shelves. Your inventory shouldn't have a birthday - sell it.
See the real value of your business: Your inventory shows up on your balance sheet. Keeping records current helps you understand your cash flow, apply for funding, or even prepare your business for future growth.
Capture every sale: Even if you accept payments through Zelle, Cash App or cash, you can (and should) record them in your system. This ensures you have a full picture of what’s selling, instead of gaps that hide your true revenue.
Avoid messy data: Having items labeled as “uncategorized” or “miscellaneous” in your item library leads to confusion. It slows down checkout, clouds your reporting, and makes reordering harder than it needs to be.
Build efficiency: A clean item library saves time for you and your team. When everything has a clear SKU, your storage room is easier to manage, your online listings are accurate, and your customers get a smoother experience.

What is a SKU?

SKU stands for Stock Keeping Unit. Think of it as a license plate number for every product in your business. A SKU is a unique identifier that makes it easy to track sales, reorder, and keep your item library consistent.

Here’s a simple example:

NIKI-TSHRT-CLSSC-BLK-M

NIKI = Brand

TSHRT = Category (T-shirt)

CLSSC = Style (Classic Fit)

BLK = Color (Black)

M = Size (Medium)

No matter what kind of business you run—bakery, food truck, gift shop, or bookstore—your products can be categorized the same way. A bakery might use CAKE, COOKIE, PIE as their main category. A food truck might use TACO, BURGER, FRY . A gift shop might use MUG, CANDLE, BOOK . Once these categories are in place, every new product can be added with clarity.

Your September To-Do: Build Your Item Library

This month is the time to roll up your sleeves and get organized before the holiday rush.

Here’s how to start:

Create your categories and subcategories. Map them out on a spreadsheet before putting them into your system.
Assign a clear SKU to each product.
Record all payment types (yes, even Zelle or cash) in your sales system.
Eliminate “uncategorized” items from your item library.

These small but powerful steps will give you control over your inventory, prepare your storage space for holiday sales, and help you avoid costly mistakes in the busiest season of the year.

At DPI, we know that preparation drives profit . That’s why we created our Holiday Retail Bootcamp to help retailers like you tighten up operations, prepare your team, and maximize holiday sales.

Ready to take the guesswork out of selling this season? The DPI team can plan a holiday retail bootcamp for your business owners. Email us at info@dpi2.com if you are interested in learning more. You can view all DPI's retail services by clicking HERE .

Communicating Price Increases

Sun, 31 Aug 2025 20:25:00 GMT

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Raising prices is one of the hardest conversations a business owner can have with their customers. For membership-based businesses, it feels even more personal. You’re not just adjusting a number, you are asking loyal customers to invest more in their ongoing relationship with you.

Here’s the truth: when handled well, price increases don’t have to damage trust. In fact, they can strengthen your customer relationships by reinforcing the value you deliver.

Why Transparency Matters

Customers don’t just buy your service, they buy into your integrity. When you explain why prices are changing, they are far more likely to accept it. For example, if rising tariffs are directly impacting your costs, your members will understand that these pressures are beyond your control. What matters most is how clearly and respectfully you communicate.

The Right Timing

For memberships, we recommend giving at least 45-60 days’ notice before a new rate takes effect. This gives members time to adjust, budget, and feel respected rather than blindsided. It also positions you as proactive rather than reactive.

How to Share the News

Email First – Send a direct, professional announcement to every member. Be clear about the date of change, the new price, and the reason.
In-Person or Phone (for key customers) – If you have VIP or long-term members, reach out personally. That extra effort can go a long way in retaining loyalty.
Website or Portal Update – Post the new pricing publicly on your member hub so the message is consistent across all channels.

Focus on Value, Not Just Price

When you frame the conversation around the value your membership provides, the price adjustment becomes easier to digest.

For example:

Highlight improvements you’ve made in service, product quality, or member benefits
Emphasize consistency and reliability, especially in turbulent times
Acknowledge loyalty by offering early renewal at the current rate or a bonus perk before the increase

What You Don’t Have to Announce

Not every price change requires an announcement. Industries like grocery, airlines or fuel adjust prices constantly, and customers already expect fluctuations. But for ongoing commitments like memberships, subscriptions, or services tied to trust communication is not optional, it’s essential. The team at DPI LLC can support you in creating & launching a membership program for your business.

Expert Tip: Confidence Is Key

The way you deliver the message is just as important as the message itself. Avoid apologizing for the increase. Instead, present it with confidence:

Be respectful but firm
Share the reason without overexplaining
Reinforce your long-term commitment to members

When customers see that you’re confident in the value you deliver, they’ll be more confident in continuing their investment with you.

Bottom line: Price increases are part of doing business, but they don’t have to cost you relationships. With the right timing, transparency, and value-focused messaging, your members will stay with you. Not just because of what you charge, but because of the trust you build. The DPI LLC team is here to assist. Schedule a call by visiting our website .

Preparing Your Business for Emergencies This Season Pt. 2

Thu, 28 Aug 2025 20:01:03 GMT

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In the first part of this series, we focused on laying the groundwork for emergency preparedness—building a plan, securing digital assets, and ensuring your team is informed. But preparation doesn’t stop there.

In Part 2, we’re taking your readiness to the next level by addressing the relationships and systems that keep your business running behind the scenes. From vendor coordination to recovery strategies, these next five tips will help you move from simply being prepared to being truly resilient. Ready to face disruptions with clarity, confidence, and continuity. Let’s dive into tips 6 through 10 to strengthen the backbone of your business before the next emergency strikes.

6. Build a Vendor Continuity Plan

Think beyond your walls. If a supplier, delivery partner, or vendor is affected, how will it impact your operations?

Have backup vendors in place
Establish communication protocols for service disruptions
Know which contracts allow flexibility during emergencies

Business continuity is often dependent on more than just your own readiness.

7. Prepare an Emergency Contact Tree

Every business should have a current list of emergency contacts:

Employees and their emergency contacts
Key vendors, suppliers, landlord or property manager
Ask about allergies and emergency preferences
Local emergency services
Insurance agent and legal counsel

Digitally store this list and also keep a printed copy in an easily accessible place. We learned that a key employee would deny blood transfusions due to religious freedom. It is important to know this critical information before an accident happens.

8. Prioritize Employee Safety and Mental Preparedness

Don’t overlook the emotional toll emergencies can take on your team. Create a culture where safety is prioritized. Provide access to:

Mental health resources
Flexibility to care for family or evacuate early
Clear communication from leadership during uncertain times

Your team will remember how you showed up for them during a crisis.

9. Establish a Post-Emergency Recovery Plan

Once the dust settles, what comes next? A recovery plan should outline:

How to assess and document damages
A timeline for re-opening
Communication strategy for clients and vendors
Financial resources needed to bridge the gap

Build resilience into your business, not just recovery.

10. Schedule a Business Preparedness Review Each Year

Emergencies are unpredictable, but your response doesn’t have to be. Make emergency planning an annual priority. Consider scheduling a preparedness check-up each August, timed with the return to school and routines.

Getting “back to basics” this season isn’t just about operations—it’s about protecting what you’ve built. Emergency preparedness may not be exciting, but it is essential. The best time to prepare was yesterday. The next best time is right now.

Whether you’re leading a team of two or fifty, these actions can mean the difference between disruption and resilience. You can always call the team at DPI LLC to learn more. Visit DPI2.com to learn more about us.

Preparing Your Business for Emergencies This Season Pt. 1

Fri, 15 Aug 2025 13:36:12 GMT

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As the school bells ring and routines fall back into place, August signals more than just sharpened pencils and packed lunches. It’s also a critical reminder for business owners: it’s time to get back to basics. That means revisiting the foundational systems that keep your business running in times of crisis.

With hurricane season ramping up and unpredictable weather patterns becoming the norm, now is the time to take preparedness seriously. Emergency planning isn’t just a best practice, it’s a responsibility .

Waiting until a storm is on the radar or a crisis has already struck puts your people, property, and profits at risk.

Emergencies come in many forms. In Florida and other coastal regions, hurricanes top the list.

But across industries and locations, the risks are varied:

A fire in your storefront
A medical emergency involving a team member or client
A cyberattack compromising your systems
A power outage lasting for days
Flooding that shuts down your operations

The key isn’t predicting every crisis, it’s being ready regardless of what comes. Here are essential steps every business owner should take now to protect their business, employees, and partners.

1. Create or Update Your Emergency Plan

Every business should have a written emergency preparedness plan. This plan should outline:

Evacuation procedures
Communication protocols
Roles and responsibilities of staff
Vendor contact lists and critical suppliers
Contingency plans for maintaining operations

DPI LLC has a Business Continuity Plan. Visit our website DPI2.com to schedule a free consultation.

If you already have a plan, dust it off. Review it with your team.

Update emergency contact information, procedures, and supplies based on your current business setup.

2. Communicate the Plan with Your Team

An emergency plan is only effective if your team understands it. Schedule a meeting to walk through the plan with your employees and answer questions.

Ensure everyone knows:

Where emergency supplies are located
Who to contact in case of an emergency
What to do if they are working remotely or off-site

Reinforce roles and practice what to do during different scenarios. These drills save lives and reduce panic during real events.

3. Protect Your Digital Assets

Data is just as important as your physical location.

Make sure your business:

Performs regular data backups (automated and offsite if possible)
Has updated antivirus and firewall protections
Uses secure passwords and multi-factor authentication
Can operate remotely if access to your building is compromised

If your server goes down during a crisis, do you have a plan to restore access within hours, not days?

4. Check Your Insurance Coverage

Review your commercial insurance policies , including property, business interruption, and cyber liability. Understand what is covered—and more importantly, what’s not. If you are unsure about your coverages, we highly recommend calling Renee Scott Insurance agency to learn more. That team can be reached at: 813-548-1985.

Ask your agent:

Are natural disasters like hurricanes or floods included?
What is the timeline for filing claims?
Do you have coverage for lost revenue during shutdowns?

Now is the time to make adjustments, not after the damage has been done.

5. Secure Physical Property and Inventory

If you have a brick-and-mortar space, walk through it with an emergency lens.

Are windows and doors storm-ready?
Can expensive equipment be elevated or stored offsite during a flood?
Do you have a generator for power outages?
Is your stockroom decluttered to prevent a fall?
Is inventory insured, catalogued, and easily movable?

Even small improvements, like waterproof containers for key documents, can make a big difference.

Getting “back to basics” this season isn’t just about operations—it’s about protecting what you’ve built. Emergency preparedness may not be exciting, but it is essential . The best time to prepare was yesterday. The next best time is right now. In part 2 of this series we will provide more tips to lay the groundwork for emergency readiness.

Visit DPI2.com to schedule a complimentary consultation.

3rd Quarter Reset: Power of Rest

Mon, 14 Jul 2025 09:37:19 GMT

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Third quarter has arrived. We want to take a moment to acknowledge where we are in our journey this year. We've weathered the first half of 2025, navigated seasonal shifts, and likely experienced both victories and challenges that have shaped our understanding of what our customers truly need.

This is traditionally the time when professionals begin feeling the gravitational pull of Q4 planning. The holiday season looms ahead with its promise of peak sales, complex logistics, and the intense energy that comes with most critical months ahead. But before we dive head first into that preparation, we want to talk about something equally important to your success: the power of rest .

Take Stock of Where You Are

Right now, you have a valuable opportunity to pause and reflect. Your Q1 and Q2 sales reports, customer feedback, and financial data are telling a story about your business. This information isn't just numbers on a spreadsheet—it's intelligence that will guide your decisions for the remainder of the year.

Whether you're a store manager reviewing daily sales patterns, a district leader analyzing regional performance, or a senior executive looking at company-wide trends, this moment of reflection is crucial.

What strategies worked?
Which product lines exceeded expectations?
Where did you see customer behavior shift?
What operational challenges taught you something new about your business?

This analysis requires clear thinking, and clear thinking requires a rested mind.

The Reality of Our Human Limitations

We often operate in business as if we're machines that can run indefinitely without maintenance. We pride ourselves on being always available, always responsive, always pushing forward. But the truth is, we're human beings with very real limitations , and ignoring those limitations doesn't make us more effective.

Your brain processes thousands of decisions daily. From inventory choices to customer service challenges, from staff scheduling to vendor negotiations, the mental energy you expend is substantial. Like any other resource, mental energy can be depleted, and when it is, our judgment suffers, our creativity dims, and our ability to solve problems decreases.

Rest isn't a luxury it's a necessity. It's the maintenance your mind needs to function at its best.

What Rest Really Means

Rest doesn't always mean taking a two-week vacation, though that certainly has its place. Rest can be as simple as a 15-minute meditation between meetings, a walk around the block during lunch, or putting your phone in a drawer for an hour each evening.

If you do have the opportunity to take time off, we encourage you to be truly present during that time. It's tempting to check emails from the beach or take calls from the hiking trail, but divided attention defeats the purpose of rest. When you're with family, be with family. When you're experiencing something new, let yourself experience it fully.

Your business will continue to run during your absence. In fact, stepping away often reveals just how capable your team truly is. Trust the systems you've built and the people you've trained. Your fresh perspective when you return will be worth more than any problem you might have solved remotely.

Rest as a Catalyst for Creativity

Some of our best ideas come not when we're grinding through problems at our desks, but when we're doing something completely different. The solution to your inventory challenge might come to you while you're gardening. The insight about customer flow might hit you during a quiet morning with coffee. The strategy that transforms your Q4 approach could emerge while you're having dinner with friends.

This isn't magical thinking, it's how our brains work. When we step away from focused problem-solving, our minds continue processing in the background, making connections we might miss when we're too close to the details.

Preparing for Q4 with Intention

The fourth quarter s unlike any other time of year. The pace accelerates, the stakes feel higher, and the demands on your time and energy multiply. You'll need every bit of mental clarity, creative problem-solving, and emotional resilience you can muster.

Starting Q4 already exhausted is like beginning a marathon after you've already run ten miles. You might make it to the finish line, but you won't perform at your best, and you'll pay a price that extends well beyond the season.

By taking rest seriously now, you're not just taking care of yourself, you're investing in your business's success.

A rested leader makes better decisions.

A rested manager communicates more clearly.

A rested team member provides better customer service.

Moving Forward

As you analyze your mid-year performance and plan for the months ahead, remember that sustainable success in retail requires both strategic thinking and personal well-being. The data will show you where you've been and hint at where you're going, but only a clear, rested mind can chart the best path forward.

Take time to celebrate your successes so far this year. Acknowledge the challenges you've overcome. Learn from the experiences that didn't go as planned. And then, deliberately and without guilt, give yourself permission to rest.

The fourth quarter will come soon enough, with all its intensity and opportunity. When it does, you'll be ready—not just with good plans and solid strategies, but with the mental clarity and creative energy that come from taking care of yourself.

Your business depends on you , which is exactly why you need to prioritize rest. It's not selfish, it's strategic.

Wishing you a thoughtful and restorative third quarter,

The Team of DPI LLC

Halfway There: 5 Ways to Refocus & Recharge for Q3

rutledgerice95@gmail.com (Roslyn Rice) — Mon, 07 Jul 2025 07:31:09 GMT

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It’s official, we are halfway through the year. Q3 marks a turning point, and whether you’ve crushed your first-half goals or found yourself sidetracked, this is your opportunity to pause, reflect, and realign.

The DPI LLC team takes a week off during July just to rest. It's been a busy start to 2025 but now we are already into the 7th month of the year. We will be enjoying the beach, what about you?

Too often, business leaders move from one task to the next without taking a step back to evaluate what’s really working. The danger ? Burnout, wasted time, and missed opportunities. The good news ? A simple reset at the start of Q3 can bring fresh clarity and energy. It can be 1 week, 1 day or just 1 afternoon.

Here are 5 essential ways to help you reset your mindset and business strategy for the second half of the year:

1. Celebrate What’s Working

Before you dive into another to-do list, take time to reflect. What did you accomplish in the first half of the year?

Wins don’t always have to be huge to be meaningful. Maybe you streamlined a process, hired a new team member, or landed a client you’ve been nurturing for months. Celebrate that!

Here is a DPI LLC win. Our Co-Founder, Renee Scott, graduated from the Goldman Sachs: One Million Black Women Black in Business program and was selected as one of the commencement speakers...that is a WIN!

Why it matters:

Acknowledging progress builds momentum. It also reminds you of what does work so you can do more of it.

Try this:

Write down your top 3 wins from the first half of the year. Then share them with your team, mentor, or accountability partner.

2. Delegate to Grow

One of the biggest growth barriers for small business owners & leaders is holding onto too much. You don’t have to do it all and you shouldn’t try to do it all.

Delegation isn’t just about giving away tasks. It’s about creating trust, building capacity, and giving others room to step up.

Why it matters:

When you keep doing everything, you limit your business to the hours in your day. Delegating allows you to grow sustainably.

Try this:

Identify one recurring task you can delegate this month. Then clearly outline the desired outcome—not just the steps—and empower your team to run with it.

3. Reset Your Priorities

The goals you set in January may not make sense anymore and that’s okay. Economic shifts, tariffs, customer behavior, and internal challenges all affect the path forward.

Now is the time to realign.

Here is an example: A skin care studio owner had to readjust the company's financial goals due to rising cost of products. This was a direct effect of tariff costs. The owner pivoted to reducing operational expenses due to a slow down in customer foot traffic.

Why it matters:

Chasing outdated goals wastes time and energy. This might be the year you focus on profit stability vs revenue growth. Staying agile means being willing to shift based on new data or insights.

Try this:

Review your Q1 and Q2 goals. Ask: What’s still relevant? What’s no longer a priority? Narrow your focus to 2–3 meaningful goals for Q3.

4. Take a Strategic Break

Stepping away may sound counterproductive, especially when you're trying to hit year-end numbers. But rest isn’t laziness, it is a strategy.

Breaks create space for creativity, problem-solving, and perspective.

Why it matters:

Burnout leads to bad decisions. A refreshed mind can spot opportunities that a stressed one can’t.

Try this:

Block out a “CEO Day” or long weekend this month. No meetings, no client work. Use the time to rest, reflect, or map out a vision for the next 90 days.

5. Realign with Your Team

Even if you're clear on the direction for Q3, your team may not be. The best plans fall flat if the people responsible for executing them aren’t on the same page.

Why it matters:

Alignment fuels accountability. When everyone understands the why and how behind your goals, they’re more likely to stay engaged and deliver results.

Try this:

Host a 30-minute Q3 huddle. Share your top goals, ask for feedback, and clarify how each team member contributes to success. Make space for their ideas. It is not just your quarter, it’s theirs too.

Conclusion

The second half of the year can either be a repeat of the first or a reset that sets you up for sustainable growth. Don’t let momentum carry you without intention.

Pause. Reflect. Delegate. Rest. Realign.

You’ve still got six months to finish strong and it starts with one decision today.

Need help clarifying your Q3 game plan?

Let’s map it out together. Visit DPI2.com and book a complimentary session.

Stay Visible In A World of AI Summaries

rutledgerice95@gmail.com (Roslyn Rice) — Mon, 30 Jun 2025 04:31:52 GMT

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As artificial intelligence or AI-powered summaries increasingly dominate search results, especially on platforms like Google, the traditional SEO (Search Engine Optimization) playbook is evolving. A recent Gallup article states how AI use at work has doubled in 2 years. Now, businesses must think beyond keywords and backlinks and focus on feeding AI platforms accurate, structured and consistent data that they can draw from confidently.

GEO (Generative Engine Optimization) is the practice of optimizing your business content to be readable, retrievable and relevant for generative AI tools. Unlike traditional SEO, which focuses on ranking in blue links, GEO is about being referenced in AI answers and summaries.

5 Practical Tips for Generative Engine Optimization (GEO)

1. Structure Your Website for AI Crawlers

Identify your business name, services, location, hours, and FAQ in multiple AI platforms (ex: Chat Gpt or Claude).
Make sure key information is on your homepage and about/contact pages—AI scrapers prioritize accessible summaries.

2. Publish Clear, Factual Content Frequently

Create blog posts, service pages, and FAQs that answer “who, what, where, why, how” questions about your business.
Focus on plain English, not marketing fluff. AI favors fact-rich language and easy-to-reference statements.

3. Appear on High-Authority Sites

Get listed (accurately) on places AI trusts: Google Business Profile, Yelp, Better Business Bureau, local chambers, trade associations, news features.
Write guest blogs or be quoted in articles. AI often sources answers from reputable editorial content.

4. Maintain Brand Consistency Across Platforms

Keep your business name, tagline, services, and contact details identical across your website, social media, and directories.
Inconsistencies confuse AI and reduce your authority as a source.

5. Monitor and Influence AI Mentions

Search your business name on Perplexity, ChatGPT, Microsoft Co-Pilot and Google Gemini to see what shows up.
If outdated or incorrect information appears, update it on the original source or use Google Search Console and webmaster tools to make corrections.

If you need support on organically optimizing your reference on various AI tools, schedule time with a consultant from DPI LLC .

Cutting Costs Is Just As Powerful As Selling More

rutledgerice95@gmail.com (Roslyn Rice) — Thu, 05 Jun 2025 16:23:23 GMT

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Why Cutting Costs Is Just as Powerful as Selling More

In times of economic volatility, business owners instinctively focus on growing sales to boost profits. It’s exciting, it feels forward moving, and let’s be honest, no one ever built a dream business hoping to slash expenses. But here’s the truth most avoid: sustainable profits aren’t built on revenue alone.

When expenses quietly balloon in the background, even strong sales can’t protect your margins. If you’re committed to building a resilient, profitable business, you must give equal attention to cutting costs or as we like to say, "trimming the fat".

Yet, cutting expenses feels personal. For heart-driven leaders, it stirs guilt. What if reducing a service impacts a loyal client? What if adjusting payroll feels like a betrayal to your team? These are real emotions. But decisive leadership means making tough calls today to protect your business—and your people—for the future.

Let’s reframe this: Cutting expenses is not about taking away. It’s about being intentional with every dollar.

The Reality of Profit Stabilization

Growing revenue is vital. But it often comes with higher costs such as marketing spend, order fulfillment, shipping costs and labor. Stabilizing profit through expense control is faster, more controllable, and immediately impacts your bottom line.

A $10,000 increase in sales might only net $2,000 to $3,000 after expenses. But cutting $10,000 in unnecessary costs? That’s $10,000 straight to profit.

Profit is not just a result of how much you sell. It's a result of how wisely you operate.

Practical Ways to Cut Operating Expenses Without Compromising Your Values

Here are areas where many business owners can reduce costs while staying aligned with their values:

1.Audit Recurring Expenses

Review all subscriptions, memberships, and auto-renewals.
Cancel outdated software, redundant tools, or underused services.
Consolidate platforms where possible.

2.Renegotiate Vendor Contracts

Approach suppliers and service providers for better terms.
Bundle services or negotiate longer commitments in exchange for discounts.
Explore group purchasing organizations for collective buying power.

3.Streamline Processes with Automation

Identify repetitive tasks that can be automated (billing, appointment scheduling, inventory management).
Invest in affordable tools that reduce manual labor without replacing valuable team members.

4.Reevaluate Staffing Structures

Consider flexible staffing models (part-time, project-based, or cross-training existing employees).
Focus on productivity metrics over headcount. Efficiency can outperform volume.

5.Optimize Space and Utilities

Downsize physical office space if hybrid work is feasible.
Conduct energy audits to reduce utility costs.
Share resources with other businesses (co-working, joint warehousing).

6.Control Inventory Spending

Tighten inventory management to reduce overstocking and excess carrying costs.
Use historical sales data to forecast smarter.

The Leader’s Dilemma: Heart vs. Head

Cutting expenses is not an act of scarcity thinking. It’s an act of stewardship . You are not failing your team or clients by being fiscally responsible. You are protecting the longevity of your business—and the livelihoods it supports.

Think of it as pruning a tree. You don’t prune because you dislike the branches. You prune so the tree can grow stronger.

A Simple Profit Stabilization Questions

Here are a few questions to guide your expense cutting decisions:

Is this expense directly tied to generating revenue or delivering client value?
Can this function be done more efficiently through technology or process improvements?
Have I reviewed vendor agreements and sought better terms?
Is my team structured for productivity, not just headcount?
Are there hidden recurring expenses draining my margins?
Have I explored collaborative ways to reduce space and resource costs?

Stabilizing profit is not about making harsh cuts. It’s about thoughtful and intentional. It is hard to make these decisions on your own. The DPI LLC team is here to assist with an expense audit. Visit our website and schedule a discover call.

We want you to lead with courage and decide with clarity. Your business deserves it.

Tariffs Are Here—Now What? Creative Ways to Manage Costs and Protect Your Profit

rutledgerice95@gmail.com (Roslyn Rice) — Thu, 17 Apr 2025 13:51:27 GMT

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We are all navigating uncharted waters in regards to operating a business and constant legislative changes. But when it comes to tariffs, the worst thing a business owner can do is pretend they are not happening. Tariffs are here , and while we can’t always predict how they’ll evolve, we can prepare and respond creatively as business leaders.

Whether you import home goods, clothing, tech accessories, or specialty food items, here are practical and innovative ideas to protect your margins without compromising growth. Each business is unique . Our team can assist you in customizing a plan that will work for your company.

1. Accept the New Landscape

First, face it head-on: tariffs are part of today’s global trade environment. Waiting for them to disappear can put you behind competitors who are already adapting. We've navigated change before when we went through the pandemic. There are ways to leverage this moment and accelerate our businesses.

2. Know Where You Stand

Start by identifying which of your products are affected and how much those tariffs cost you.

Use the Harmonized Tariff Schedule to look up tariffs by country and product code.
Work with your logistics provider or customs broker to analyze historical data on landed costs.
Understand which products will be impacted.

3. Get Strategic About Price Increases

Instead of raising prices across the board:

Focus increases on items with the highest tariff impact.
Bundle products or introduce new pricing tiers to ease customer pushback.
Test smaller price increases first and monitor the market response.

For Example: A home goods retailer importing ceramic cookware hit with a 20% tariff could raise prices on just that category while holding prices steady on complementary items like wooden utensils.

4. Think Local, Act Smart

Explore U.S.-based or nearby manufacturers:

Local sourcing reduces tariff risk and may cut lead times.
Domestic suppliers often have lower minimum order quantities, which helps with cash flow.
Consider nearshoring options in Canada or Mexico to maintain price stability and reduce shipping costs.

5. Private Label Your Bestsellers

If you’re importing branded products, create your own private label version:

You’ll have more control over production and pricing.
Manufacturers may be open to tariff cost-sharing when producing under your brand.
Owning the label strengthens your brand and increases long-term value.

This is a strategy that major retailers use to shift their cost burdens and protect profits. For example Costco uses the Kirkland brand as their private label option.

6. Diversify Your Supplier Base

Avoid putting all your orders in one basket:

Source from multiple countries & vendors to reduce dependence on any single tariff structure - building these strong relationships take time.
Ask suppliers for alternate factory options in tariff-free or low-tariff countries.
Consider rotating seasonal products sourced from different regions.

7. Collaborate and Scale Purchasing Power

Team up with other product-based business owners to:

Place joint bulk orders and reduce unit costs.
Negotiate better shipping and logistics terms.
Build a network of shared resources, from customs brokers to packaging suppliers.

DPI LLC offers and incredible community of business owners that are open to collaborations.

8. Negotiate With Your Supplier

Don't assume you're alone in absorbing costs:

Ask suppliers to split the tariff burden.
Renegotiate terms, especially if you're a long-term customer.
Request discounts on freight or packaging to help offset the difference.

The Bottom Line

Tariffs don’t have to derail your growth. This will not be the end of your business if you can embrace an innovative mindset. With the right mindset and a few tactical shifts, you can stay profitable and even come out stronger on the other side.

Want to explore which strategy fits your business best? Visit dpi2.com and schedule a discovery meeting with our team. Let’s turn challenges into opportunities.

Market Research: Your Compass In Uncertainty

rutledgerice95@gmail.com (Roslyn Rice) — Wed, 16 Apr 2025 21:10:33 GMT

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In today's rapidly shifting economic landscape, businesses that thrive aren't simply lucky—they're informed. Market research serves as your business compass, providing crucial insights that help navigate uncertainty with confidence. As someone who has guided businesses through multiple economic cycles over the past two decades, I've seen firsthand how proper research transforms decision-making from guesswork into strategic action.

Why Market Research Matters Now More Than Ever

Economic volatility creates both challenges and opportunities. Without proper research, you're essentially operating blindfolded. The benefits of quality market research:

Reveals emerging customer needs before competitors notice them
Identifies shifting market trends that impact your industry
Highlights potential threats to your business model
Uncovers untapped opportunities for growth
Provides context for making evidence-based decisions

Practical Ways to Utilize Market Research

Refine Your Product Offerings

Study customer feedback patterns to identify precisely what aspects of your products or services resonate most strongly. This allows you to enhance strengths while addressing weaknesses.

Optimize Pricing Strategies

Understanding market conditions helps determine pricing that balances profitability with competitive positioning—crucial during economic uncertainty when consumer spending patterns shift.

Tailor Marketing Messages

Research reveals the exact language, concerns, and priorities of your target audience, allowing you to craft messages that genuinely connect rather than simply broadcast.

Identify Strategic Partnerships

Discover complementary businesses serving similar demographics that might make excellent collaboration partners during challenging economic periods.

Accessible Research Resources

For Demographic and Market Insights:

Census.gov : Access comprehensive population and business statistics (https://www.census.gov)
Statista : Explore industry reports and consumer behavior data (https://www.statista.com)
IBIS Worl d: Examine detailed industry analysis and market research (https://www.ibisworld.com)
Pew Research Center : Review social trends and public opinion research (https://www.pewresearch.org)

For Competitor Intelligence:

Systematically analyze customer reviews to identify patterns in competitor strengths and weaknesses
Subscribe to relevant trade publications for industry-specific intelligence
Set up Google Alerts to monitor competitor mentions and news

Implementing a Research Mindset

The most successful businesses don't treat market research as a one-time project but integrate it into their organizational culture. Creating regular rhythms for gathering, analyzing, and implementing insights ensures you stay responsive to market shifts.

Conclusion

In uncertain economic times, market research isn't a luxury—it's essential infrastructure for business survival and growth. By thoughtfully gathering and analyzing relevant data, you transform ambiguity into clarity and challenges into opportunities. The businesses that emerge strongest from economic turbulence are those that maintain a deep understanding of their customers, competitors, and market conditions. Start building your research practice today, and watch as informed decisions yield tangible results for your business tomorrow. The team at DPI LLC can do the research for you. Visit our website DPI2.com to schedule a discovery call.

How to Reclaim Focus & Well Being - A Digital Detox

Mon, 24 Mar 2025 14:53:34 GMT

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In today's hyper-connected world, notifications, emails, and social media updates constantly pull at our attention. While technology has revolutionized how we do business and stay connected, it also has a downside: digital overload. Many business owners and professionals find themselves distracted, exhausted, and struggling to maintain deep focus. This is where a digital detox comes in—a strategic break from screens that can help reset your mind, improve productivity, and enhance overall well-being.

Why a Digital Detox is Essential

A digital detox isn’t about rejecting technology altogether—it’s about creating boundaries to use it more mindfully. The benefits extend far beyond just reducing screen time. Here’s why you should consider incorporating digital detoxes into your routine:

Improved Focus and Productivit y – Constant notifications fragment attention , making it harder to complete deep, meaningful work. A detox helps retrain your brain for sustained concentration.

Better Mental Health – Excessive screen time, especially on social media, is linked to increased anxiety and stress. Stepping away helps reduce mental clutter and fosters clarity.

Enhanced Sleep Quality – Blue light from screens disrupts melatonin production, making it harder to fall asleep. A detox, especially in the evenings, can improve sleep cycles.

Stronger Relationships – Being fully present in conversations strengthens connections with employees, clients, and loved ones, leading to more fulfilling relationships.

Greater Work-Life Balance – Setting digital boundaries prevents work from consuming personal time, reducing burnout and increasing overall life satisfaction.

How Often Should You Do a Digital Detox?

The frequency of a digital detox depends on your lifestyle and work demands. However, here are a few recommendations:

Daily Mini Detox: Set screen-free hours in the morning and before bedtime.

Weekly Detox: Designate one day (such as Sundays) to significantly reduce digital use.

Quarterly Deep Detox: Every few months, take a weekend or a few days away from digital devices to reset and refocus.

Practical Steps to Implement a Digital Detox

Now that we understand the benefits, let’s look at practical ways to incorporate digital detoxing into your life:

Set Clear Boundaries – Establish screen-free zones (e.g., no phones at the dinner table) and time blocks where you check emails and social media.

Turn Off Non-Essential Notification s – Constant alerts pull focus away from important tasks. Disable unnecessary notifications to regain control of your attention.

Use Technology to Your Advantage – Leverage features like “Do Not Disturb” mode or screen time tracking apps to monitor and limit usage.

Schedule Offline Activities – Replace screen time with activities such as reading, exercising, journaling, or engaging in hobbies that don’t involve devices.

Inform Colleagues and Client s – If you’re doing a longer detox, communicate your availability in advance to set expectations and ensure business continuity.

Embrace Nature and Movement – Spending time outdoors without devices helps recalibrate your brain, reduce stress, and improve creativity.

Engage in Mindfulness Practices – Meditation, deep breathing, or simply being present in the moment can help reduce the urge to constantly check your phone.

A digital detox is not about eliminating technology but about using it intentionally. Business owners, leaders, and professionals can greatly benefit from these mindful breaks, leading to increased productivity, better relationships, and improved well-being. By implementing structured detox periods—whether daily, weekly, or quarterly—you can create a healthier relationship with technology and reclaim control over your time and attention.

Are you ready to take the challenge? Start small, stay consistent, and notice the transformative impact a digital detox can have on both your business and your personal life. Visit DPI2.com to access other leadership resources.

Immigration Federal Law Compliance: Keep Your Business Safe

rutledgerice95@gmail.com (Roslyn Rice) — Thu, 13 Mar 2025 15:22:07 GMT

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Immigration Federal Law Compliance: Keep Your Business Safe

Immigration enforcement has become a pressing concern for businesses, with increased federal scrutiny and worksite actions such as audits, inspections, and immigration raids. Non-compliance with federal immigration laws can lead to severe consequences, including fines, legal battles, and reputational damage.

To safeguard your business, it’s essential to understand the legal landscape and adopt proactive measures. Below, we summarize key strategies to ensure compliance and prepare for potential enforcement actions.

Understanding Federal Immigration Laws

The Immigration Reform and Control Act (IRCA) mandates that all employers verify the identity and work authorization of their employees through Form I- 9. Employers are prohibited from knowingly hiring or continuing to employ individuals unauthorized to work in the U.S. Non-compliance with these requirements can result in civil and criminal penalties.

Federal agencies such as U.S. Immigration and Customs Enforcement (ICE) enforce these laws through:

Worksite enforcement actions (immigration raids)
On-site inspections by U.S. Citizenship and Immigration Services (USCIS)
Form I-9 audits

These enforcement actions can be disruptive, often involving unannounced visits, detentions, and potential legal ramifications for both employers and employees.

Best Practices for Compliance

To mitigate risks associated with immigration enforcement, businesses should prioritize compliance through the following steps:

1. Ensure Organizational Compliance

Adopt a proactive approach by:

Training employees responsible for Form I-9 processes.
Establishing an immigration compliance policy.
Conducting regular internal audits of Form I-9 documentation.
Correcting errors promptly and documenting corrective actions.
Using tools like E-Verify to verify employee eligibility.

2. Conduct Internal Audits

Internal audits are critical to ensuring compliance. Key steps include:
Verifying that all current employees have completed Forms I-9.
Reviewing completed Forms I-9 for accuracy.
Addressing errors or missing information.
Documenting all audit activities in an audit log.

3. Leverage E-Verify

E-Verify is a free web-based system that helps employers confirm the employment eligibility of new hires. While voluntary for most businesses, it is mandatory for federal contractors and in some states. Enrolling in E-Verify can reduce liability by ensuring compliance with federal laws.

4. Participate in IMAGE Program

The Mutual Agreement Between Government and Employers (IMAGE) program offers training and resources to help businesses improve compliance. IMAGE-certified employers may avoid certain legal risks associated with unauthorized employment.

Preparing for Immigration Raids

Despite best efforts, businesses may still face immigration raids. A well-prepared rapid response plan is essential to minimize disruption and protect your organization’s interests.

Key Components of a Rapid Response Plan

1. Designate a Response Team

Include HR representatives, legal counsel, and security personnel trained in immigration law.

2. Establish Communication Protocols

Ensure clear communication between employees, managers, legal counsel, and ICE agents during a raid.

3. Train Employees

Educate workers about their rights and responsibilities during a raid to prevent panic or obstruction.

4. Review Search Warrants

Verify the validity of warrants presented by ICE agents and share them with legal counsel immediately.

5. Document Actions

Record ICE agents’ activities during the raid to identify potential misconduct or violations.

6. Develop Business Continuity Plans

Plan for operational disruptions by addressing staffing contingencies and maintaining morale post-raid.

7. Create Communication Strategies

Prepare internal messaging for employees and external statements to manage public perception.

Why Compliance Matters

Immigration raids can have far-reaching consequences on your business operations, workforce morale, and public image. Proactively ensuring compliance with federal immigration laws not only protects your organization from legal exposure but also fosters a secure workplace environment. By implementing robust policies, conducting regular audits, enrolling in programs like E-Verify, and preparing for potential enforcement actions, you can safeguard your business against risks associated with non-compliance. Our DPI LLC team is able to support you with HR audits.

For tailored guidance on navigating federal immigration laws or preparing for enforcement actions, consult legal counsel familiar with workplace immigration issues. Feel free to email the team at DPI LLC at info@dpi2.com.

The Strategic Power of Client Success Stories - Part 2

rutledgerice95@gmail.com (Roslyn Rice) — Mon, 03 Feb 2025 10:51:21 GMT

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How to Gather and Use Case Studies to Grow Your Service-Based Business in 2025

In our last blog post we covered the value of gathering case studies. If you missed reading part 1, you can find it HERE . Case studies not only validate the value of your services but also create a connection with potential clients by showing how you solve real problems for real people.

If you don’t already have case studies or testimonials readily available, now is the time to start collecting them.

Below is a detailed step-by-step guide to help you gather short, effective case studies from your clients and maximize their impact across your website and social media platforms.

Now, let’s dive into the steps for creating impactful case studies.

Step-by-Step Guide to Gathering a Case Study

1. Identify the Right Clients to Feature

Start by identifying clients who:

Had a positive experience with your service.
Represent the type of client you want more of.
Achieved measurable or visible results thanks to your work.

Focus on clients who are likely to agree to be featured and who can speak to your expertise and the outcomes you deliver.

2. Get Permission and Buy-In

Reach out to your selected clients to explain your intention.

L et them know:

Why you would like to feature their story.
How it will help others understand the value of your service.
Where the case study will be published (e.g., website, social media).
Reassure them that the process will be quick and easy, and make it clear that you will get their approval before publishing anything.

3. Create a Simple Questionnaire

Provide your clients with a short, structured questionnaire to gather the key details of their experience. You can use this in a survey format using a platform such as Google Forms or JotForm. The process can be automated for future uses.

Keep it concise to respect their time, but make sure you collect enough information to tell a compelling story. Here are some sample questions:

Before working with us, what challenges were you facing?
What made you choose our business over others?
What services did we provide for you?
What specific results or benefits did you experience?
How has this impacted your business or life?

4. Conduct a Follow-Up Conversation (If Needed)

If you need more details or clarification, schedule a brief call or meeting. Use this opportunity to dig deeper into their story and ask follow-up questions, such as:

"Can you provide specific numbers or examples of improvements?"
"What feedback did you receive from your team or customers after using our services?"

5. Write a Short, Impactful Case Study

Once you have the information, draft a concise case study. Use the following structure:

Client Background : Briefly introduce the client and their business.
Challenge : Describe the problem they were facing.
Solutio n: Explain how your service helped solve their problem.
Results : Highlight the specific outcomes, using data or quotes if possible.
Testimonial : Include a direct quote from the client to make the story more personal.

If you utilize artificial intelligence (AI) for this step, be careful of the proprietary information you put into an AI tool about your client.

6. Get Client Approval

Share the draft with your client and make any necessary edits based on their feedback. Always get their final approval before publishing.

7. Publish and Promote

Share the case study on multiple channels to maximize its reach:

Add it to a dedicated "Success Stories" section on your website.
Post snippets and quotes on your social media profiles.
Include it in email campaigns targeting prospective clients.
Use it in sales presentations to provide concrete examples of your impact.

Tips for Maximizing the Impact of Case Studies

Keep it Visual : Add photos or videos (with client permission) to make the case study more engaging.
Highlight Results : Use numbers or specific outcomes whenever possible to make the results tangible.
Make It Relatable : Feature clients whose challenges and industries are similar to those of your target audience.
Update Regularly : Refresh your case studies periodically to keep them relevant and showcase your most recent successes.

By collecting and leveraging case studies, you can turn your satisfied clients into your most loyal advocates. Their stories will resonate with potential customers, build trust, and ultimately help you secure more business. Start gathering your first case studies today to set the tone for a successful year ahead.

Take Action Now

Identify 3-5 clients to feature as case studies.
Send out your questionnaire this week.
Publish your first case study before the end of the month.

Remember, the effort you invest in showcasing your successes will pay off in the form of new opportunities and stronger client relationships. The DPILLC team is here to support your entrepreneurial journey. Visit our website DPI2.com to schedule a complimentary consultation.

The Strategic Power of Client Success Stories - Part 1

Mon, 20 Jan 2025 21:36:28 GMT

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How to Gather and Use Case Studies to Grow Your Service-Based Business

As the new year begins, it’s the perfect time to reflect on your business’s wins and identify opportunities for growth. One powerful tool to leverage in your marketing strategy is the customer case study. Case studies not only validate the value of your services but also create a connection with potential clients by showing how you solve real problems for real people.

If you don’t already have case studies or testimonials readily available, now is the time to start collecting them.

Below is a step-by-step guide to help you gather short, effective case studies from your clients and maximize their impact across your website and social media platforms. Before we provide the detailed step-by-step guide in part 2 of this blog, let’s first discuss why they are so important.

Why Are Case Studies So Valuable?

Case studies are one of the most effective tools for building trust with potential clients. Here’s why:

Credibility: A strong case study demonstrates that your business delivers results.
Social Proof: Potential clients want to see others benefiting from your services before they commit.
Differentiation: By showcasing your unique approach and success stories, you stand out from competitors.
Marketing Versatility: Case studies can be used on your website, in email campaigns, during sales presentations, or as posts on social media.
Support in the Customer Journey: Every customer is on a purchasing journey that typically involves a minimum of these three phases: awareness, consideration, and decision . Case studies and testimonials are invaluable during the consideration phase, where potential clients are evaluating their options. They provide concrete examples of your expertise and the results you deliver, helping prospects to move closer to making a decision.

By addressing real-world challenges and showcasing tangible outcomes, case studies give prospects the confidence they need to trust your business and choose you over competitors.

It is important that the case studies provide quantitative data and not just subjective comments such as, “my business grew with Company XX help”.

Top 10 Tips To Do Before You Close Your Office

rutledgerice95@gmail.com (Roslyn Rice) — Fri, 20 Dec 2024 03:50:37 GMT

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With only a few days left in the year, focus on these critical actions to set yourself up for success in the new year.

1. Change All Passwords

Strengthen cybersecurity by updating passwords for email, financial platforms, and business software. Use unique combinations and a password manager to simplify tracking. Our team has used LastPass and 1 Password. These platforms can be used for personal passwords as well.

2. Reconcile Your Finances

Ensure your books are up to date. Cross-check your bank statements, credit card charges, and accounting software for accuracy. This allows you to gradually start the tax preparation early for next year.

3. Make Year-End Contributions

Maximize tax benefits by contributing to retirement accounts (e.g., SEP IRA, 401(k)) or charitable donations. Confirm deadlines to ensure your contributions count for this year.

4. Review and Pay Estimated Taxes

Assess your income and ensure all quarterly tax payments are submitted to avoid penalties. Consult your accountant if you’re unsure of any amounts due.

5. Assess Your Accounts Receivable

Send follow-up reminders to collect outstanding invoices. Resolve customer balances before year-end to improve cash flow.

6. Plan Tax Deductions

Make necessary purchases for your business (e.g., equipment, software) that qualify for deductions under Section 179 or bonus depreciation.

7. Verify Contractor and Employee Information

Confirm the accuracy of W-9s for contractors and W-2 information for employees to ensure a smooth tax reporting process.

8. Prepare for 1099 and W-2 Filing

Start compiling forms you need to send out in January. If using payroll software, confirm it’s set to auto-generate these forms.

9. Review Your Goals

Reflect on your business objectives and key metrics for the year. Identify areas for improvement and define priorities for Q1. Even if you did not make a goal this year, celebrate the forward progress you've made in your business.

10. Create an Organized Digital Backup

Safeguard important business records, including tax documents, contracts, and client data, by backing them up securely in the cloud.

Act now to finish the year strong and enter the new year with a solid foundation! Happy Holidays from the DPILLC team.

Feel free to schedule your 2025 consulting session with the DPI LLC team. Visit DPI2.com for more information.

Discovering Your Business Secret Sauce - Pt. 2

Tue, 05 Nov 2024 18:00:00 GMT

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Discovering Your Business Secret Sauce - Business Model Canvas

A Guide to Writing a Business Plan - Part 2

Writing a business plan doesn’t have to be a daunting task. Entrepreneurs often overcomplicate things by trying to fit into a traditional business plan template. Instead, we recommend using the Business Model Canvas tool. It is a streamlined, visual tool that lets you clearly outline the essentials of your business on one page.

This method breaks your business down into 9 key components, each of which is vital for success. It was developed by Alexander Osterwalder and Yves Pigneur. Let’s dive into each section in plain English so you can apply this to your business plan right away.

This is a 2-part blog. You can read the 1st part HERE . We will cover the remaining 4 sections that deal with the operations and cost structure of your business.

6. Key Resources

What assets do you need to make your business run smoothly? Key resources can include physical assets like a store or warehouse, intellectual property like patents, human resources like employees, or even financial resources like investment capital. Without these resources, your business can’t function.

7. Key Activities

These are the main tasks or operations that your business needs to focus on to deliver your value proposition to customers. It could be manufacturing, marketing, product development, or customer service. Identify the activities that are crucial to making your business model work.

8. Key Partnerships

No business operates in a vacuum. Key partnerships are the people, organizations, or suppliers that you’ll need to rely on to succeed. These could be suppliers, manufacturers, or strategic alliances with other businesses. Think of who you need on your side to make your business work more efficiently.

9. Cost Structure

Every business has costs, and this section is where you identify your most significant expenses . Are you spending most on production, marketing, or staffing? Understanding your cost structure helps ensure you’re running a profitable operation. Be clear on what your fixed and variable costs are and how they align with your overall strategy.

The Business Model Canvas helps you see the big picture of your business while keeping it simple and manageable. Once you’ve filled in all nine sections, you’ll have a clear, concise business plan that not only outlines your business model but also provides the flexibility to adapt as you grow.

Don’t treat your Business Model Canvas as a one-time task. Your business will evolve, so revisit it regularly to make sure you’re staying on track or adjust where necessary.

By using this method, you’ll avoid the clutter of traditional business plans and focus on what truly matters: creating a successful business.

DPI LLC is able to support you with planning, scaling, pivoting or even downsizing your business. You can schedule a free discovery call on our website DPI2.com .

Discovering Your Business Secret Sauce - Pt. 1

rutledgerice95@gmail.com (Roslyn Rice) — Tue, 22 Oct 2024 17:00:00 GMT

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Discovering Your Business Secret Sauce - Business Model Canvas

A Guide to Writing a Business Plan - Part 1

This will be a 2-part blog. In the first section we will cover the first 5 sections that focus on how you develop business in your company.

1. Customer Segments

This is where you define exactly who you’re serving. Every business serves one or more groups of people or organizations. Ask yourself, who are the most important people that will buy from you? You can break this down into different types of customers, such as individuals, businesses, or niche markets. Be as specific as possible because your entire business will revolve around these segments.

2. Value Propositions

Your value proposition answers one simple question: Why should customers buy from you instead of someone else? It’s what makes you stand out. It could be anything from better prices, faster service, or a unique product or service that solves a problem in a new way. Think of it as the core promise or benefit you’re delivering to your customers.

3. Channels

Channels are the ways you get your product or service to your customers. This can include physical locations, online stores, social media, or distributors. Consider how you will interact with your customers at every stage—from creating awareness to post-purchase support. Make sure you’re reaching your customers where they are.

4. Customer Relationships

How do you plan to build and maintain a relationship with your customers? Will you provide personalized service, self-service, or automated assistance? This section explains how you’re going to interact with customers and keep them coming back. A great customer relationship strategy can turn one-time buyers into lifelong fans.

5. Revenue Streams

This is where you outline how your business makes money. Think about the different ways you can generate revenue, whether through direct sales, subscription models, licensing, or other streams. Having multiple revenue streams can make your business more stable, so explore all the possibilities for how you can get paid.

The Business Model Canvas helps you see the big picture of your business while keeping it simple and manageable. In our next blog we will cover the remaining 4 pieces that deal specifically with the operations and cost of the business.

DPI LLC is able to support you with planning, scaling, pivoting or even downsizing your business. You can schedule a free discovery call on our website DPI2.com .

How To Navigate A Sales Slump Blog

Thu, 03 Oct 2024 04:00:46 GMT

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HOW TO NAVIGATE A SALES SLUMP

In a sluggish sales environment, particularly during a politically charged election season , it’s easy for business owners to feel overwhelmed . A slow stream of leads and price resistance from clients can create anxiety about covering operating expenses & payroll.

However, downturns like these are an opportunity to shift focus, strengthen operations, and build resilience. Here are practical steps to maintain momentum even when sales are slow:

1. Focus on Existing Customers

Your current clients are your best resource during a sales slump. Strengthen these relationships through personalized outreach, showing appreciation for their loyalty, and offering exclusive deals or value-added services. Upselling or cross-selling should be a natural extension of your customer care, not a hard sell. Be authentic in your approach. Consistent customer outreach keeps your company top of mind.

2. Offer Flexible Pricing and Payment Terms

During times of financial uncertainty, clients are more price-sensitive . While lowering prices can be detrimental, consider offering flexible payment terms, bundling services, or creating limited-time offers. This demonstrates flexibility without undermining your value. Also, explore sourcing new suppliers if you continue to navigate a space of rising costs.

3. Double Down on Marketing Efforts

Even when sales are down, marketing should not take a backseat. Ensure you're visible where your audience is spending time. Shift efforts to cost-effective strategies such as social media engagement, email marketing, or creating valuable content that keeps your brand top of mind. Investing in your brand during a downturn builds awareness that will pay off once consumer confidence rebounds.

4. Revisit Lead Generation Strategies

It’s tempting to reduce spending on lead generation during a slowdown, but that can worsen the problem. Instead, diversify your approach. Leverage online channels, such as SEO and paid ads, to target high-intent buyers. Freshen up your Google business profile with updated photos and posts. Explore partnerships with complementary businesses to share client bases or develop a referral program.

5. Train and Optimize Your Sales Team

Ensure your sales team is equipped to handle objections, especially around pricing. Ongoing training in negotiation and relationship-building skills can help convert hesitant leads. DPILLC is here to help with sales and leadership training. Additionally, analyze the sales funnel and identify any bottlenecks or inefficiencies that can be addressed to increase conversion rates. For instance, are there too many redundant steps to make a purchase when shopping online?

6. Engage in Thought Leadership

Establishing your business as an authority in your industry can build trust during uncertain times. Share your expertise through expert blogs, webinars, and free consultations. This not only keeps your brand relevant but also builds confidence in potential clients who may be waiting for the right moment to commit.

Slow sales don’t have to derail your business. By focusing on customer retention, adjusting pricing strategies, and maintaining a strong marketing presence, you can weather the storm and come out stronger.

Remember, periods of uncertainty are temporary, but the strategies you implement now can build long-term resilience and create opportunities when the market turns in your favor. Visit DPI2.com to schedule a complimentary discovery call to help during these uncertain times.

Winning Gold In Your Organization

rutledgerice95@gmail.com (Roslyn Rice) — Sat, 03 Aug 2024 21:20:54 GMT

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Have you enjoyed watching the Summer Olympics?

Employee engagement is a cornerstone of organizational success. High levels of engagement are linked to increased productivity, better employee retention and a stronger organizational culture.

DPILLC recently interviewed Jackie Kindall , Founder and CEO of Kindall Evolve about ways to improve company culture. Since culture is intangible the team at Kindall Evolve walks leaders through the transformation.

You can watch the full interview video HERE .

Here are the top 3 ways to improve engagement.

1. Foster Open Communication

Transparent and Honest Dialogue

Creating an environment where open communication thrives is essential. Employees need to feel their voices are heard and valued. Implementing regular town hall meetings, Q&A sessions with leadership, and open-door policies can significantly improve transparency. Encourage feedback through anonymous surveys and suggestion boxes to allow employees to express concerns without fear of reprisal.

Action Steps :

Schedule monthly town hall meetings
Implement an anonymous feedback system
Train managers in active listening and effective communication skills

2. Invest in Professional Development

Career Growth Opportunities

Employees are more likely to stay engaged if they see a clear path for career advancement. Offering training programs , mentorship opportunities and career development plans demonstrates a commitment to employee growth. Customized learning paths that align with both organizational goals and individual aspirations can lead to a more motivated and skilled workforce.

Action Steps :

Develop and promote an internal mentorship program
Offer regular workshops and courses tailored to various skill levels
Create personalized career development plans during performance reviews

3. Recognize and Reward Contributions

Acknowledgement and Incentives

Recognition is a powerful motivator. Employees who feel appreciated are more likely to be engaged and committed to their work. Implementing a structured recognition program that includes both monetary and non-monetary rewards can enhance morale. Recognize achievements through awards, shout-outs in meetings, or personalized thank-you notes.

Action Steps :

Establish a formal recognition program with clear criteria
Encourage peer-to-peer recognition
Celebrate milestones and achievements both publicly and privately

Improving employee engagement is an ongoing process that requires dedication and strategic action. The team at DPILLC is here to support you in this area. Let's Go For The Gold Together!

Employees Want Autonomy

Wed, 24 Jul 2024 16:45:00 GMT

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In today's competitive job market, retaining skilled employees is more challenging than ever. According to a Gallup article, many U.S. adults desire to be their own boss, valuing the potential for higher earnings and greater autonomy .

As a business owner, tapping into this entrepreneurial spirit within your workforce can not only help retain top talent but also drive innovation and growth.

Here are practical ways to empower your employees and uncover their entrepreneurial potential:

1. Foster a Culture of Ownership

Encourage employees to take ownership of their work by giving them the autonomy to make decisions within their roles. Micro managing employees can stifle creativity. Trust them with responsibilities and let them know their contributions matter.

This can be done by:

Setting Clear Goals : Clearly define what success looks like for each role and project
Providing Resources and Support : Ensure employees have the tools and support they need to succeed
Encouraging Risk-Taking : Allow employees to experiment and take calculated risks without fear of severe repercussions

2. Offer Professional Development Opportunities

Investing in your employees' growth shows you value their contributions and are committed to their long-term success. DPILLC has the capacity to craft a development & coaching plan for your team.

This can include:

Training Programs : Provide access to courses and workshops that enhance their technical skills

Mentorship : Pair employees with experienced mentors who can guide their career development

Cross-Training : Allow employees to learn different aspects of the business to broaden their skill set

3. Encourage Innovation and Idea Sharing

Create an environment where new ideas are welcomed and valued. As a business owner, you do not have to know it all.

This can be achieved by:

Idea Forums : Hold regular brainstorming sessions where employees can pitch their ideas

Innovation Labs : Set up dedicated times or spaces for employees to work on passion projects that could benefit the company

Recognition Programs : Recognize and reward employees whose ideas lead to successful outcomes

4. Provide Clear Pathways for Advancement

Show your employees that there is room for growth within the company, even if you are a small to mid sized business. This can help them see their long-term future with you:

Career Ladders : Outline clear pathways for advancement within the company

Regular Feedback : Conduct regular performance reviews and provide constructive feedback to help employees progress

Leadership Development : Offer programs that prepare employees for leadership roles within the company

5. Foster a Collaborative Work Environment

Promote a sense of community and teamwork among your employees. A collaborative environment can drive innovation and increase job satisfaction:

Team Projects : Encourage collaborative projects that require employees to work together

Open Communication : Maintain open lines of communication across all levels of the organization

Social Activities : Organize team-building activities and social events to strengthen workplace relationships

By fostering an entrepreneurial spirit within your company you can enhance job satisfaction, drive innovation, and improve retention rates. Empowering employees with ownership, development opportunities, incentives, and a collaborative environment can transform your business. Embrace these strategies to cultivate a thriving workplace culture. DPILLC is here, schedule a complimentary call HERE .

Business Resiliency After A Crisis Pt. 2

rutledgerice95@gmail.com (Roslyn Rice) — Wed, 03 Jul 2024 12:00:00 GMT

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The vivid imageries of cities across America after a natural disaster is sobering. We are currently in the midst of hurricane season which runs from June 1st - November 30th . In today’s world, unexpected crises can disrupt business operations at any time. Businesses must be prepared to navigate through challenging times to ensure survival and recovery .

Do not wait until the storm approaches to prepare your business. You and your team will be emotionally and mentally exhausted during and after a crisis. Prepare now !

An additional toolkit to prepare your business can be found HERE .

This is part 2 of DPI's blog series. If you missed the first blog, you can find it HERE . Today, we will cover the final 5 steps to build a business continuity plan .

6. Communicate Changes to Stakeholders

Keep your customers, suppliers, and contractors informed about any changes in your operations. This includes updates on location, business hours, and product availability. Provide clear instructions on new payment methods and expected delivery times to manage expectations. Make sure you as the business owner has access to critical information such as insurance company information, accounts payable (bills you owe), accounts receivable (who owes you), employee & supplier information. It is a best practice to communicate the updates frequently and clearly.

7. Adjust Inventory and Supply Chains

Reassess your inventory levels and supply chain processes. Ensure you have enough stock to meet potential demand surges but avoid overstocking which could tie up valuable resources. Build relationships with multiple suppliers to avoid dependency on a single source. Understand the new costs that are coming into the business. Are their any expense reductions available? Cash flow normally tightens after a crisis.

8. Prepare for Long-Term Recovery

Rebuilding revenue takes time. Be patient and methodical in your approach. Focus on retaining existing customers by providing excellent service and consider expanding your customer base through new marketing strategies. Complete a SWOT analysis as you restart the business. Drill down into the strengths, weaknesses, opportunities and threats that still exist.

9. Review and Update Your Plan Regularly

A business continuity plan should be a living document. Regularly review and update it to reflect new risks, changes in your business environment, and lessons learned from past experiences. Engage your team in the planning process to ensure everyone is aware and prepared. Remain calm as you fortify your business for the future.

10. Invest in Training and Resources

Provide your team with ongoing training and resources to handle crises effectively. DPILLC has an entire learning managment system to support your training needs. This could include workshops, online courses, and access to industry experts. A well-prepared team is more likely to respond efficiently during an emergency.

By taking these proactive steps, businesses can ensure they are well-equipped to handle emergencies and recover swiftly. A strong business continuity plan not only protects your business but also builds resilience, ensuring long-term success.

DPILLC is here to assist you with a tool designed for business owners. Visit our website, DPI2.COM to book a discovery call with our team.

Business Resiliency After A Crisis

Mon, 03 Jun 2024 20:29:49 GMT

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It is already June and for many that means the start of hurricane season. The hurricane season runs from June 1st - November 30th . In today’s world, unexpected crises can disrupt business operations at any time. From natural disasters such as fires, tornadoes, hurricanes or earthquakes to financial downturns. Businesses must be prepared to navigate through challenging times to ensure survival and recovery .

Do not wait until the storm approaches to prepare your business. You and your team will be emotionally and mentally exhausted during and after a crisis. Prepare now !

An additional toolkit to prepare your business can be found HERE .

This blog will be a 2 part series. Today, we will cover 5 essential steps to protect and build a robust business continuity plan .

1. Prioritize Health and Safety

The safety of employees and customers is paramount. How will you protect people during a catastrophic event? Where will you evacuate to? Who will be in charge? Who will secure the building or office? Thinking now can save critical time and resources. Ensure your business has clear evacuation plans, emergency contact lists, and first aid supplies. Regularly conduct safety drills and provide training on emergency procedures.

2. Establish Clear Communication Channels

In a crisis, timely and clear communication is critical. Set up a reliable system to alert and inform employees, customers, and suppliers. This could include emails, text alerts, and social media updates. Discuss with your leadership team the specifics. Designate a crisis communication team responsible for disseminating information swiftly and accurately. Make sure to communicate with employees, sub contractors, customers and suppliers.

3. Secure Essential Supplies and Equipment

Identify the key supplies and equipment needed to keep your business running. Are you able to source an alternative piece of equipment? This includes everything from office supplies to specialized machinery. Create a list and ensure you have backup plans to minimize disruptions. Do not forget about the inventory you have on hand. Having a plan to protect that inventory during a crisis is critical. Secure insurance policies with the right coverage.

4. Project Cash Flow and Plan Finances

A crisis can strain cash flow because of slow demand and less productivity. Use financial tools to project your cash flow, determining how long your current cash reserves will last. Reforecast cash inflows (when you expect money to come in) and outflows (spending) to manage your finances effectively. The loss of revenue can happen over 30, 60 or 90 days. Be conservative with your estimates. Consider options like lines of credit or emergency loans to keep your business afloat during tough times.

5. Develop Flexible Operating Strategies

Adaptability is crucial. If a physical location becomes unusable, consider alternative options like operating online. This might involve setting up an e-commerce site to sell products or using online marketplaces. Be prepared to shift your business model to meet changing demands.

DPILLC is here to assist you with a tool designed for business owners. Visit our website, DPI2.COM to book a discovery call with our team.

5 Ways To Protect Your Business Legally

rutledgerice95@gmail.com (Renee Scott) — Wed, 22 May 2024 21:12:30 GMT

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Running a small business involves numerous challenges and legal issues that can be particularly daunting. To ensure your business stays protected, it’s crucial to understand when to seek legal counsel and the key legal measures to implement.

DPILLC hosted an interview with Colynn O'Brien, Founding Attorney of Iluma Law . You can watch the replay HERE .

Below are 5 legal strategies to safeguard your small business:

1. SEEK LEGAL COUNSEL EARLY

One of the best steps you can take as a business owner is to consult with an attorney early on. Start developing the relationship. As you evolve in your business, legal counsel can help you navigate complex regulations, draft important documents, and provide advice tailored to your business needs. Establishing a relationship with an attorney before problems arise can save you time, money, and stress in the long run .

2. IMPLEMENT COMPREHENSIVE DISCLAIMERS & PRIVACY POLICIES

Every business website should include clear disclaimers and privacy policies. Disclaimers protect your business by limiting liability and clarifying the use of your website’s content. Privacy policies inform users about how their data will be collected, used, and protected, ensuring compliance with privacy laws. These documents not only protect your business but also build trust with your customers.

3. ENSURE ADA COMPLIANCE WITH YOUR WEBSITE

Making your website ADA (Americans with Disabilities Act) compliant is both a legal requirement and a good business practice. ADA compliance e nsures that your website is accessible to individuals with disabilities , which can prevent potential lawsuits and broaden your customer base. An attorney can guide you on the necessary steps to make your website accessible, such as using alt text for images, providing captions for videos, and ensuring your site can be navigated using a keyboard.

4. PROTECT YOUR INTELLECTUAL PROPERTY

Understanding the difference between trademarks and copyrights is essential for protecting your intellectual property. Trademarks protect your business name, logo, and other branding elements, preventing others from using similar marks that could confuse customers. Copyrights protect original works like writings, music, and artwork. Consulting with an attorney can help you determine what needs to be trademarked or copyrighted and guide you through the registration process.

5. USE CONTRACTS FOR EVERY BUSINESS TRANSACTION

Contracts are critical in defining the terms of agreements, scope of work and protecting your interests. Whether you’re dealing with clients, suppliers, or employees, having well-drafted contracts can prevent misunderstandings and disputes. Verbal agreements will not protect you. Key contracts include service agreements, employment contracts, and non-disclosure agreements (NDAs). An attorney can help draft and review these documents to ensure they are legally sound and comprehensive.

By taking these steps, you start the process of protecting your business from legal issues and create a solid foundation for growth . Embracing legal counsel and understanding basic legal principles will empower you to run your business with confidence and peace of mind.

You can watch the replay on DPILLC's Youtube Channel .

** Disclaimer: This resource is written for educational purposes only .

Elevate Your Sales Team: Leadership & Upskilling

rutledgerice95@gmail.com (Roslyn Rice) — Thu, 18 Apr 2024 22:28:35 GMT

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"Why do I keep losing employees? I am frustrated that I've spent time and money training them and then they decide to leave."

Have you ever felt this way? In the fast-paced world of business, the heartbeat of success often lies within the skillful hands of a well-led team. Whether they're on the frontline engaging customers or navigating mid-level management responsibilities, the effectiveness of these teams can make or break a company's trajectory. As trusted advisors, DPILLC has witnessed firsthand the transformative power of effective leadership and the critical importance of upskilling in retaining top employees.

Upskilling is the process of learning new skills or enhancing existing ones to keep pace with the changes in technology, industry trends and job requirements. It involves acquiring knowledge that enables individuals to perform their current roles more effectively. It also prepares them for future roles within the organization. DPILLC has the ability to effectively train your employees.

Leadership , in its essence, is not merely about delegating tasks or making decisions. It's about inspiring , empowering , and guiding individuals towards a collective vision. For front-line sales teams, leadership sets the tone for customer interactions, shapes the team culture, and ultimately drives performance. Similarly, for mid-level managers, leadership is about fostering collaboration, driving strategy execution, and nurturing future leaders within the organization.

Below are benefits of upskilling:

1. Adaptability in a Dynamic Landscape : The business landscape is constantly evolving, with new technologies, market trends, and consumer behaviors reshaping the game. Effective leaders recognize the need for continuous learning and development to stay ahead of the curve. By providing skills training, whether in sales techniques, market analysis, or leadership principles, companies equip their teams to adapt and thrive amidst change.

2. Empowerment and Engagement : Employees crave opportunities for growth and development. According to recent research, a staggering percentage of employees view upskilling as essential for their career progression and job satisfaction. When leaders invest in training and development programs , they send a powerful message of support and investment in their team members' success. This not only boosts morale but also fosters a sense of loyalty and commitment to the organization.

3. Retain Top Talent : In today's competitive job market, retaining top talent is a constant challenge. Employees are more likely to stay with companies that invest in their professional growth and offer opportunities for advancement. By prioritizing skills training , leaders demonstrate their commitment to employee development, making it less likely for valuable team members to seek opportunities elsewhere.

Now, let's delve into some key leadership topics:

1. Effective Communication : Communication lies at the heart of successful sales interactions and team collaboration. Leaders should focus on honing communication skills , including active listening, clarity of message, and the ability to provide constructive feedback.

2. Strategic Thinking : Sales teams must move beyond transactional approaches to embrace strategic thinking . Leaders can cultivate this mindset by encouraging team members to analyze market trends, identify opportunities, empathetically listen and tailor their approach to meet evolving customer needs.

3. Coaching and Mentorship : A culture of continuous learning thrives on effective coaching and mentorship. Leaders should invest time in providing personalized guidance, sharing insights, and fostering a culture of knowledge-sharing within the team.

Effective leadership and upskilling go hand in hand in empowering sales teams and driving organizational success. By prioritizing skills training and focusing on key leadership principles, businesses can retain top talent and also create a healthy culture of innovation, adaptability, and excellence.

Are you ready to elevate your team ? Schedule with DPILLC .

Are You Really Ready For Growth?

Fri, 22 Mar 2024 18:29:32 GMT

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The Power of Process Improvement in Business Growth

In the whirlwind of running a business, it's easy to get caught up in the day-to-day tasks without taking a step back to evaluate how efficiently those tasks are being performed. Yet, the truth is, optimizing your operations and improving processes can be the key to unlocking remarkable success as you grow and scale your business. It is time to create a self sustaining system in your enterprise.

DPI recently interviewed Maria Duarte, owner of Stellar Group Solutions. You can watch the full replay HERE .

STREAMLINING FUNCTIONS FOR SUCCESS

Think of your business operations as a well-oiled machine. Each part needs to work seamlessly with the others to keep the machine running smoothly. However, if one gear is rusty or misaligned, it can slow down the entire process. This can cause a negative impact on the customer service experience and eventually impact profits. That's where process improvement comes in.

By analyzing and refining your processes, you can identify inefficiencies and bottlenecks that may be hindering your productivity. Whether it's redundant tasks, manual data entry, or outdated procedures, streamlining your functions can lead to significant time and cost savings.

SAVING TIME AND MONEY WITH AUTOMATION

Technology has revolutionized the way businesses operate and automation is at the forefront of this revolution. Automating repetitive tasks (ex: taking payments or online scheduling) not only frees up valuable time for you and your team but also reduces the risk of human error.

Imagine if you could automatically generate invoices, take payments, schedule meetings, manage inventory levels, or respond to customer inquiries without manual intervention. By leveraging the power of automation, you can increase efficiency, accuracy, and ultimately, profitability.

BREAKING DOWN INFORMATION BARRIERS

One often overlooked aspect of process improvement is the importance of documenting repeatable tasks . In many businesses, valuable knowledge resides solely in the minds of employees or the business owner, leading to information hoarding and dependency on individual expertise . If you've ever said, " I've got the process all in my head " it might be time to document what you know.

By documenting your processes , you create a repository of knowledge that can be accessed by anyone in your organization. This not only fosters collaboration and transparency but also mitigates the risk of knowledge loss due to employee turnover.

EMBRACING THE JOURNEY OF GROWTH

In the fast-paced world of business, continuous improvement is not just a mantra; it's a necessity. By embracing process improvement, you lay the foundation for sustainable growth and success. It's about working smarter, not harder , and ensuring that every aspect of your business is optimized for efficiency.

Before you embark on the journey of growth and scale, take the time to evaluate your operations, identify areas for improvement, and implement strategies to streamline your processes. The rewards of a more efficient and effective business are well worth the investment.

Remember, the path to success is not always easy, but with the right mindset and approach to process improvement, you can navigate the challenges and emerge stronger than ever. DPI is here to assist you in improving daily operations and gearing the company for sustainable business growth.

In 2024, DPI added a new service to our suite of solutions - Operations Management . Visit DPI's website to schedule a complimentary consultation. In this video we discuss how operations can spark a surge in profits.

Help - I Have ADHD!

Mon, 11 Mar 2024 16:20:49 GMT

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Leading with ADHD: Embracing Neurodiversity in Leadership

In the realm of leadership, diversity isn't just about ethnicity or gender. It extends to how our brains are wired, a concept known as neurodiversity . This recognizes that people have different neurological traits and abilities, which contribute to diverse perspectives and strengths in the workplace.

All people are a part of the neurodiverse community. We are either neurotypical or neurodivergent . For the purposes of this blog we will focus on ADHD, or Attention Deficit Hyperactivity Disorder , which is one aspect of neurodivergent community.

ADHD is characterized by difficulties with attention, hyperactivity, and impulsivity. Neurodivergent is the term that covers how our brain processes, learns and behaves differently from what is considered "typical".

Here are a few common examples of how some brains work differently than others and neurodivergence manifests - Autism, Asperger, Anxiety, Dyslexia, Down syndrome, PTSD (Post Traumatic Stress Disorder), Epilepsy and Depression. Please note: Some people will have two or more diagnoses and choose not to disclose to their employer.

DPI LLC recently hosted a question and answer meeting with Julia Mullins . Julia is a career leadership development professional and certified executive coach. You can learn more about her certifications . She has an entire program entitled, " Lead With ADHD ". She is passionate about helping leaders succeed.The full replay of the conversation with DPILLC and Julia Mullins is HERE .

For leaders and employees with ADHD, navigating their roles effectively involves understanding and embracing their unique cognitive style.

Here are some strategies:

1. Leverage Hyperfocus :

While ADHD can make it challenging to maintain focus, individuals with ADHD often experience periods of intense concentration on tasks they find stimulating or rewarding. Leaders can capitalize on this hyperfocus by identifying tasks that align with their interests and strengths, allocating dedicated time for deep work, and minimizing distractions during these periods. Also, communicating to the employee how the task fits into the larger picture of the organization.

2. Utilize Tools and Technology :

Technology offers numerous tools to help individuals with ADHD manage their time, tasks, and priorities. During DPI's time with Julia she showcased some of those tools. You can watch the full replay HERE . From digital calendars and task management apps to noise-canceling headphones and focus-enhancing tools, leveraging these resources can enhance productivity and organization.

3. Delegate and Collaborate :

Recognizing areas of weakness and delegating tasks accordingly is key for leaders with ADHD. Surrounding themselves with a supportive team and leveraging the strengths of others can compensate for any challenges they may face in certain areas. Collaboration fosters a culture of inclusivity and innovation while maximizing the collective potential of the team.

4. Practice Self-Awareness and Self-Care :

Leaders with ADHD benefit from cultivating self-awareness regarding their strengths, limitations, and triggers. An executive coach like Julia Mullins can assist with this. Implementing self-care practices such as exercise, mindfulness, and adequate rest can help manage stress and enhance focus and overall well-being. These recommendations work for all leaders. As you juggle competing priorities and demanding schedules, self care is vital to mental well being.

5. Continuous Learning and Adaptation :

Embracing a growth mindset is essential for leaders and employees with ADHD. By continuously seeking feedback, learning from setbacks, and adapting strategies as needed, they can enhance their effectiveness and resilience in leadership roles.

Leading with ADHD offers unique strengths and perspectives . By embracing neurodiversity, leveraging strengths, and implementing tailored strategies, leaders with ADHD can thrive and make valuable contributions to their teams and organizations.

If you need any assistance in leadership development, DPILLC is a phone call away ( 954-372-6514 ). You can book a complimentary consultation on DPI's website .

Tips To Deliver An Effective Review

Fri, 16 Feb 2024 16:28:17 GMT

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Delivering a successful performance review is not merely an obligation but an opportunity to inspire, guide, and propel your team towards greater heights. In this blog, we will share five valuable tips for managers to ensure a seamless and impactful performance review process—from meticulous preparation to fostering open communication during the meeting.

If you missed our previous blog post about, Mastering The Art of Performance Reviews , you can read it HERE . If you want to learn about, Common Performance Review Errors To Avoid , we also have that information available.

1. Thorough Preparation: Setting the Stage for Success

Review Performance Metrics : Begin by meticulously reviewing the employee's performance metrics, achievements, and areas for improvement. A data-driven approach provides clarity and objectivity. Ask the employee to fill out a self evaluation form. This will help you facilitate open dialogue and communication.

Gather Feedback : Solicit input from peers, cross functional partners, and other relevant stakeholders. Multiple perspectives offer a comprehensive view of the employee's contributions and help identify blind spots.

Set Clear Goals : Clearly define the goals for the upcoming year or review period. Establishing expectations provides a roadmap for both the manager and the employee, aligning individual efforts with organizational objectives.

2. Establish a Positive and Open Atmosphere: Building Rapport

Choose the Right Setting : Select a neutral and comfortable environment for the review meeting. The room should be quiet and private. Select a room that promotes open dialogue and minimizes distractions. DPI LLC recommends sitting next to the employee versus across the table to stimulate deeper conversations. Eliminate all possible distractions (ex: cell phones & emails). This is an important meeting that commands your full attention.

Begin with Positives : Start the meeting on a positive note by acknowledging the employee's achievements. This sets the tone for a constructive conversation and helps the individual feel valued. Be clear and concise. Share specific examples of from their performance.

Encourage Self-Reflection : Allow the employee to share their perspective on their performance. Encouraging self-reflection promotes ownership and opens the door for collaborative goal-setting.

3. Effective Communication: The Heart of the Review

Be Specific and Constructive : Provide specific examples of both strengths and areas for improvement. Constructive feedback should be actionable, with a focus on growth and development.

Active Listening : Actively listen to the employee's responses and reactions. This not only demonstrates respect but also allows for a greater understanding of their perspective. Choose your words carefully. Using general or negative terms, "your performance was sloppy" can leave the employee frustrated and demotivated. Focus the conversation on the performance and not the employee personality.

Ask Probing Questions : Pose thoughtful questions to encourage the employee to delve deeper into their achievements and challenges. This fosters a two-way dialogue and demonstrates a commitment to their professional growth.

4. Collaborative Goal-Setting: Chart the Path Forward

Identify Development Opportunities : Work collaboratively to identify opportunities for skill development and career growth. Tailor goals to align with the employee's aspirations and the organization's needs.

Establish a Timeline : Set a timeline for achieving goals and milestones. A well-defined timeline creates accountability and ensures that progress is regularly reviewed and adjusted as needed.

Document Agreed-Upon Goals : Document the agreed-upon goals and action items. Give the employee an opportunity to choose goals that tie into the global goals of the organization. This written record serves as a reference point for both the manager and the employee, fostering accountability and clarity .

5. Follow-Up and Support: Sustaining Growth Beyond the Review

Schedule Regular Check-Ins : Plan follow-up meetings to track progress and address any challenges. Regular check-ins demonstrate ongoing support and reinforce the importance of continuous improvement. DPI LLC recommends bi-weekly or monthly touchpoint with employees. This provides consistent feedback on wins and opportunities in their performance.

Provide Resources : Offer resources and support to help the employee achieve their goals. This may include leadership development training programs, mentorship opportunities, stretch assignments or access to relevant other resources.

Acknowledge Achievements : Celebrate successes along the way . Positive reinforcement reinforces a culture of achievement and motivates the employee to consistently excel in their role.

Delivering a successful performance review is a multifaceted process that requires careful preparation, effective communication, and a commitment to fostering professional growth. By following these five tips, managers can transform the performance review process into a catalyst for inspiration, collaboration, and sustained excellence.

DPI LLC is here to assist you in developing your employee lifecycle. Schedule a discovery consultation today. In the next blog we will cover common performance review errors.

Common Performance Review Errors To Avoid

rutledgerice95@gmail.com (Roslyn Rice) — Wed, 24 Jan 2024 20:30:00 GMT

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We've witnessed firsthand the impact of effective leadership on organizational success. During this time of performance reviews, however, even the most seasoned leaders can unknowingly stumble into common pitfalls that hinder employee development. Being able to provide fair and objective feedback to employees can feel challenging.

If you missed our previous blog post about, Mastering The Art of Performance Reviews , you can read it HERE . Today, we will dive into 3 common errors, such as the first impression error, halo and horn effects, and the similarity bias. We will also offer insights to help leaders course correct and conduct more objective and impactful reviews.

1. The First Impression Error: Unraveling Blindspots in the Workplace

Acknowledge Blindspots : Leaders often form initial opinions based on first impressions, leading to skewed evaluations. Managers have the tendency to make an initial favorable or unfavorable judgments which then serves as the basis for future performance reviews. When this happens, it then becomes easier to overlook or ignore all subsequent information.

Implement Blind Evaluation : Consider implementing a blind evaluation processes where personal details are temporarily removed from performance data. This fosters objectivity and prevents blindspots from arising based on factors unrelated to job performance. Also, make sure you are completely familiar with an employees job.

Seek Diverse Perspectives : Encourage input from multiple team members and cross functional partners when assessing an individual's performance (360-view). Diverse perspectives provide a more comprehensive view and mitigate the influence of a single first impression.

2. Halo and Horn Effect: Navigating the Influence of Positivity or Negativity

Separate Specifics from Generalizations : The halo effect occurs when a positive trait influences overall perception , while the horn effect is the opposite. The horn effect blinds us to the positive aspects of an employee's performance. Leaders must break down generalizations and evaluate employees based on specific achievements and areas for improvement. An example of a review generalization is, " he is always tardy to work ". Specifically document the number of days/times that employee arrives late and provide that objective information during the review.

Use Specific Examples : Provide concrete examples of both positive and negative behaviors. Stay focused on the problem & achievements versus focusing on the person when delivering the review. This approach ensures a more accurate and balanced evaluation, minimizing the impact of broad generalizations.

Regularly Review and Adjust : Periodically revisit and reassess your initial impressions of team members. By regularly reviewing and adjusting evaluations, leaders can mitigate the long-term effects of the halo and horn effects. At DPI LLC , we recommend monthly or bi-weekly touchpoint with employees in regards to their performance.

3. The Similar to Me Blindspot: Expanding Perspectives for Fair Assessments

Recognize Similarity Bias : Leaders may unconsciously favor employees who share similar backgrounds, experiences, or traits. Recognize this blindspot and actively seek to evaluate all team members on their individual merits . Develop measurable competencies and objectives, this will eliminate the ambiguity on how employees are rated.

Encourage Cross-Functional Feedback : Foster a culture of cross-functional collaboration and feedback. This enables leaders to gather insights from various perspectives, breaking down the barriers of the "similar to me" blindspot.

Promote Inclusivity : Create an inclusive work environment where differences are valued and celebrated. Embrace a diverse team and ensure that every employee has equal opportunities for growth, stretch assignments and recognition.

In the pursuit of effective performance reviews, it's crucial for business leaders to navigate the potential pitfalls that can skew assessments. By addressing the first impression error, halo and horn effects, and the similarity blindspot, leaders can foster a culture of fairness, objectivity, and continuous improvement. Avoiding these common errors not only enhances the accuracy of performance evaluations but also contributes to a workplace culture where every individual has the opportunity to thrive and contribute to organizational success.

DPI LLC is here to assist you in developing your employee lifecycle. Schedule a discovery consultation today. In the next blog we will cover common performance review errors.

Master The Art of Performance Reviews

Tue, 02 Jan 2024 21:35:11 GMT

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In the dynamic landscape of business, effective performance reviews are the catalyst for organizational growth. This resource will guide you through the process of planning, conducting, and writing performance reviews that drive excellence.

It is time to transform performance reviews from mere evaluations to powerful tools for employee development and business success. Embrace this time of the year. Employees are the competitive advantage and oxygen of the business.

1. Strategic Planning: Setting the Stage for Success

Align with Company Goals : Start by aligning performance goals with the broader objectives of the company. This ensures that individual efforts contribute directly to the organization's success.

Define Clear Objectives : Clearly articulate the expectations and objectives for each role, providing a roadmap for employees to understand their responsibilities and how they fit into the larger picture.

Establish Metrics for Success : Identify key performance indicators (KPIs) that objectively measure success in each role. This creates a measurable framework for performance evaluation. For example, sales per quarter will increase by 5 percent or sign up 6 new customers per month .

2. Conducting a Constructive Performance Review: The Art of Feedback

Regular Check-ins : Establish a culture of continuous feedback with regular check-ins throughout the year. This promotes open communication and allows for adjustments in real-time. The employee should drive these conversations.

Highlight Achievements : Acknowledge and celebrate accomplishments. Each employee has a different way they want to be celebrated. Remember, not all employees want public recognition. Positive reinforcement boosts morale and motivates employees to excel in their roles.

Address Areas for Improvement : Tactfully and respectfully address areas that need improvement, providing specific examples and actionable suggestions . Foster a growth mindset by framing constructive feedback as opportunities for development. Make sure to properly document critical incidents and significant behaviors ( DPI LLC can assist with this).

3. Crafting an Impactful Performance Review: The Written Word

Be Specific and Concrete : In the written review, be specific about achievements and challenges. Concrete examples provide a clear picture of an employee's performance.

Use the "SBI" Model : Situation, Behavior, Impact. Structure feedback using this model to convey the situation, describe the behavior, and articulate the impact on the team or company.

Set Clear Goals for the Future : End the review with actionable goals for improvement and growth. This sets the tone for ongoing development and ensures employees leave with a clear direction.

In the realm of business, mastering the art of performance reviews is not just a necessity but a strategic imperative . By strategically planning, conducting constructive reviews, and crafting impactful written assessments, you not only enhance individual performance but also propel your entire organization towards excellence.

Remember, a well-executed performance review is not just an evaluation; it's a catalyst for growth and success. DPI LLC is here to assist you in developing your employee lifecycle. Schedule a discovery consultation today. In the next blog we will cover common performance review errors.

Steps To Prepare Your Business For 2024

Tue, 12 Dec 2023 16:21:54 GMT

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As we stand on the cusp of a new year, it's crucial for business owners to engage in thoughtful reflection and planning. The success of any enterprise hinges on its ability to set and achieve meaningful goals. As a consulting firm, we've witnessed firsthand the transformative power of strategic planning. In this blog post, we will guide you through essential steps to prepare your business for the challenges and opportunities that lie ahead in 2024.

1. OPERATIONS :

Begin by evaluating your current operations. Identify areas of improvement and efficiency, meaning focus on what went well in 2023 and what needs to be improved. Streamlining your processes can lead to significant cost savings and enhanced productivity. Consider adopting technology solutions that align with your business needs. Ensure that your internal team and contractors are well-equipped with the tools and training required to navigate the operational landscape effectively.

2. FINANCIAL :

Crafting a comprehensive financial operating budget is paramount. It is important for every business to know their financial numbers from different angles. Analyze your historical financial data, scrutinize expenses , and forecast revenue realistically. Establish clear financial goals, such as increasing revenue, reducing costs, or improving cash flow. Be disciplined in tracking your financial performance regularly to make informed decisions throughout the year. This is the time of year to create an operating budget for 2024. If you need assistance please visit DPILLC website and schedule a complimentary consultation.

3. PEOPLE :

Your team is the backbone of your business. They are the oxygen of your organization. Set objectives for employee growth, development, and engagement. Invest in their leadership skills. DPILLC has a leadership course specifically designed for first time managers, leaders and business owners. You can find it HERE .

Define roles and responsibilities clearly, and foster a positive work culture. Establish performance metrics, conduct regular reviews, and provide opportunities for professional development. A motivated and skilled team is instrumental in achieving overall business success.

4. STRATEGIC MARKETING :

Develop a robust marketing strategy to elevate your brand and attract your target audience. Leverage both traditional and digital channels to reach a wider market. Networking is a vital marketing strategy to incorporate and hone in 2024. Also consider social media, content marketing, and other innovative approaches to connect with your customers. Set specific marketing goals, whether it's expanding your online presence, increasing customer engagement, or launching a new product/service.

5. THE POWER OF PLANNING :

The common thread in achieving these goals is meticulous planning. A well-thought-out business plan acts as a roadmap, guiding you through the complexities of the business landscape. It is the GPS for 2024 . Planning enables you to anticipate challenges, capitalize on opportunities, and adapt to changing market dynamics.

The upcoming year holds immense potential for your business. At DPILLC we believe in your ability and company's capacity to grow. Embrace the opportunity to set clear goals across operations, finance, people, and marketing. Execute your plan with precision and agility. Remember, success is not a destination but a journey shaped by strategic decisions and unwavering commitment .

We wish you a happy and healthy new year. Cheers to 2024!

Don't Be Spooked By AI-Driven Solutions

Tue, 10 Oct 2023 20:42:06 GMT

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Running a business is no walk in the park. Small business owners often face many challenges as they strive to grow and succeed. Whether you are a seasoned entrepreneur looking to scale up or a solopreneur just starting out, there's no denying that the demands of running a business can be overwhelming.

Fortunately, artificial intelligence (AI) has emerged as a powerful tool in the world of business, offering innovative solutions to address common pain points and boost productivity.

Below is how AI can help you tackle some of the most pressing issues faced by business owners, such as finding clients, increasing sales revenue, optimizing product offerings, streamlining recruitment, and managing time-consuming tasks like social media and content creation.

Finding Clients and Increasing Sales Revenue :

AI-powered customer relationship management (CRM) systems can help you identify and target potential clients more effectively. These systems analyze customer data to provide insights into their preferences and behavior. With this information, you can tailor your marketing efforts, boost customer engagement, and ultimately increase sales. The better you segment out your target audiences and understand their behaviors the easier it is to communicate with them. For example, a coffee shop located on a college campus provides free WIFI and late hours due to the behaviors of the surrounding community of students.

Optimize Product Sales:

If you're concerned that your product isn't selling as expected, AI can provide data-driven insights. Machine learning algorithms can analyze sales data, customer reviews, and market trends to help you refine your product offerings, adjust pricing strategies, or explore new markets. It can also show the trends of why consumers are abandoning their shopping carts if they are shopping online.

Recruitment Efficiency :

Finding the right employees can be a time-consuming process, but AI can streamline it. AI-driven applicant tracking systems (ATS) can sift through resumes, identify qualified candidates, and even conduct initial screenings. This frees up your time to focus on interviewing the most promising candidates.

Social Media and Content Creation :

Managing your social media presence and creating content is essential for business growth, but it can be time-consuming. AI-powered tools can automate social media scheduling, analyze engagement data (ex: reach, views, etc.) to optimize posting times, and even generate content ideas or assist in content creation, making your online presence more efficient, consistent and effective.

Time Management :

As a business owner, time is your most valuable and limited resource. AI-driven time management tools can help you prioritize tasks, create efficient schedules, and automate routine processes, allowing you to allocate your time more strategically and focus on critical sales driving activities.

AI has the potential to transform the way you run your business, addressing common pain points and boosting your productivity. By leveraging AI tools, you can find clients more efficiently, optimize your product offerings, streamline recruitment, and save time on tasks like social media and content creation.

Embracing AI doesn't mean sacrificing your expertise; rather, it empowers you to make more informed decisions and allocate your time and resources more effectively. In an increasingly competitive business landscape, AI can be the game-changer that propels your business to new heights. So, don't let fear hold you back; explore how AI can work for you and your business today. As with any new technology proceed with caution. Book a consulting session today with DPI LLC to talk through more time saving strategies.

100 Days Left In 2023

rutledgerice95@gmail.com (Roslyn Rice) — Sat, 23 Sep 2023 15:15:00 GMT

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100 Days Until January 1, 2024

Can you believe how quickly time is evaporating. Today marks 100 days until January 1, 2024 . Now, that may scare some people. You might feel, "I will just start again next year towards that goal."

STOP!!!

There is still plenty of time left in 2023 for you to make progress towards your goals, personally and professionally. One way is to register for DPI's free webinar on October 13th about Scaling Your Workforce. That's a task you can do today by clicking HERE .

Below is a list of 35 productive tasks that you can consider doing in the last 100 days of the year to prepare your business for 2024.

These tasks cover a range of categories such as health, wellness, and business operations:

HEALTH AND WELLNESS TASKS

Schedule a comprehensive health checkup
Develop a fitness routine and stick to it
Prioritize mental health through meditation or therapy ( September is self care awareness month )
Ensure you're getting adequate sleep ( 7 to 8 hours is recommended )
Eat healthier
Plan regular breaks and a vacation to recharge
Establish a morning routine to boost productivity
Reduce stress by practicing mindfulness
Determine peak productivity hours
Stay hydrated and limit caffeine intake

BUSINESS PLANNING AND STRATEGY

Reflect on the past year's performance and set new goals
Conduct a SWOT (Strength, Weakness, Opportunity, Threat) analysis to assess your business
Create your business plan for 2024
Evaluate financial statements and budget
Identify areas for cost reduction or efficiency improvements
Explore new revenue streams or product/service offerings
Analyze market trends and competition
Update your marketing and branding strategies
Set up key performance indicators (KPIs) for the next year
Develop a crisis management plan ( ex: hurricane preparedness )

OPERATIONS AND PRODUCTIVITY

Streamline business processes and workflows
Train or cross-train employees for skill development
Review and update employee job descriptions
Conduct performance reviews and set goals with employees
Invest in new technology or software for efficiency
Upgrade your workspace for better productivity
Organize and declutter your physical and digital workspace
Automate routine tasks where possible ( ex: online scheduling tool )
Assess inventory and order supplies for the next year
Enhance customer support and feedback processes
Enroll in DPI's new online course designed for developing leaders
Review and update contracts and agreements
Ensure tax compliance and plan for year-end taxes
Consult with a financial advisor for investment strategies
Revisit your insurance policies and coverage ( call Renee Scott Insurance )
Set up an emergency fund or reserve for your business

Which task will you start today?

DPI is hosting a free webinar on Friday, October 13th at 8:30am EST about Scaling Your Workforce . It is time to expand your capabilities. Delegating tasks by hiring a new virtual assistant, 1099 contractor or customer service expert can become your competitive advantage. You can learn more HERE .

Unlocking The Secrets Of Difficult People

rutledgerice95@gmail.com (Roslyn Rice) — Tue, 05 Sep 2023 14:26:49 GMT

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What is the most dangerous word to say in a conversation?

This was one of the questions DPILLC discussed during an online webinar.

The most dangerous word is BUT .

Imagine that you, as a business leader, present a solution for the company to fix stalled sales. Your conversation partner states, "That sounds like an interesting idea BUT..."

Using the word but in that sentence negates everything that came before it. The word but during a passionate discussion can actually escalate a hard conversation. As a business leader the goal is to tamper down the heat during a difficult situation.

On August 25th, DPILLC presented 5 types of difficult people we find in workplaces and social networks.

**You can find the replay HERE .

5 Types Of Difficult People

The Information Hoarder
The Chronic Complainer
The Passive Aggressive Communicator
The Perfectionist
The Workplace Bully

Webinar Testimonial :

"As an HR consultant of 30 years we need to equip managers with skills, this webinar showed us how to start the hard conversation."

~ Lisa, HR Consultant

During the webinar participants discovered, many times a business leader or entrepreneur can show up as all of the difficult personalities listed above.

Below are some general tips on how to communicate, motivate and confront these type of people.

ACTIVELY LISTEN

Listen more than usual. Listen non judgmentally to your difficult conversation partner. Listen even when you do not agree with what they are saying. The goal of actively listening is to understand the root cause of how they feel. Really focus on them. Hear from the other person's perspective. Be willing to learn something new about the situation.

RESTATE THEIR POSITION

Clarify what they believe based on the information provided during the conversation. Always aim to comprehend. You can say, "Let me restate what y ou said." Most people will not change their mind but you are seeking to get them to change their behavior .

BEWARE OF BODY LANGUAGE

Did you know, 93% of body language is non verbal?

Become aware of raised eyebrows and folded arms during conversations. Non verbal language impacts our gesture, posture, tone, and volume. Silence is also a nonverbal tool that can lead a conversation partner into self reflection. Listen for facts and issues. Also understand the feelings that lie beneath the words.

ASK

Ask your conversation partner, "how can we resolve this?" If you are dealing with a chronic complainer you are providing an opportunity for them to tell you a solution. After you ask the above question be silent and patient. Silence is an active tool. It proves an opportunity for them to reflect. Many times difficult people need a safe space to vent respectfully. That means they are not always looking for a solution. Listen and discern if the person is venting or truly needs a solution to move forward.

DPI's mission is to provide tools to accelerate success. That is why we launched an online digital course for every business leader. You can learn more about the online course HERE .

**After watching the replay video, please SUBSCRIBE to DPI's YouTube Channel for more free business insights.

DPI2 Courses Is Now Open

rutledgerice95@gmail.com (Roslyn Rice) — Tue, 29 Aug 2023 15:00:00 GMT

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EXCITING NEWS !

It is back to school season!

As students are settling into their classroom routines it is time for you to consider upskilling and investing in your own professional development.

DPI2 Courses is now open .

We've worked with hundreds of business owners before creating this course.

It is customized to empower business leaders to manage teams and customers more effectively in everyday interactions .

Have you noticed how HARD it is to manage a team?

Is the team struggling to communicate with each other?

Do you wish you didn't have to deal with all the "people stuff" daily?

How do you handle that 1-star review?

Learn how to create a culture of honesty and harmony in everyday interactions. That doesn't mean the team agrees on everything, but you collectively work towards shared goals that move the company forward.

Click HERE to learn more.

This is DPI's official launch week.

COURSE TITLE: BELONGING MATTERS

Module 1 : What Does My Brain Prefer?

Module 2 : Common Cognitive Blind Spots

Module 3 : Reducing Error In Everyday Decision Making

Module 4 : Everyday Power & Impact

Module 5 : How To Have Courageous & Difficult Conversations

These modules are progressive. The course starts with understanding how your brain thinks.

During the sessions we start to uncover why it can be challenging to interact with individuals.

DPI's goal is to help you learn how to remove errors from critical decision making.

During the course you will understand your power and impact in everyday interactions . Learn how to leverage that power in an effective way.

Practical solutions are provided on how to have courageous and sometimes difficult conversations .

These conversations are hard. DPI is here to support you through it.

Click HERE to enroll.

MATERIALS NEEDED :

80-90 minutes of time for each module

Workbook ( provided in course )

Quiet Space To Take The Course

WHO IS THIS COURSE FOR ?

First Time Managers

Non Profit Leaders

Business Owners

Individual Contributors

Sales Teams

Directors

Use coupon code: LAUNCHWEEK23 (25% off discount)

*Coupon code expires on September 8th at 9am EST .

** Professional Development is tax deductible expense for business owners .

Unlock Growth At Every Stage - Part 2

Tue, 08 Aug 2023 18:00:00 GMT

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In our last blog post we discovered the importance of understanding the customer purchasing journey.

As a refresher, below are the stages of the customer purchasing journey:

AWARENESS -- CONSIDERATION -- DECISION -- POST PURCHASE -- ADVOCACY

In today's highly competitive business landscape, understanding and optimizing the customer purchasing journey is crucial for sustainable growth and success. The customer purchasing journey, also known as the customer buying cycle , is the process that potential buyers go through before making a purchase.

By strategically maximizing each stage of this journey, businesses can increase customer satisfaction, enhance brand loyalty, and boost revenue. We will explore the stages of the purchasing journey and provide valuable insights on how to optimize each step.

STAGE 2: CONSIDERATION

During the consideration stage, potential customers have identified their problem and are actively researching potential solutions. To maximize this stage, businesses should provide valuable information and build trust with prospects.

Here's how:

Educational Resources : Offer in-depth guides, product demos, case studies, and comparison content that showcases how your products or services can solve their problems effectively.

Customer Reviews and Testimonials : Display genuine customer reviews and testimonials to instill confidence in your offerings. This builds trust. Positive social proof can influence potential customers positively.

Personalized Content : Implement data-driven personalization techniques to tailor content based on the interests and behavior of your audience. As we stated in the first blog, knowing your buyer needs, wants and pain points is critical.

STAGE 3: DECISION

At this critical stage, customers are ready to make a purchase decision. To maximize conversions and ensure they choose your brand, businesses should focus on providing a seamless buying experience and compelling incentives. Optimize digital capabilities to ensure customer can buy quickly. For instance, accept various payments (ex: Google/Apple Pay, Zelle, Credit Cards or Cash).

Clear Call-to-Action (CTA ): Ensure that your website and marketing materials have clear and persuasive CTAs that guide customers towards making a purchase. Inform the customer on what you want them to do next. Keep it simple and clear. Some examples of CTA are - Donate, Buy, Shop Now, Register, Enroll, Share, Tag, Visit.

Customer Support : Offer excellent customer support through various channels (live chat, phone, email) to address any last-minute queries or concerns promptly. Having a frequently asked questions page of your website is a great place to clarify and lay out the purchasing process.

Limited-time Offers and Discounts : Create a sense of urgency with limited-time offers and discounts, encouraging customers to act swiftly.

STAGE 4: POST PURCHASE

The journey doesn't end with the purchase; it extends to the post-purchase stage, which is vital for ensuring customer retention and advocacy. It costs less money to retain a customer than it does to acquire a new one.

To maximize this stage, businesses should focus on fostering long-term relationships:

Thank-You and Follow-Up Emails : Send personalized thank-you messages and follow-up emails/text to show appreciation and gather feedback.

Loyalty Programs : Implement loyalty programs that reward repeat purchases and encourage customer referrals (Ex: CVS - Extra Care Bucks).

Request Reviews and Feedback : Encourage customers to leave reviews and feedback, which can boost your online reputation and influence future buyers. Create a system that provides a link or QR code directly to your business page.

STAGE 5: ADVOCACY

In the advocacy stage, satisfied customers become brand advocates and spread positive word-of-mouth, leading to organic growth.

To maximize this stage, businesses should actively nurture and leverage brand advocates:

Engage on Social Media : Interact with your advocates on social media and show appreciation for their support.

User-Generated Content (UGC): Share UGC created by your satisfied customers, showcasing their positive experiences. I recently went to a doughnut shop and tagged the business in the photo. The business in turn posted that content on their Instagram story.

Referral Programs : Implement referral programs that incentivize brand advocates to refer new customers.

In conclusion, maximizing the customer purchasing journey is essential for business success. By understanding each stage of the journey and implementing targeted strategies, businesses can attract, engage, and retain customers effectively.

Remember, customer satisfaction and loyalty are paramount in building a strong and thriving business. So, embrace the customer purchasing journey as an opportunity to deliver exceptional experiences and watch your business soar to new heights!

Visit DPI’s website to schedule a complimentary discovery call. DPI is committed to supporting our customers achieve long-term business sustainability. DPI can recommend other solutions in maximizing growth at every stage of the customer buying journey.

Unlock Growth At Every Stage - Part 1

rutledgerice95@gmail.com (Roslyn Rice) — Mon, 17 Jul 2023 20:46:12 GMT

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Today there are multiple ways for prospective consumers to research, compare and evaluate companies. It can take numerous touchpoints with an ideal client to close the sale especially if it is a cold lead. Every business owners goal is to move an ideal client further down the sales funnel. Marketing and sales efforts should rally around maximizing impact at every step of the customer purchasing journey.

It is important to know your buyer . Every customer is not your ideal customer. Work with a professional to understand who is buying the company's products and services. Build a client profile(s) and remain curious. Capturing reviews or post purchase surveys are great tools in remaining curious. Along the journey the company wants to provide custom, relevant and personalized messaging.

This will allow a way for you to build effective communication for each segment of your target audience because you understand their needs, wants and pain points . Consider how your ideal customers behave at each stage, and what messaging and marketing channels are most effective for reaching them. Mid year planning is the perfect time for these types of activities.

Over the next 2 blogs DPI will take time to walk through the stages of the customer journey.

Below are the stages of the customer purchasing journey:

AWARENESS -- CONSIDERATION -- DECISION -- POST PURCHASE -- ADVOCACY

STAGE 1: AWARENESS

At the initial stage of the purchasing journey, customers identify a need or a problem they wish to solve. To maximize this stage, businesses must focus on creating brand awareness and ensure that their products or services are visible to the target audience.

Here are some effective strategies to achieve this:

Content Marketing :

Produce high-quality content that educates and addresses the pain points of potential customers. Blog posts, social media updates, and informative videos can significantly enhance brand visibility and attract potential buyers. When content is posted make sure to include a strong call-to-action. This will inform the customer on what to do next (ex: Share, Tag, Visit, Donate, Enroll, Shop Now, Register, etc.)

SEO (Search Engine Optimization):

Optimize your website and content to rank higher in search engine results. 81% of consumers will research a business on Google before making a purchase. It is important to have a Google Business Listing . A business listing on Google is free to business owners. This will help potential customers discover your brand when they search for relevant keywords. Focus copywriting on describing how you will solve the ideal client's problem.

Influencer Marketing :

Collaborate with influencers and thought leaders in your industry to reach a wider audience. Also partner with those that have complementary businesses (ex: massage therapist and chiropractor). Leveraging their authority, audience and credibility can positively impact brand perception.

In the next blog post DPI will discuss the four remaining stages. Visit DPI’s website to schedule a complimentary discovery call. DPI is committed to supporting our customers achieve long-term business sustainability. DPI can recommend other solutions in maximizing growth at every stage.

5 Top Factors Employees Value In 2023

rutledgerice95@gmail.com (Roslyn Rice) — Wed, 05 Jul 2023 21:58:04 GMT

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In 2023 the dynamics of the workplace are rapidly changing. Employees today seek more than just a steady paycheck; they want an engaging work environment that aligns with their values and aspirations. With access to numerous platforms that provide insights into company culture and employee experiences, professionals have become more discerning in their choices of employers.

Employees are the oxygen of a business. They will help a company create sustainable growth. An employee is a business owner's competitive advantage. There was a recent Glassdoor article discussing what employees are valuing. It can be hard for an employer to know what is in the mind of employees. This blog post will provide solutions based on this reporting.

Work-Life Balance: A Non-Negotiable Priority

In recent years, work-life balance has become an increasingly vital aspect of the modern workplace. Employees are prioritizing their overall well-being, seeking opportunities that foster a healthy integration of work and personal life. Organizations that understand the importance of this balance are implementing flexible work arrangements, offering remote work options, and promoting initiatives that encourage mental health and self-care.

In 2023, employees are gravitating towards companies that value and actively support work-life balance. At DPI we recommend that business owners model behaviors internally that show you understand this priority. For instance, schedule emails to send during office hours vs after work.

Authentic Company Culture: Pride In Work

Gone are the days when a superficial company culture statement sufficed to attract top talent. Today, employees seek an authentic culture that aligns with their personal values. Employees want to have pride in their workplace. When this happens they organically become brand ambassadors for an organization.

Employees want an inclusive and diverse environment, where their contributions are valued and respected. They want the ability to respectfully speak up without their voice being dismissed. Companies that prioritize diversity and inclusion initiatives, foster open communication, and actively listen to employee feedback are gaining a competitive advantage in attracting and retaining talented individuals in 2023.

Benefits and Wellness: Includes Fair Pay

While non-monetary factors play a significant role in employee satisfaction, competitive compensation and benefits remain crucial considerations in 2023. Employees seek fair and transparent compensation structures that align with industry standards. Additionally, comprehensive benefits packages, including healthcare, retirement plans, and flexible spending accounts, are expected by professionals who value their overall financial well-being.

Wellness programs let an employee know that you care about them as a whole individual. Consider adopting flexible work arrangements, wellness challenges to keep teams motivated, wellness programs (ex: stress management, nutrition & fitness) or mental health support. I remember working for a company that provided 16 hours annually for volunteering in my community. There are many ways to promote wellness in your company. Communicate how you are investing in your team on a consistent basis. Evaluate what is working and not working. If you are providing a benefit that no one is using, consider a new approach.

Authentic Communication

As stated, money is not the only motivator for everyone (please note: there are still people motivated by money). Employees want employers to have honest communication with them. Provide relevant updates about the general financial health of the business. Follow through on your promises to employees. Admit when you make a mistake. Provide coaching and feedback in the moment vs waiting until performance review time to bring up past discretions.

Employers should also be careful of those that are " knowledge hoarders ". This can be a real threat to any business. These employees can harbor technical information that they won't provide to others. Foster a culture of cross training.

When an employee hoards information, this can lead to manipulation especially if they are resistant to share. Find a way to document what someone knows. This will help you not be blind sighted if they decide to leave the company. Consult an attorney to see how you can legally protect the intellectual property created by employees while working.

Opportunities For Growth

Employees now consider career progression and professional development as essential aspects of job satisfaction. In 2023, individuals are eager to work for companies that invest in their growth and provide ample opportunities for upskilling and advancement. Organizations that offer mentorship programs, encourage internal mobility, and provide clear career paths are highly sought after by employees who seek to enhance their skills and expertise. DPI has numerous leadership development trainings available.

Tips For Difficult Conversations

Fri, 12 May 2023 14:48:35 GMT

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How Do I Communicate This?

This is a question DPI receives often. As a business leader, having difficult conversations is often necessary, but it is also challenging. Do not shy away from the hard conversation.

Also, do not avoid making strong data based financial decisions for the business because of personal attachments to employees on the team. The goal is to have a financially stable enterprise in the foreseeable future.

DPI is providing several tips to communicate effectively during a tough conversation. Make sure to read to the bottom of this blog. We provide a sample template for a business leader having a tough conversation about an employee's performance.

Prepare

Before having the conversation, take the time to prepare what you want to say and how you want to say it. Write out a script and stick to it. Also, think about what the other person might say or how they might react and prepare your responses accordingly.

Be Concise and Clear

Get straight to the point and be clear about the issue. Avoid using overly technical language and acronyms that the other person might not understand. Do not bring up other issues, stay focused on the incident you are discussing.

Remain Calm and Objective

It is essential to stay calm and objective during the conversation, even if the other person becomes emotional. Tempers might flare. Accusations are made. Voice tone will rise.

As a leader your tone carries weight so we advise you to remain calm. Avoid becoming defensive or confrontational and approach the conversation from a place of understanding and empathy.

Listen Actively

Allow the other person to speak and actively listen to what they have to say. The receiver of the message needs time to process the information that a business owner might have spent months preparing to say. Show that you are interested in their perspective by making strong eye contact. Try to understand their point of view.

Offer Solutions

Instead of just pointing out the problem, offer solutions and work together to find a way forward. This can help to ensure that the conversation is productive and that both parties feel heard and valued.

Follow Up

After the conversation, follow up with the other person to ensure that any agreements or solutions are being implemented. This can help to build trust and maintain a positive working relationship.

Remember that having difficult conversations is a necessary part of being a leader, and with practice, you can develop the skills and confidence to handle them effectively.

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Below you will find a sample template of one DPI's conversation scripts.

"Hi [Name], thank you for taking the time to meet with me today. I wanted to discuss something that I think might be difficult to hear. My intention is to have an honest and constructive conversation.

The issue that I'd like to address is related to your work on [Project/Task]. While I appreciate your efforts and contributions, I've noticed that there have been some mistakes and missed deadlines, which has resulted in delays and additional work for the team.

I understand that there may be reasons for these issues, and I'd like to give you the opportunity to share any concerns or challenges you may be facing.

I'm open to discussing potential solutions together, so we can find a way to move forward in a positive direction.

Ultimately, my goal is to support you in your role and ensure that our team can deliver high-quality work on time. I appreciate your willingness to have this conversation and hope we can work together to find a resolution. Do you have any questions or thoughts you'd like to share?"

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Visit DPI’s website to schedule a complimentary discovery call. DPI is committed to supporting our customers achieve long-term business sustainability. DPI can recommend different messaging options and templates to ensure your conversation is delivered with ease, firm resolve and effectiveness.

How To Run An Effective Touch Base Meeting

Wed, 26 Apr 2023 17:56:26 GMT

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As a business owner, one of the primary responsibilities is to oversee a team's performance and ensure that they are achieving their goals effectively. When the employee wins, the company wins. Teams are an enterprise competitive advantage.

However, this can be challenging when you have a large team to manage with competing priorities. This is why conducting regular one-to-one touch base meetings is crucial. These meetings enable you to connect with each team member individually, understand their progress, and offer guidance or support where necessary.

In this blog, we will discuss why it is important for managers to conduct one-to-one touch base meetings and provide strategies on how to run an effective one-to-one meeting.

Why is it important for managers to conduct one-to-one touch base meetings?

Build Trust And Rapport :

One-to-one touch base meetings provide an opportunity for managers to build trust and rapport with their team members. By showing a genuine interest in their progress, challenges, and concerns, managers can demonstrate that they care about their team's well-being and are committed to helping them succeed.

Identify Challenges And Opportunities :

One-to-one meetings also enable managers to identify challenges and opportunities that team members may be facing. By understanding these challenges, managers can provide guidance and support to help team members overcome them. Likewise, by identifying opportunities, managers can help team members take advantage of them to achieve better outcomes.

Set Expectations And Goals :

One-to-one meetings provide an opportunity for managers to set expectations and goals for their team members. By aligning goals and expectations, managers can ensure that team members are working towards the same objectives and priorities.

Offer Feedback And Recognition :

One-to-one meetings also enable managers to provide feedback and recognition to their team members. By recognizing achievements and providing constructive feedback, managers can help team members grow and develop professionally. Do not wait until the performance review to bring up all the issues. Coach in the moment. One to one sessions allow you to do that.

Strategies to run a successful one-to-one touch base meeting

Prepare An Agenda :

It is important to have a clear agenda for each one-to-one meeting. This helps to ensure that both the manager and team member stay on track and make the most of the meeting time. Take time to prepare for your meetings. Ask the same questions every week.

Some questions we use at DPI: What are some wins? What are some roadblocks? What are your priorities?

Actively Listen :

Managers should actively listen to their team members during one-to-one meetings. This means paying attention to what they are saying, asking clarifying questions, and responding appropriately.

Offer Guidance And Support :

Managers should offer guidance and support to their team members based on their needs and challenges. This can include providing resources, offering advice, or connecting team members with other resources that can help them achieve their goals.

Set Actionable Goals :

Managers should work with their team members to set actionable goals that align with their overall company objectives. This helps to ensure that team members are focused on achieving the right outcomes.

Follow Up :

It is important to follow up on action items and commitments made during the one-to-one meeting. This helps to ensure that progress is being made and that any challenges or issues are being addressed in a timely manner.

One-to-one touch base meetings are an important tool for managers to connect with their team members, understand their progress, and provide guidance and support. By following the tips outlined in this blog, managers can run successful one-to-one meetings that help to build trust, set expectations, and promote professional growth and development.

Visit DPI’s website to schedule a complimentary discovery call. DPI is committed to helping our customers achieve long-term business sustainability. We understand that building a successful business requires reflection, strategy, and accountability, and we are here to provide the resources and support necessary to make it happen.

My Idea Failed!

Thu, 13 Apr 2023 21:08:56 GMT

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You built it and they did not come.

50% of business startups will fail

75% of venture-backed startups fail

It is that nagging feeling when we know we've made a mistake. The strategy doesn't manifest the way we envisioned. Time and money evaporated. When this happens, business leaders will internalize the human error as, "I failed."

You did not fail.

This is a topic that is not discussed but it is a reality when one takes a risk. Whether you are launching a new business, product or marketing campaign failure and rejection will occur. It just means that you are human.

Here is the good news : Every failure is a powerful teacher . Every failure leaves a trail of clues that becomes a stepping stone to success. B usiness failure can be attributed to various factors, including poor management, lack of funding, ineffective marketing, intense competition, and a lack of planning or execution.

Below are strategies to reduce the risk of failure:

Conduct Thorough Market Research

Before starting a business or launching a new product/service, it is crucial to conduct a thorough market research to identify the target audience, competition, and demand for your product or service. This will help you understand your customers' needs and wants, allowing you to create a product that meets their expectations . Remember to place yourself in the perspective of your potential buyer.

Develop A Strong Business Plan

A well-written business plan can guide your business's growth and help you secure funding. It should include a description of your product or service, marketing strategy, unique value proposition, financial projections, and organizational structure. DPI can assist in creating a business plan. This is an evolving document not a one and done exercise.

Manage Finances Effectively

It is essential to keep track of your finances, including income, variable/fixed expenses, and cash flow. You should also create a budget and stick to it, avoid excessive debt, and invest in cost-saving measures. Do not mix personal and business finances.

Build A Strong Team

A company's success depends on the skills and dedication of its team members. Even is you are a solopreneur you can hire sub contractors to grow and scale your business. These strategic partners will be critical in the emerging stage of the company. Then, hire employees with the right skills and experience, and provide them with ongoing training and development opportunities.

Continuously Innovate And Adapt

Remain curious! The business environment is constantly evolving, and businesses that fail to adapt to change risk falling behind. Let go of the pre-pandemic mindset. Keep up with industry trends, embrace new technologies, and be willing to pivot your business strategy when necessary.

Focus On Customer Service

Loyal customers are the key to a successful business. Build in an after sales system to capture customer reviews. Provide excellent customer service, listen to feedback, and make improvements based on customer needs.

By following these strategies, businesses can reduce the risk of failure and increase their chances of long-term success. However, it is important to note that every business is unique, and there is no one-size-fits-all solution. It is essential to continually assess your business's strengths and weaknesses and make adjustments accordingly.

Employee Retention Solutions

Mon, 27 Mar 2023 16:48:15 GMT

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U.S. Employee Turnover Rate = 20%

This is a sobering statistic.

In DPI's last blog we discussed some of the common reasons that employees are leaving companies. But did you know, 45% of those employees are on the job for one year or less. It is crucial to have a people strategy in place to retain those employees you've worked so hard to attract.

Below are 5 Employee Retention Solutions:

Career Development Opportunities

Employees want to feel that they are growing and advancing in their careers. They want to know that their employer is investing in that growth. Employers can offer training, development programs, and opportunities for career advancement to help employees grow in their roles. DPI utilizes an interactive and engaging skills training method to increase training efficacy.

Employee Recognition

Employees want to feel valued and appreciated for their contributions. Employers can implement recognition programs, such as employee of the month awards or public acknowledgment of outstanding work, to show their appreciation. It is important to understand what matters to each employee. Not all employees want public recognition and might not have money as their only motivator.

Positive Company Culture

A positive company culture can help employees feel connected to their organization and peers. Employers can promote a positive culture through team-building activities, social events, and open communication channels. Employees want to know there is a solid business plan in place.

Adopting flexible work schedules and adaptive policies (ex: remote work, condensed schedule) improves company culture. Employee wellness programs and access to resources show that employers support an employee's mental and physical well being.

Employee Engagement

Engaged employees are more likely to stay with their employers. Employers can promote employee engagement by soliciting feedback, encouraging open communication, and involving employees in decision-making processes. Listen to the feedback from your employees. They are often closest to the end user of companies products.

Competitive Compensation/Benefits

One of the main reasons employees leave their jobs is due to inadequate compensation or benefits. Providing competitive and equitable pay and benefits can help retain employees.

DPI can support with tools and resources to mitigate the constant turnover of the team. By investing in employees with leadership training and team building activities, companies can reduce turnover, increase employee satisfaction, and improve their bottom line.

Visit DPI’s website to schedule a complimentary discovery call.

High Cost Of Employee Turnover

Thu, 02 Mar 2023 22:34:27 GMT

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Most people understand the frustration of losing an employee

Employee turnover is a common challenge that many companies face. While it's natural for employees to leave an organization for various reasons, it can be costly for companies. In this blog, we will discuss the cost of turnover for companies in terms of quantitative and also subjective costs.

Quantitative costs are the most apparent costs associated with turnover, which can be easily measured and quantified.

These costs include the following:

1. Recruitment costs:

When an employee leaves, the company needs to replace them, and this process can be costly. The cost of advertising the job opening, the time spent reviewing resumes, and conducting interviews can quickly add up.

2. Onboarding costs:

Once a new employee is hired, they need to be onboarded, which includes training and orientation. This process can be time-consuming and costly, especially if the new employee requires extensive technical training.

3. Productivity costs:

When an employee leaves, there is a temporary loss of productivity. The remaining employees may need to pick up the slack until the position is filled, which can lead to decreased productivity and increased workload. This can also have a negative impact on the customer service experience as a hiring team waits to fill the position.

4. Lost revenue:

The loss of an employee can lead to lost revenue if they were a high-performing employee who contributed significantly to the company's success.

Subjective costs are less tangible costs associated with turnover, which can be difficult to measure. Yet they are still important to remember.

These costs include the following:

1. Morale :

When an employee leaves, it can impact the morale of the remaining employees. They may feel demotivated, disengaged, and less committed to the company.

2. Cultural impact:

Losing an employee can also impact the company culture. If the employee was a good cultural fit, their departure can affect team dynamics and disrupt the company's culture.

3. Knowledge loss:

When an employee leaves, they take with them their knowledge, skills, and expertise. This loss can be challenging to replace, especially if the employee had a unique skill set or experience.

Employee turnover can be costly for companies in terms of both quantitative and subjective costs. To reduce turnover and mitigate these costs, companies need to create a positive work environment, provide opportunities for growth, development and offer competitive compensation and benefits packages.

Visit DPI’s website to schedule a complimentary discovery call.

How To Have Sensitivity In Crisis

Mon, 30 Jan 2023 21:33:54 GMT

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The recent release of the Tyre Nichols video has gripped America. Tyre was a 29-year old black man that was brutally beaten by Memphis police officers on the evening of January 7th, 2023. In just a few short weeks there were multiple mass shootings in California that deeply impacted America. One shooting occurred in a Monterey Park Dance Studio during the start of the Lunar New Year when many wanted to openly celebrate for the first time in 3 years due to COVID restrictions.

America has also experienced an uptick in antisemitic activity . It is important to recognize as a business leader that those we interact with are not immune to what is happening in the global world. Suppliers, customers/clients, and individual team members are having these discussions in chat rooms, group text messages, on social media and around the water cooler.

Be prepared and ready to offer assistance (if needed).

Below are a few ways to be sensitive and steady during moments of crisis. Work and life are richly integrated. It can be challenging for employees and you to compartmentalize all the negative news headlines taking place in our world.

CREATE A SAFE SPACE

Do not ignore what is happening on the news. There is balance needed since a daily digest of toxic news can negatively impact our mental health. Managers who are normally closest to the employees should ask if there is anything needed to support them after a news headlines directly or indirectly impacts them. Ask during 1:1 touchpoints how the individual is doing. Ask if they are ok?

This one simple step acknowledges that you see them and care. How they want to handle or not handle cultural events should be their decision. It is important not to bombard communities of color with questions to explain the events that play out in the news. This can lead to extreme burden, exhaustion and frustration.

LEAD WITH EMPATHY

If an employee loses a loved one, it is hard to know what to say. There are no words to bring back their loved one. As a business leader, identify with the type of emotions they might be feeling.

Be sensitive to ask about what they want to share or not share.

Respect their privacy. For example, after hearing disturbing news it is not appropriate to ask, "what happened". Asking for details when they are still processing a loss is not being respectful of their privacy even when we have the best intentions. Pay attention to the cues they are providing.

Being able to feel their emotions on a human level goes a long way in displaying and leading with empathy. Most importantly, provide time and space for your employees to process their loss. Let others know when you are hurting. This is leading with empathy.

ACTIVE LISTENING

There is a difference between active and passive listening. You can read more HERE . If an employee is willing to open up and share, that shows that trust exists in that relationship. Supervisors, leaders and managers should listen intently on what is being shared.

Focus completely on the employee when they are speaking. Make eye contact versus checking email or cell phone notifications. Prepare thoughtful responses. Ask engaging and clarifying questions to show your interest and show that you fully understand. Withhold judgment in your 1:1 touch base with your employee. Please understand, it is not necessary for you to try and solve “societal” systemic problems.

GRIEF SUPPORT

In some cases providing on site grief support might be an avenue to explore. Leave it to the professionals especially if a tragic event occurred on the worksite or company headquarters.

TAKE CARE OF YOURSELF

As a business owner you also are not immune to negative news cycles. Create a safe space to communicate your authentic feelings. Allow the pain and discomfort of these situations to wash over you. Do not ignore how you feel. Being a leader can be isolating.

Speak with a therapist, mentor or pastoral counsel that you trust. Draw upon your own emotional toolbox to remain calm and steady in the midst of crisis.

Journaling, taking a walk, praying, meditating or visiting with a friend are a few ways to start the healing process. Keeping a gratitude journal can shift someone from focusing on the negative to ruminating on the positive aspects of life.

There are no easy answers.

We are living in a broken world. Each employee and leader will react differently depending on their lived experience. These are just a few ways to support and be sensitive in times of personal crisis. Companies today must collaborate, remain creative and innovative not just in product development but also when creating the employee experience. If you need further recommendations please schedule a complimentary discovery call with DPI .

CLARIFYING COMPANY OBJECTIVES + Example

Tue, 10 Jan 2023 19:00:00 GMT

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What is the best way to define a company objective?

How often should objectives be created?

What’s the difference between an objective and a goal?

At the beginning of the year, many business owners experience a new fiscal year starting. A fresh start requires a new plan of attack based upon the historical data from the previous fiscal year. As you are in the midst of compiling tax information for your accountant, take a moment to pause, analyze and forecast a new vision for 2023.

Objectives, goals, strategies and measurements are all critical to a business.

Let’s first define each of them.

OBJECTIVES :

Defining an overarching breakthrough vision. It is clear, succinct, and linked to the company mission. In the midst of volatility in the marketplace a well written objective will become a company’s northstar. Limit to 3-5 annual objectives.

STRATEGIES :

The choices and actions you plan to make to achieve the defined objective. Where do you plan to focus your resources (time, money, people, etc.)? A well written strategy for each objective will clarify where to deploy a company’s limited resources.

GOALS :

Stepping stones to achieving the higher level objective. They should be S.M.A.R.T . That means specific, measurable, achievable, relevant, time bound and aligned with an objective. Goals should not be generic (ex: grow sales in 1st quarter).

MEASURES :

Numerical benchmarks to track progress. KPIs (key performance indicators) are used as checkpoints to determine if strategies are performing. As a business owner, determine the K.P.I’s that are needed for your business.

As an example an insurance agent will track policy retention, renewals and/or dollar amount of premiums. A hair stylist will track the number of bookings and/or products sold. K.P.I. 's will vary by industry.

Measures are the mile markers that let business owners know they are on track to achieve their outlined objectives.

Which one are you struggling to create for your business?

Are you finding it hard to elevate from the day to day operations?

Do you create time weekly for "big" thinking?

What plan have you mapped out for 2023?

As an owner starts creating the objectives for 2023 solicit feedback from leaders within your organization. If you are a solopreneur, book a session with DPI or utilize SBA resources (SCORE, Women Business Centers, Small Business Development Centers, etc.) to gain an expert opinion.

The first step of building any strategic plan is reflecting on past performance. Gain clarity on where you've been in the past year. Utilize metrics and historical information to understand patterns within your business model. Reflect on customer reviews to see the consistency in their responses.

Employee feedback surveys are also effective in understanding gaps in skills for a team. All of this type of information becomes a springboard to the next chapter in the company’s history.

PUTTING IT ALL TOGETHER EXAMPLE :

Let's imagine we own a pet grooming company called Malik Groomers. The owner has been in business for three years. There are multiple types of clients.

The company vision is to be the local pet grooming, boarding, nutrition, and pet well-being establishment where customers always want to return and bring their pets.

However, they noticed during a S.W.O.T. (Strength, Weakness, Opportunity, Threat) analysis that the majority of their customers are over 40 years old. Local demographics show that most new pet owners are between the ages of 18-25 years of age. At the start of the year, Malik Groomers decided to make a change to capture the younger segment.

Defined Objective :

Grow the number of customers in the 18-25 age group

Strategy :

Identify the key needs and pains of the puppy pet segment in the geographical area.

Analyze what options 18-25 year old pet owners are using. Identify keywords that have a high search volume on social media.

Create a content library to be used in social media and have dedicated keywords to optimize for

Goal :

Create 12 online & store grooming classes (3 per quarter) by the end of 2023 so that young customers learn about Malik’s Groomers puppy pet grooming and nutrition services.

Measurements :

Analyze monthly keyword search volume, track ad budget spent, review video views/view time, organic search volume, sales conversions

This example showcases one objective for this pet grooming business. Every strategy, goal and measurement mapped back to the mission and vision of the company.

If you need assistance, please schedule a complimentary discovery call with DPI . It takes time to develop a strategic plan but it is worth it.

Happy New Year!

CAREGIVER FRIENDLY WORKPLACE POLICIES

Tue, 04 Oct 2022 19:52:21 GMT

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1 in 6 Americans Balance Work & Caregiving

53 Million Americans Are Currently Caring For An Adult

80% Of Them Admit It Impacts Productivity At Work

6 out of 10 Caregivers Are Women

* Statistics from AARP

The Facts:

There is a caregiving crisis in the U.S. For the purposes of this blog, if anyone is providing unpaid care for an adult they are part of these staggering statistics.

Caring for an adult can come through sickness or disability. The cost of caregiving comes on top of all other responsibilities in someone’s life. Many working caregivers report health problems, depression, lost time and lower productivity at work.

As business owners we may or may not know who on our team is currently caring for an adult. Because of shame and fear many consider this their " secret second job ". It is an extra burden employees carry. In fact, many caregivers say that their own health suffers because of the time spent serving as a caregiver. This blog is to assist employers in building simple caregiving strategies versus responding to a crisis situation.

On average, 23.7 hours/week are spent on caregiving tasks. Caregiving tasks include - driving loved ones to appointments, shopping, housekeeping, administering medicine, preparing meals, running errands, etc. Caregivers also face financial challenges.

The average caregiver spends over $7,000.00/year in out of pocket expenses. Each caregiver has a unique journey. Because of this there is not a one size fit all solution or policy.

Smaller businesses are hit hard from this crisis because of fewer staff, overlapping job responsibilities, lack of a HR department and in general fewer resources than larger corporations.

The Good News:

Caregivers provide incredible value in the workplace .

They are driven, embrace empathy, know how to negotiate, and they are organized. All of these are transferable skills needed in most work environments.

AARP is providing business owners practical ways to incorporate caregiving friendly policies at work.

The benefits of creating an inclusive culture for caregivers in your workplace are:

Improved Retention & Recruitment (Be More Competitive)
Increased Employee Productivity
Improved Organizational Stability
Increased Employee Morale

There are a few simple solutions to foster a caregiver friendly workplace. Your organization can become more competitive in retaining but also recruiting employees. Design workplace policies that keep caregivers in mind. It can be costly & disruptive to replace high performing team members.

Below are Caregiver Friendly Workplace Solutions:

Educate Managers On How To Be Supportive Of Caregivers

Consider Flex, Compressed or Adaptive Work Schedules

Approve Leave Of Absence Or Sabbatical

Paid Family Leave

Plan Educational Events

Reevaluate Benefits

Cross Training

Counseling & Support Services

As always, challenge every assumption you make as a business owner. Although this may not impact you directly, lean in with empathy. Listen and learn about your employees caregiving journey (if they are willing to share). Remember, not every employee has disclosed this “secret second job”. If you are a larger business caregivers could be covered under the Family And Medical Leave Act. Learn more HERE .

Education can help destigmatize the shame and vulnerability many of these employees feel. Highlight EAP (Employer Assistance Programs) or consider investing in one as a long term strategy.

Become an advocate and safe haven for the caregivers on your team and in your community. Constantly reassess your policies as life happens fast. For more on this topic please book a complimentary consultation with DPI .

Make The Most Of It - 100 Days Left In 2022

Thu, 22 Sep 2022 15:00:00 GMT

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2023 is LOADING...

It is official.

There are 100 days left in 2022.

Do you remember all of the resolutions made at the beginning of the year?

As a leader, reflect on all that you've accomplished. Business owners are willing to admit the goals that still need to be completed.

One of the hardest questions I ask business owners is, " what have you already accomplished "? Many of them will struggle to answer this simple question.

We are engrained to gaze at the unfinished tasks versus rewarding ourselves for the finished goals. Gazing deeply into what isn't completed can weigh heavily on us emotionally.

Create mental space.

Not all goals are achieved (yet).

Accept that truth and move on.

Do not neglect the ability to give yourself credit for the goals you set and achieved this year. Yes, there is more to do.

T here will always be more to do.

Do not let that stop you from relishing in the wins for 2022.

What are some ways to finish the year strong?

Set a goal to finish one unfinished resolution for 2022. Come on, pick one and go for it!
Change your mindset. Yes, the year is almost over but there are still plenty of days left to be productive.
Declutter! Start creating space in your office/home/car to bring in a new year. Declutter closets, cabinets, vehicles or office desks as we move into the back half of the year.
Connect with another business owner. Refresh your daily rhythm by connecting with another business owner. Connecting with friends brings a new energy into our day.

Although there are 100 days left, there is still time to:

Lose weight
Be punctual
Write an e-book/blog
Create 2023 budget
Eat lunch outside
Get your annual physical
Create a spending plan
Receive a vision check (stop squinting)
Pay down debt
Read a book
VOTE - Tuesday, Nov. 8th
Hire a housekeeper
Launch new product/service
Complete holiday ordering
Delegate tasks
Complete new exercise routine
Declutter clutter
Start meal planning
Take a vacation
Start journaling
Practice empathy
Hire a new seasonal employee
Take evening walks
Put money in savings
Order holiday pajamas (ok, maybe that just on my list)
Remind yourself - You Are Enough

There is still plenty of time to finish 2022 strong.

Visit DPI website for more business owner resources.

CHALLENGE YOUR ASSUMPTIONS

Thu, 08 Sep 2022 17:00:00 GMT

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Is your mindset costing you money?

Are you paralyzed by fear?

Are you aware of how consumer behavior has evolved?

Is the company relying solely on attitudes of the past?

Being stuck can lead to lost revenue. Owners can be lulled into an old mindset because it takes effort to learn a new skill. Complacency is also a place of comfort. Comfort puts people on autopilot. Choosing not to invest in new technology, employee training or updated systems can lead to lost revenue. Being stuck will contribute to less efficiency in an evolving marketplace.

When was the last time successful behaviors & competencies were defined for the team?

Leveraging a diverse mindset is not just about people and teams. Leaders must widen their perspectives to see how the “cheese is moving”. Years ago I read the popular book, “ Who Moved My Cheese ? This book is authored by Spencer Johnson, M.D. The characters in the book faced unexpected change. One of the fictional characters deals with it successfully the other does not. As organizations evolve, it leads to new places. Dynamic change requires leaders to challenge their assumptions.

Real Time Example :

I was speaking with a business owner that just finished a sales proposal conversation with a prospective client. This leader quickly made an assumption that the prospect on the other end of the phone would not be able to afford the company services. Because of this, the owner mentally shifts focus. This assumption (prospect can’t afford my services) led the conversation down a completely different path. The mindset of scarcity took over.

No one can see or observe the mental shift happening on the other end of the phone. This scarcity mindset became an intruder in the owner’s mind. The conversation finishes. In spite of hesitation the closing sales pitch is made. The prospective client accepts the offer. The assumption made by the owner at the beginning of the call was wrong.

Not being willing to challenge assumptions can lead companies to lose revenue.

What if the business owner decided not to accept the call assuming it would be a waste of time?

Reflect on your sales process :

What are the assumptions you make when pitching a proposal to a client?

What assumptions do you make when a prospective client walks in your store?

What assumptions do you make when you are in a networking group?

The same old routines do not always work. The world keeps changing. Pay close attention to financial metrics. Leaders can be slow to adapt to change when they dismiss the need to consistently analyze their sales performance & key performance indicators.

Consistently analyzing changes in sales, services, marketing ROI, expenses, or customer desires can signal when larger changes are on the horizon.

From a people perspective, conduct an internal audit on hiring, promotion and retention data. Position yourself to notice small changes early. Keep expenses tight to remain nimble in a volatile marketplace.

Has my workplace culture shifted as my company has grown ?

Owners can spend money on recruiting and sourcing talent but what type of workplace culture are the new hires entering? If there is not a cultural awareness then the hiring boost can lead to future turnover because of the negative impact of a toxic workplace culture. This is costly and disruptive.

A Few Questions To Ask :

How is the company assessing employee performance?

Are there quantitative and qualitative objective performance benchmarks?

Are there clearly defined competencies & examples of successful behaviors? OR

Is the company leaning more to subjective performance assessments?

** When performance reviews become subjective, a company opens themselves up to biased evaluations .

Handwriting On The Wall

**Adapted From The Book: Who Moved My Cheese ?

Change Happens

Anticipate Change

Monitor Change

Adapt To Change Quickly

Remain Nimble

Change

Enjoy The Change

Be aware: Just when you figure out the changing evolving landscape guess what, it will change again. Consistently challenging old assumptions allows leaders to see a situation with fresh eyes. Keep an agile mindset.

Let go of old mindsets and give space for the new. The pandemic accelerated change now embrace it. Because in business change is the only constant.

Keep asking questions.

Remain curious.

Stop trying to maintain the status quo.

If you find a leader replying, “we’ve always done it this way” it is time to challenge that assumption.

Schedule a discovery call with DPI LLC .

Social Media Strategy

Wed, 07 Sep 2022 17:30:00 GMT

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Have you created social media goals?

Are you intimidated by the idea of managing it?

Social media is critical to achieving many business objectives within an organization. It can be overwhelming and intimidating to navigate all the different platforms that are available to companies. Posting alone is not going to convert the sale. Effective social media management can allow a company to build awareness, boost visibility, provide expert advice and build a loyal fan base. The decision to use social media to promote goods or services is one part of the business total marketing strategy.

Step 1 - Craft A Social Media Strategy

Create social media goals that are relevant to the business (marketing) objectives of the company. It’s imperative to build a social media strategy before sharing posts. Setting goals should not be an afterthought. Clearly define what you want to achieve. Through social media, companies can position themselves as the solution to potential clients' problems. Before you start, it's important to know the niche customer you are targeting. You can waste valuable resources posting on one platform like LinkedIn when the majority of your target customers are using Instagram.

Here are a few questions to consider:

Who is the niche client for the company?

What is the measure of success?

What is the organization wanting to accomplish?

What business objective does it tie back to?

What platform is most effective to reach the target audience?

What content should be posted? How often should you post?

What problem do we solve?

DPI is available to help small business owners craft an effective social media strategy. A company can measure success through social media analytics. In real time business owners can see the likes, views, clicks, comments, shares and reach on their social media platforms. It is important to TEST your strategy. Setting business objectives is not one and done. It is a fluid process that ebbs and flows with the needs of the business. There will be many iterations to your strategy. Business objectives and goals provide clarity on the direction in which you are progressing.There are robust amounts of information on this topic. It can overload and confuse your options. DPI has a team of professionals to assist you.

With a strong strategy you can build your audience and increase the company visibility. Brainstorm specific goals with your team that can be measured for social media. A company can't determine the return on investment (ROI) if the goal is generic.

GENERIC GOAL : DPI will get new Facebook followers

SPECIFIC GOAL : DPI will grow to 5000 Facebook followers by end of 2nd quarter.

The second goal was specific, relevant and finished with a deadline. It will align with the business objective to grow brand awareness. This is a typical objective for startups and businesses within their first 3 years of operation. The goal will be measured through the analytics on the company's Facebook Business Page.

Step 2 - Choose A Platform

If you are new to social media, learn which option is best for you. Again, it depends on your target audience. For example, if you want to appeal to 40+ year old clients, Facebook might be the best option. Facebook has 2.3 billion users and holds 67% of the social media market share. On average, each Facebook user is on the platform 40+ minutes a day.

If you are appealing to a younger audience Tik Tok, SnapChat or Instagram are probably better options. Understanding the target audience is a necessary first step. Each social media platform has its own unique culture and core audience.

If you are a solopreneur, consider posting on one platform at first. It is more effective to learn the ins and outs of one platform. Stretching yourself too thin or posting identical content on all platforms can lead to a disingenuous image for your brand. Your organization will need ample time to manage the process, test your ideas and build a community of loyal fans. The end goal is to have those loyal fans continue to make repeat purchases on your original spaces (ex: website, marketplace, storefront, etc).

DPI is here to serve. Our professional team can narrow your focus, research your target audience and craft an annual social media strategy to align with the organization business objectives. Remember to first ask yourself, what do you want to achieve? Don’t miss the opportunity to also monetize your efforts on social media. We are here to help. Schedule an appointment today on our website .

DPI's Business Strategy Organizational Capabilities

Wed, 31 Aug 2022 17:30:00 GMT

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DPI Business Strategy Organizational Capabilities

Has your organization's sales plateaued?

Are you wondering what is next?

Are you launching a new product or service?

Have you crafted a personal branding statement?

Do you have a unique value proposition statement?

Are you struggling to retain customers?

Are you wanting to invest in leadership development training for your team?

Do you know the operational & organizational capabilities of your org?

What are the actions needed to expand or scale?

Are you ready to handle a difficult touch base with your employee so it won’t lead to litigation?

DPI supports businesses in mitigating loss and creating calm in the midst of volatility.

DPI equips leaders, like you, to thrive and win.

DPI guides leaders in maximizing white space opportunities in the marketplace to increase revenue.

DPI directs leaders on how to close the gaps from current capacity to an owner’s desired outcome.

DPI assists leaders in crafting strong stories and clarifying their vision so they can establish their voice in the marketplace.

DPI’s consulting team spent years in large corporations where leadership was isolated in making decisions.

Business decisions are not easy to make. Multiple perspectives are needed to make a stronger and more robust decision.

DPI provides clarity and strategic roadmaps to increase revenue, retain employees or craft stronger marketing content.

How To Work With DPI :

Schedule A Complimentary Consultation
Company Assessment Performed
Customized Proposal Presented
1:1 Consulting & Expert Recommendations
Innovative Tools & Resources Provided

The DPI consulting process is a non judgmental environment. They are brainstorming sessions for BIG thinking. DPI values client confidentiality to protect each owner’s proprietary information.

DPI will move leaders from awareness to action and implementation.

Here’s how we do it :

Interactive Leadership Training
1:1 Consulting
Quarterly Accountability Review
Goal Setting
Social Media Management
Workshops
Retreats

If you are interested in any of DPI’s business strategy services, please schedule a complimentary consultation at DPI2.com .

DPI's Diversity Equity Inclusion Belonging Capabilities

Thu, 04 Aug 2022 17:19:54 GMT

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DPI'S DIVERSITY EQUITY INCLUSION BELONGING

ORGANIZATIONAL CAPABILITIES

Are you fatigued from discussing diversity?

Are you experiencing employee turnover?

Do you have a diverse group of hiring/recruiting managers?

Did someone on your team get called out by a client for making an insensitive comment?

Have you posted a diversity and inclusion statement?

Do you have a defined approach to DEIB?

Are there skeletons in the closet of your workforce culture?

Is the company's DEIB efforts spearheaded solely with the HR department?

How would you describe your workplace culture?

Are you a leader of self, leader of others or leader of leaders?

Has your organization posted a diversity statement that isn’t backed up by actual change?

During exit interviews, are employees leaving because of poor management?

DPI eliminates the feeling of being excluded in the workplace.

DPI supports companies in fostering cultural awareness within teams to reduce turnover . Each new candidate hired can take an average of six to eight months before full productivity. One third of employees are leaving after 6 months.

Employee turnover is costly and disruptive .

Direct turnover costs can equal up to 50% of an employee’s salary. For example, an employee making $50,000/year can have turnover costs up to $25,000. Indirect costs include lower morale, gossip, lost of engagement & productivity.

Examples of direct turnover costs :

Unemployment
COBRA
Productivity
Cost of Rehiring
Severance

DPI equips leaders in fostering safe and inclusive spaces. A culture built on trust allows a company to leverage the power of human connection. Those types of organizations have higher employee engagement, less turnover, higher customer service scores/reviews, enhanced creativity, innovation and increased team morale.

DPI wants to fuel sustainable growth within companies. The market is volatile. Leaders must be nimble and ready to adapt to change. Human capital are company's competitive advantage.

How To Work With DPI :

Schedule A Complimentary Consultation
DEIB Assessment
Customized Proposal
Expert Recommendations
Innovative Tools & Resources Provided

The DPI consulting process is non judgmental . DPI provides a safe space for executive leaders to be vulnerable with their diversity and inclusion questions.

Are you ready to move from the awareness of needing to set DEIB goals to action and implementation?

Here’s how we do it :

Interactive Training
1:1 Executive Consulting
DEIB Goal Setting
Conference Workshops
Retreats
Team Building
Diversity Assessment

If you are interested in any of DPI’s diversity and inclusion services, please schedule a complimentary consultation at DPI2.com .

SPEAK UP: 4 Ways To Combat Biases & Stereotypes

Tue, 14 Jun 2022 20:31:04 GMT

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Someone makes a statement that causes your skin to crawl.

You are speechless and angry.

What do you do? As a leader, ask yourself some questions.

Do I remain silent or engage the comment further?

What is the context of this moment?

Was the person just joking?

Will there be retaliation or loss of sales if I speak up?

Each of us is unique. As leaders in our business, our words matter.

Words are tools.

Words can tear down but they can also motivate, encourage and uplift others.

Everyday casual stereotypical statements, if not addressed, can foster a culture of discrimination and isolation.

Below are 4 strategies to disarm biased statements in your workplace.

TAKE A BREATH

It’s important to take a moment to pause and take a breath.

This will give time to ascertain the risk of speaking up.

You also give yourself time to compose a thoughtful and calm response.

INTERRUPT IT

Disrupt bias.

Disarm it every time. Consider using this statement, " I do not find that funny ."

" That offends me ".

" I do not agree with your statement ".

" Ouch. "

Practice what you will say before an incident happens. That preparation provides confidence in the moment.

The more frequent biased, prejudice and stereotypes are disrupted it will not have space to grow.

Be consistent in speaking up.

We all have blindspots in our thinking that need to be interrupted .

ASK QUESTIONS

“ Why did you say/think that ?”

“ What do you mean by that ?”

"What point are you trying to make by saying that ?”

Be gentle and clear, tone and temperament matters.

Let us imagine that someone in your store location says, “These teenagers are so lazy.”

Your calm response can be, "Ouch, what do you mean"?

People can often make assumptions based on their own personal experience.

For instance, "I don’t need to approach her, she looks safe to me".

Your response can be, "tell me more or tell me what you mean by that"?

Asking the right exploratory question can provide more context and cultural clues on how to proceed.

Stay away from aggressive questioning that can escalate a situation.

As you walk into your workplace and hear a stereotypical statement - be firm, confident & know that you are doing the right thing by interrupting it.

EDUCATE

Be willing to learn about another person’s culture.

Learn and/or explain why a term or phrase is offensive.

Sit in the seat of another person’s perspective.

The burden is on you to self educate vs asking numerous questions of someone who is marginalized. That can be exhausting.

Be willing to Learn. Unlearn. Relearn

I recently watched the ABC show, “A Soul Of Nation” during May, AAPI (Asian American & Pacific Islander) heritage month. I learned about their diverse and rich cultures. AAPI communities represent over 50 ethnic groups speaking 100 different languages. It all started with me being willing to learn.

In certain instances it is important to let the person know why a statement is offensive. Ignorance or lack of diverse cultural context could be at play.

Please note - it is not your job, as a leader, to educate everyone else about bias.

Leaders should start by recognizing their own biases and stereotypes of other groups of people.

As a business owner, your sphere of influence & our world, you communicate from a position of authority.

Your words carry more weight.

Your words carry influence.

Your SILENCE carries influence.

Casual and not so casual bias can thrive in our work spaces if we take the silent approach.

Changing values to promote respect does not happen overnight.

The change you want to see in the world will start with you.

Model the behavior you want your teams to display.

Set the tone and speak up.

DPI encourages you to speak up to disarm hate in your social, personal and professional settings.

When you speak up it empowers a different type of behavior.

DPI provides a comprehensive “ Belonging Matters ” curriculum and training to help mitigate discrimination in the workforce. You can view the 30 second " Belonging Matters " trailer video HERE .

Visit DPI's website to book a complimentary conversation.

" In the end, we will remember not the words of our enemies, but the silence of our friends ."

~Martin Luther King Jr.

This is a subtitle for your new post

Someone makes a statement that causes your skin to crawl.

You are speechless and angry.

What do you do? As a leader, ask yourself some questions.

Do I remain silent or engage the comment further?

What is the context of this moment?

Was the person just joking?

Will there be retaliation or loss of sales if I speak up?

Each of us is unique. As leaders in our business, our words matter.

Words are tools.

Words can tear down but they can also motivate, encourage and uplift others.

Everyday casual stereotypical statements, if not addressed, can foster a culture of discrimination and isolation.

Below are 4 strategies to disarm biased statements in your workplace.

TAKE A BREATH

It’s important to take a moment to pause and take a breath.

This will give time to ascertain the risk of speaking up.

You also give yourself time to compose a thoughtful and calm response.

INTERRUPT IT

Disrupt bias.

Disarm it every time. Consider using this statement, " I do not find that funny ."

" That offends me ".

" I do not agree with your statement ".

" Ouch. "

Practice what you will say before an incident happens. That preparation provides confidence in the moment.

The more frequent biased, prejudice and stereotypes are disrupted it will not have space to grow.

Be consistent in speaking up.

We all have blindspots in our thinking that need to be interrupted .

ASK QUESTIONS

“ Why did you say/think that ?”

“ What do you mean by that ?”

"What point are you trying to make by saying that ?”

Be gentle and clear, tone and temperament matters.

Let us imagine that someone in your store location says, “These teenagers are so lazy.”

Your calm response can be, "Ouch, what do you mean"?

People can often make assumptions based on their own personal experience.

For instance, "I don’t need to approach her, she looks safe to me".

Your response can be, "tell me more or tell me what you mean by that"?

Asking the right exploratory question can provide more context and cultural clues on how to proceed.

Stay away from aggressive questioning that can escalate a situation.

As you walk into your workplace and hear a stereotypical statement - be firm, confident & know that you are doing the right thing by interrupting it.

EDUCATE

Be willing to learn about another person’s culture.

Learn and/or explain why a term or phrase is offensive.

Sit in the seat of another person’s perspective.

The burden is on you to self educate vs asking numerous questions of someone who is marginalized. That can be exhausting.

Be willing to Learn. Unlearn. Relearn

In certain instances it is important to let the person know why a statement is offensive. Ignorance or lack of diverse cultural context could be at play.

Please note - it is not your job, as a leader, to educate everyone else about bias.

Leaders should start by recognizing their own biases and stereotypes of other groups of people.

As a business owner, your sphere of influence & our world, you communicate from a position of authority.

Your words carry more weight.

Your words carry influence.

Your SILENCE carries influence.

Casual and not so casual bias can thrive in our work spaces if we take the silent approach.

Changing values to promote respect does not happen overnight.

The change you want to see in the world will start with you.

Model the behavior you want your teams to display.

Set the tone and speak up.

DPI encourages you to speak up to disarm hate in your social, personal and professional settings.

When you speak up it empowers a different type of behavior.

Visit DPI's website to book a complimentary conversation.

" In the end, we will remember not the words of our enemies, but the silence of our friends ."

~Martin Luther King Jr.

Who Are You Overlooking | Talent Retention Strategies

Thu, 26 May 2022 17:18:39 GMT

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Have you ever felt the fright of losing something?

Maybe it was a pair of keys or your cell phone.

It can be frustrating to have the solution to a complex problem right in front of you and overlook it.

This is what can happen when leaders overlook those that are talented because they are labeled the “wrong culture fit”.

Successful leaders build, motivate & engage their workforce.

Post pandemic, business models lean toward doing more with less. The same workload, the same performance expectation, and same commitment to clients with less people on the team. That means everyone's role and job is important and indispensable.

Diverse groups of people are able to solve challenging problems. Diversity of thought provides different points of view. The complexity facing organizations in 2022 requires innovative solutions, agility and speed that is driven by leveraging inclusive teams.

It will take intentional effort to engage the post pandemic workforce.

A team composed of onsite and remote workers must find synergy around a common purpose. With leaders working onsite and direct reports working remote out of sight should not mean out of mind for managers.

A recent CivicScience survey shows that 40% of U.S. adults now say they would be willing to take a pay cut to work remotely from anywhere they choose. Turnover of an employee starts long before someone resigns. Before someone leaves a company their productivity, on average, drops 50% six months prior to their departure. Not only that, turnover can be contagious crippling an organization.

Below are 5 talent retention strategies:

Lead With Empathy

Leading with vulnerability is difficult.

In 2022, leaders are empowered to put down hard exteriors and connect with people in a new way. Teams have navigated incredibly challenging personal and professional experiences during the pandemic.

Seek to understand what motivates the different contributors on your team.

For instance, some employees are motivated by compiling raw data versus analysis or presentation of that data. Becoming aware of the different motivations will unleash trust & productivity within the team. Managing a hybrid team requires not using a one size fits all model in engaging with direct reports. Spend time understanding their point of view.

Make the entire team the priority. Focusing only on those that are in the office or most seen by management can prohibit a culture of inclusion.

During meetings, look for nonverbal cues of those that often are present yet remain muted at the table or on Zoom. Ask questions before making a wrong assumption.

Remain curious to understand first.

Add empathy to your leadership toolbox.

DPI has an interactive workshop for leaders entitled, “Lead With Empathy”.

Visit our website to schedule a discovery call.

No Superstars Here

Everyone matters.

Everyone is a part of the whole.

Now is the time to learn from others in different cross functional roles throughout the organization. Create an environment that sparks creativity in a fresh new way. Build in time for virtual call breaks and provide company policies for flexible work schedules ( where applicable ). Recognize the signals of someone considering leaving (ex: disengaged, withdrawal, lack willingness to volunteer for project).

Leverage Different Points Of View

Working on a team of homogenous decision makers leaves critical pieces out of the puzzle.

Instead of cascading top down policies and rules, use surveys to gather feedback before a policy is changed or added.

If not, communication can break down within an organization causing inefficiency and lost revenue.

Harness Relationship Management

Conflict happens on teams.

Perspectives around circumstances will differ. Two people can attend the same meeting and have completely different assessment on how it progressed.

Don’t run away from the tension that naturally evolves when ideas bump up against each other.

Leverage it to arrive at a richer and robust solution.

Trust Them

Many organizations have endured furloughs, terminations and are now rapidly working to rehire multiple positions at the same time.

Trust the team that remains. Prepare your team to welcome a new hire.

Trust their judgment and decision making ability within their sphere of influence. Consider promoting from within before exploring external candidates.

Without trust there isn’t an effective team. Encourage autonomy once clear objectives are provided.

It’s easy to overlook someone and fall back into the natural rhythm of listening to those that dominate your calendar or have the loudest voices.

Greatness sits within your organization.

Expand your horizons as a leader to connect with others and build trust.

Successful leaders make the entire team the priority.

Visit DPI's website to schedule a discovery call.

** Hit the SCHEDULE NOW button on the bottom left hand corner .

Additional DPI Resources:

Reimagine Diversity Ebook , coauthored by Roslyn Rice & Renee Scott

DPI YouTube Channel

** Make sure to hit the SUBSCRIBE button after watching a video.

This is a subtitle for your new post

Have you ever felt the fright of losing something?

Maybe it was a pair of keys or your cell phone.

It can be frustrating to have the solution to a complex problem right in front of you and overlook it.

This is what can happen when leaders overlook those that are talented because they are labeled the “wrong culture fit”.

Successful leaders build, motivate & engage their workforce.

It will take intentional effort to engage the post pandemic workforce.

Below are 5 talent retention strategies:

Lead With Empathy

Leading with vulnerability is difficult.

In 2022, leaders are empowered to put down hard exteriors and connect with people in a new way. Teams have navigated incredibly challenging personal and professional experiences during the pandemic.

Seek to understand what motivates the different contributors on your team.

Make the entire team the priority. Focusing only on those that are in the office or most seen by management can prohibit a culture of inclusion.

During meetings, look for nonverbal cues of those that often are present yet remain muted at the table or on Zoom. Ask questions before making a wrong assumption.

Remain curious to understand first.

Add empathy to your leadership toolbox.

DPI has an interactive workshop for leaders entitled, “Lead With Empathy”.

Visit our website to schedule a discovery call.

No Superstars Here

Everyone matters.

Everyone is a part of the whole.

Leverage Different Points Of View

Working on a team of homogenous decision makers leaves critical pieces out of the puzzle.

Instead of cascading top down policies and rules, use surveys to gather feedback before a policy is changed or added.

If not, communication can break down within an organization causing inefficiency and lost revenue.

Harness Relationship Management

Conflict happens on teams.

Perspectives around circumstances will differ. Two people can attend the same meeting and have completely different assessment on how it progressed.

Don’t run away from the tension that naturally evolves when ideas bump up against each other.

Leverage it to arrive at a richer and robust solution.

Trust Them

Many organizations have endured furloughs, terminations and are now rapidly working to rehire multiple positions at the same time.

Trust the team that remains. Prepare your team to welcome a new hire.

Trust their judgment and decision making ability within their sphere of influence. Consider promoting from within before exploring external candidates.

Without trust there isn’t an effective team. Encourage autonomy once clear objectives are provided.

It’s easy to overlook someone and fall back into the natural rhythm of listening to those that dominate your calendar or have the loudest voices.

Greatness sits within your organization.

Expand your horizons as a leader to connect with others and build trust.

Successful leaders make the entire team the priority.

Visit DPI's website to schedule a discovery call.

** Hit the SCHEDULE NOW button on the bottom left hand corner .

Additional DPI Resources:

Reimagine Diversity Ebook , coauthored by Roslyn Rice & Renee Scott

DPI YouTube Channel

** Make sure to hit the SUBSCRIBE button after watching a video.

Part Two - 2nd Quarter - REIMAGINE The Workplace

Wed, 04 May 2022 19:42:56 GMT

This is a subtitle for your new post

It’s already 2nd quarter.

How did your company perform in the 1st quarter (January, February, March)?

Are you holding yourself accountable to your goals for 2022?

DPI and Renee Scott Insurance hosted REIMAGINE 2022 .

This is an online event for local business owners. It is time to reimagine the possibilities within your company.

Business Owner Testimonials :

“ Love these meetings”

“Always help me refocus”

“A great wealth of information ”

Below are sound bites from 3 of the presenters during this online event.

BANKING TIPS

Presented By: Lawrence Barnes

lawrence.barnes@pnc.com

File taxes each year

Small businesses showing a profit improves chances of securing funding

Don’t be afraid to be a personal guarantor

Have your personal credit established
Utilize a business credit card, this accelerates the growth showing for your business
Pay off old debt, this increases income to debt ratio
Banks dive into personal credit history as well as the performance of a business when determining loan approval
Most loans require a personal credit score between 680 & 690

Keep an efficient and organized paper trail

An accountant charges for reconciliation if you don’t have a paper trail

Operate your business like it’s a multi-million dollar enterprise

Position your business as a thriving company

--------------------------------------------------------------------

Cash App vs Business Account

Many businesses are using cash app

Cash App/Venmo Pros :

Convenient

Cheap

Fast

Cash App/Venmo Cons :

Lacks a paper trail

High risk of fraud

Limited recourse for fraud

Accountants won't base tax returns on Cash App/Venmo because they don't where the money is coming from

Opening A Business Account:

Pros :

File Taxes

Keep adequate records

Move money while mitigating risk (Ex: setup accelerated ACH); this is treasury management

---------------------------------------------------------------------------------

Steps For Opening a Business Bank Account :

Apply for EIN ( IRS.gov ); Free of charge

2 forms of identification

Visit trusted small business banker

INSURANCE TIPS

Presented By: Renee Scott

renee@reneeisyouragent.com

Don’t forget the need for commercial insurance to protect your company

General Liability

Professional Liability

Both protect you in the event of a lawsuit (yes, even if you are a service professional - ex: consultant or life coach)

MARKETING TIPS

Presented By: Roslyn Rice

info@dpi2.com

Time to revise that marketing plan.

Roslyn provided 6 high level ideas on reimagining a marketing strategy.

1. COMPANY STRATEGIC INITIATIVES

Understand the stage of your business (ex: ideation, startup, or established)
Review the strategic objectives of the company

**A marketing plan must support the company pillars .

2. CUSTOMER ANALYSIS

Understand who you are selling to?

What problem are you solving in the marketplace?

Consumers buy solutions to their problems.

Review the demographics (ex: income, race, age, gender, etc.) of consumers shopping your products or services.

Also review the psychographics (ex: hobbies, political beliefs, values, goals, pains, etc.)

A well implemented plan can guide and influence shoppers along their purchasing journey .

3. COMPETITION

How is the competition solving problems for their consumers?
How are they positioning their brand (ex: value pricing, product expert or customer service excellence)?
What is their pricing model?

4. STRATEGY

Steps 1 -3 will help business owners start to discover how the company should approach the market.
Build clarity around the unique product solution needed in the marketplace.

Once you’ve redefined that unique value proposition, network .

Build S.M.A.R.T. goals to increase awareness, engagement or video views.

Strong & specific marketing goals aid in increasing leads, reach and drives traffic to your website.

**Every marketing activity won’t produce an ROI but it will provide a foundation to accelerate growth .

5. BUDGET

Revise for the upcoming quarter budget with the investment you will make to market & promote your brand.

Business owners have limited resources and need to find ways to stretch marketing dollars.

Review historical data.

What are the high volume revenue producing months?
What products or services performed well?
How many existing clients?
How many new clients?

Answering these type of questions helps you align your budget with your priorities and target markets.

6. CHANNEL

Determine where you will publish content (ex: website, press kits, social/print media, radio, paid ads, etc.)

In every social media post do not forget the Call To Action .
What do you want the prospective customer to do - Ex: Share, Tag, Donate, Call Now, Shop Now Or visit your website

Provide an action for your customer to take.

You can view the full REIMAGINE on DPI’s YouTube channel available HERE .

This is a subtitle for your new post

It’s already 2nd quarter.

How did your company perform in the 1st quarter (January, February, March)?

Are you holding yourself accountable to your goals for 2022?

DPI and Renee Scott Insurance hosted REIMAGINE 2022 .

This is an online event for local business owners. It is time to reimagine the possibilities within your company.

Business Owner Testimonials :

“ Love these meetings”

“Always help me refocus”

“A great wealth of information ”

Below are sound bites from 3 of the presenters during this online event.

BANKING TIPS

Presented By: Lawrence Barnes

lawrence.barnes@pnc.com

File taxes each year

Small businesses showing a profit improves chances of securing funding

Don’t be afraid to be a personal guarantor

Have your personal credit established
Utilize a business credit card, this accelerates the growth showing for your business
Pay off old debt, this increases income to debt ratio
Banks dive into personal credit history as well as the performance of a business when determining loan approval
Most loans require a personal credit score between 680 & 690

Keep an efficient and organized paper trail

An accountant charges for reconciliation if you don’t have a paper trail

Operate your business like it’s a multi-million dollar enterprise

Position your business as a thriving company

--------------------------------------------------------------------

Cash App vs Business Account

Many businesses are using cash app

Cash App/Venmo Pros :

Convenient

Cheap

Fast

Cash App/Venmo Cons :

Lacks a paper trail

High risk of fraud

Limited recourse for fraud

Accountants won't base tax returns on Cash App/Venmo because they don't where the money is coming from

Opening A Business Account:

Pros :

File Taxes

Keep adequate records

Move money while mitigating risk (Ex: setup accelerated ACH); this is treasury management

---------------------------------------------------------------------------------

Steps For Opening a Business Bank Account :

Apply for EIN ( IRS.gov ); Free of charge

2 forms of identification

Visit trusted small business banker

INSURANCE TIPS

Presented By: Renee Scott

renee@reneeisyouragent.com

Don’t forget the need for commercial insurance to protect your company

General Liability

Professional Liability

Both protect you in the event of a lawsuit (yes, even if you are a service professional - ex: consultant or life coach)

MARKETING TIPS

Presented By: Roslyn Rice

info@dpi2.com

Time to revise that marketing plan.

Roslyn provided 6 high level ideas on reimagining a marketing strategy.

1. COMPANY STRATEGIC INITIATIVES

Understand the stage of your business (ex: ideation, startup, or established)
Review the strategic objectives of the company

**A marketing plan must support the company pillars .

2. CUSTOMER ANALYSIS

Understand who you are selling to?

What problem are you solving in the marketplace?

Consumers buy solutions to their problems.

Review the demographics (ex: income, race, age, gender, etc.) of consumers shopping your products or services.

Also review the psychographics (ex: hobbies, political beliefs, values, goals, pains, etc.)

A well implemented plan can guide and influence shoppers along their purchasing journey .

3. COMPETITION

How is the competition solving problems for their consumers?
How are they positioning their brand (ex: value pricing, product expert or customer service excellence)?
What is their pricing model?

4. STRATEGY

Steps 1 -3 will help business owners start to discover how the company should approach the market.
Build clarity around the unique product solution needed in the marketplace.

Once you’ve redefined that unique value proposition, network .

Build S.M.A.R.T. goals to increase awareness, engagement or video views.

Strong & specific marketing goals aid in increasing leads, reach and drives traffic to your website.

**Every marketing activity won’t produce an ROI but it will provide a foundation to accelerate growth .

5. BUDGET

Revise for the upcoming quarter budget with the investment you will make to market & promote your brand.

Business owners have limited resources and need to find ways to stretch marketing dollars.

Review historical data.

What are the high volume revenue producing months?
What products or services performed well?
How many existing clients?
How many new clients?

Answering these type of questions helps you align your budget with your priorities and target markets.

6. CHANNEL

Determine where you will publish content (ex: website, press kits, social/print media, radio, paid ads, etc.)

In every social media post do not forget the Call To Action .
What do you want the prospective customer to do - Ex: Share, Tag, Donate, Call Now, Shop Now Or visit your website

Provide an action for your customer to take.

You can view the full REIMAGINE on DPI’s YouTube channel available HERE .

2nd Quarter - REIMAGINE The Workplace

Thu, 28 Apr 2022 19:45:00 GMT

This is a subtitle for your new post

It’s already 2nd quarter.

How did your company perform in the 1st quarter (January, February, March)?

Are you holding yourself accountable to your goals for 2022?

DPI and Renee Scott Insurance hosted REIMAGINE 2022 .

This is an online event for local business owners. It is time to reimagine the possibilities within your company.

Business Owner Testimonials :

“ Love these meetings”

“Always help me refocus”

“A great wealth of information ”

Below are sound bites from 3 of the presenters during this online event.

BANKING TIPS

Presented By: Lawrence Barnes

lawrence.barnes@pnc.com

File taxes each year

Small businesses showing a profit improves chances of securing funding

Don’t be afraid to be a personal guarantor

Have your personal credit established
Utilize a business credit card, this accelerates the growth showing for your business
Pay off old debt, this increases income to debt ratio
Banks dive into personal credit history as well as the performance of a business when determining loan approval
Most loans require a personal credit score between 680 & 690

Keep an efficient and organized paper trail

An accountant charges for reconciliation if you don’t have a paper trail

Operate your business like it’s a multi-million dollar enterprise

Position your business as a thriving company

--------------------------------------------------------------------

Cash App vs Business Account

Many businesses are using cash app

Cash App/Venmo Pros :

Convenient

Cheap

Fast

Cash App/Venmo Cons :

Lacks a paper trail

High risk of fraud

Limited recourse for fraud

Accountants won't base tax returns on Cash App/Venmo because they don't where the money is coming from

Opening A Business Account:

Pros :

File Taxes

Keep adequate records

Move money while mitigating risk (Ex: setup accelerated ACH); this is treasury management

---------------------------------------------------------------------------------

Steps For Opening a Business Bank Account :

Apply for EIN ( IRS.gov ); Free of charge

2 forms of identification

Visit trusted small business banker

INSURANCE TIPS

Presented By: Renee Scott

renee@reneeisyouragent.com

Don’t forget the need for commercial insurance to protect your company

General Liability

Professional Liability

Both protect you in the event of a lawsuit (yes, even if you are a service professional - ex: consultant or life coach)

MARKETING TIPS

Presented By: Roslyn Rice

info@dpi2.com

Time to revise that marketing plan.

Roslyn provided 6 high level ideas on reimagining a marketing strategy.

1. COMPANY STRATEGIC INITIATIVES

Understand the stage of your business (ex: ideation, startup, or established)
Review the strategic objectives of the company

**A marketing plan must support the company pillars .

2. CUSTOMER ANALYSIS

Understand who you are selling to?

What problem are you solving in the marketplace?

Consumers buy solutions to their problems.

Review the demographics (ex: income, race, age, gender, etc.) of consumers shopping your products or services.

Also review the psychographics (ex: hobbies, political beliefs, values, goals, pains, etc.)

A well implemented plan can guide and influence shoppers along their purchasing journey .

3. COMPETITION

How is the competition solving problems for their consumers?
How are they positioning their brand (ex: value pricing, product expert or customer service excellence)?
What is their pricing model?

4. STRATEGY

Steps 1 -3 will help business owners start to discover how the company should approach the market.
Build clarity around the unique product solution needed in the marketplace.

Once you’ve redefined that unique value proposition, network .

Build S.M.A.R.T. goals to increase awareness, engagement or video views.

Strong & specific marketing goals aid in increasing leads, reach and drives traffic to your website.

**Every marketing activity won’t produce an ROI but it will provide a foundation to accelerate growth .

5. BUDGET

Revise for the upcoming quarter budget with the investment you will make to market & promote your brand.

Business owners have limited resources and need to find ways to stretch marketing dollars.

Review historical data.

What are the high volume revenue producing months?
What products or services performed well?
How many existing clients?
How many new clients?

Answering these type of questions helps you align your budget with your priorities and target markets.

6. CHANNEL

Determine where you will publish content (ex: website, press kits, social/print media, radio, paid ads, etc.)

In every social media post do not forget the Call To Action .
What do you want the prospective customer to do - Ex: Share, Tag, Donate, Call Now, Shop Now Or visit your website

Provide an action for your customer to take.

You can view the full REIMAGINE on DPI’s YouTube channel available HERE .

In our next blog, we will provide Part 2 from our REIMAGINE 2022 online webinar.

This is a subtitle for your new post

It’s already 2nd quarter.

How did your company perform in the 1st quarter (January, February, March)?

Are you holding yourself accountable to your goals for 2022?

DPI and Renee Scott Insurance hosted REIMAGINE 2022 .

This is an online event for local business owners. It is time to reimagine the possibilities within your company.

Business Owner Testimonials :

“ Love these meetings”

“Always help me refocus”

“A great wealth of information ”

Below are sound bites from 3 of the presenters during this online event.

BANKING TIPS

Presented By: Lawrence Barnes

lawrence.barnes@pnc.com

File taxes each year

Small businesses showing a profit improves chances of securing funding

Don’t be afraid to be a personal guarantor

Have your personal credit established
Utilize a business credit card, this accelerates the growth showing for your business
Pay off old debt, this increases income to debt ratio
Banks dive into personal credit history as well as the performance of a business when determining loan approval
Most loans require a personal credit score between 680 & 690

Keep an efficient and organized paper trail

An accountant charges for reconciliation if you don’t have a paper trail

Operate your business like it’s a multi-million dollar enterprise

Position your business as a thriving company

--------------------------------------------------------------------

Cash App vs Business Account

Many businesses are using cash app

Cash App/Venmo Pros :

Convenient

Cheap

Fast

Cash App/Venmo Cons :

Lacks a paper trail

High risk of fraud

Limited recourse for fraud

Accountants won't base tax returns on Cash App/Venmo because they don't where the money is coming from

Opening A Business Account:

Pros :

File Taxes

Keep adequate records

Move money while mitigating risk (Ex: setup accelerated ACH); this is treasury management

---------------------------------------------------------------------------------

Steps For Opening a Business Bank Account :

Apply for EIN ( IRS.gov ); Free of charge

2 forms of identification

Visit trusted small business banker

INSURANCE TIPS

Presented By: Renee Scott

renee@reneeisyouragent.com

Don’t forget the need for commercial insurance to protect your company

General Liability

Professional Liability

Both protect you in the event of a lawsuit (yes, even if you are a service professional - ex: consultant or life coach)

MARKETING TIPS

Presented By: Roslyn Rice

info@dpi2.com

Time to revise that marketing plan.

Roslyn provided 6 high level ideas on reimagining a marketing strategy.

1. COMPANY STRATEGIC INITIATIVES

Understand the stage of your business (ex: ideation, startup, or established)
Review the strategic objectives of the company

**A marketing plan must support the company pillars .

2. CUSTOMER ANALYSIS

Understand who you are selling to?

What problem are you solving in the marketplace?

Consumers buy solutions to their problems.

Review the demographics (ex: income, race, age, gender, etc.) of consumers shopping your products or services.

Also review the psychographics (ex: hobbies, political beliefs, values, goals, pains, etc.)

A well implemented plan can guide and influence shoppers along their purchasing journey .

3. COMPETITION

How is the competition solving problems for their consumers?
How are they positioning their brand (ex: value pricing, product expert or customer service excellence)?
What is their pricing model?

4. STRATEGY

Steps 1 -3 will help business owners start to discover how the company should approach the market.
Build clarity around the unique product solution needed in the marketplace.

Once you’ve redefined that unique value proposition, network .

Build S.M.A.R.T. goals to increase awareness, engagement or video views.

Strong & specific marketing goals aid in increasing leads, reach and drives traffic to your website.

**Every marketing activity won’t produce an ROI but it will provide a foundation to accelerate growth .

5. BUDGET

Revise for the upcoming quarter budget with the investment you will make to market & promote your brand.

Business owners have limited resources and need to find ways to stretch marketing dollars.

Review historical data.

What are the high volume revenue producing months?
What products or services performed well?
How many existing clients?
How many new clients?

Answering these type of questions helps you align your budget with your priorities and target markets.

6. CHANNEL

Determine where you will publish content (ex: website, press kits, social/print media, radio, paid ads, etc.)

In every social media post do not forget the Call To Action .
What do you want the prospective customer to do - Ex: Share, Tag, Donate, Call Now, Shop Now Or visit your website

Provide an action for your customer to take.

You can view the full REIMAGINE on DPI’s YouTube channel available HERE .

In our next blog, we will provide Part 2 from our REIMAGINE 2022 online webinar.

Fostering Belonging In The Workplace

Tue, 12 Apr 2022 20:25:40 GMT

This is a subtitle for your new post

DPI hosted a provocative REIMAGINE DIVERSITY webinar in February.

Leaders, business owners, Csuite executives and employees are navigating diversity fatigue .

According to Employer's Council :

Diversity fatigue. The term was originally coined in the 1990s to describe the stress associated with management’s attempts to diversify the workforce through recruiting and retention efforts. Over recent years, it’s taken on an expanded meaning, to include people just feeling tired of talking about diversity, or the lack thereof.

In our post pandemic world, consumerism has now become a channel for change. For example, large scale corporations are now closing operations in Russia because of the Ukrainian and Russian conflict.

Consumers are willing to pay more if a company aligns with their personal moral values. Customers care about sustainable and ethical work practices. Being a diverse and inclusive organization is not a nice to have a la carte menu item. It is a vital part of the business model for 2022.

DPI featured 3 presenters: Roslyn Rice, Loretta Calvin and Renee Scott to speak on why the time is now too reimagine diversity. It is time to take the discussion beyond race and compliance based diversity dimensions.

Below are Part 2 of the sound bites from Renee Scott presentation.

You can find the full video recording HERE .

If you missed Part 1 of the Reimagine Diversity blog recap you can find it HERE .

During the online event, Renee presented 6 Inclusion & Belonging Solutions during the webinar.

LISTEN
FIND COMMONALITY
STIR UP DISCOMFORT
GAIN AWARNESS
CELEBRATE WINS
LEAD WITH EMPATHY

You can find more context around these inclusion and belonging solutions HERE .

WEBINAR RESOURCES :

REIMAGINE DIVERSITY EBOOK

EMPATHY VS SYMPATHY VIDEO by Brene Brown

WE BELONG TOGETHER by Daisy Reeves, The SHRM Blog

If your organization, non profit, faith based community or professional organization need assistance on next steps in your diversity, equity, inclusion and belonging journey please visit DPI'S website .

This is a subtitle for your new post

DPI hosted a provocative REIMAGINE DIVERSITY webinar in February.

Leaders, business owners, Csuite executives and employees are navigating diversity fatigue .

According to Employer's Council :

In our post pandemic world, consumerism has now become a channel for change. For example, large scale corporations are now closing operations in Russia because of the Ukrainian and Russian conflict.

Below are Part 2 of the sound bites from Renee Scott presentation.

You can find the full video recording HERE .

If you missed Part 1 of the Reimagine Diversity blog recap you can find it HERE .

During the online event, Renee presented 6 Inclusion & Belonging Solutions during the webinar.

LISTEN
FIND COMMONALITY
STIR UP DISCOMFORT
GAIN AWARNESS
CELEBRATE WINS
LEAD WITH EMPATHY

You can find more context around these inclusion and belonging solutions HERE .

WEBINAR RESOURCES :

REIMAGINE DIVERSITY EBOOK

EMPATHY VS SYMPATHY VIDEO by Brene Brown

WE BELONG TOGETHER by Daisy Reeves, The SHRM Blog

Inclusion & Belonging Solutions

Thu, 17 Mar 2022 19:22:28 GMT

This is a subtitle for your new post

DPI hosted a provocative REIMAGINE DIVERSITY webinar in February.

Leaders, business owners, Csuite executives and employees are navigating diversity fatigue .

According to Employer's Council :

In our post pandemic world, consumerism has now become a channel for change. For example, large scale corporations are now closing operations in Russia because of the Ukrainian and Russian conflict.

Below are Part 2 of the sound bites from Renee Scott presentation.

You can find the full video recording HERE .

If you missed Part 1 of the Reimagine Diversity blog recap you can find it HERE .

During the online event, Renee presented 6 Inclusion & Belonging Solutions during the webinar.

LISTEN
FIND COMMONALITY
STIR UP DISCOMFORT
GAIN AWARNESS
CELEBRATE WINS
LEAD WITH EMPATHY

You can find more context around these inclusion and belonging solutions HERE .

WEBINAR RESOURCES :

REIMAGINE DIVERSITY EBOOK

EMPATHY VS SYMPATHY VIDEO by Brene Brown

WE BELONG TOGETHER by Daisy Reeves, The SHRM Blog

This is a subtitle for your new post

DPI hosted a provocative REIMAGINE DIVERSITY webinar in February.

Leaders, business owners, Csuite executives and employees are navigating diversity fatigue .

According to Employer's Council :

In our post pandemic world, consumerism has now become a channel for change. For example, large scale corporations are now closing operations in Russia because of the Ukrainian and Russian conflict.

Below are Part 2 of the sound bites from Renee Scott presentation.

You can find the full video recording HERE .

If you missed Part 1 of the Reimagine Diversity blog recap you can find it HERE .

During the online event, Renee presented 6 Inclusion & Belonging Solutions during the webinar.

LISTEN
FIND COMMONALITY
STIR UP DISCOMFORT
GAIN AWARNESS
CELEBRATE WINS
LEAD WITH EMPATHY

You can find more context around these inclusion and belonging solutions HERE .

WEBINAR RESOURCES :

REIMAGINE DIVERSITY EBOOK

EMPATHY VS SYMPATHY VIDEO by Brene Brown

WE BELONG TOGETHER by Daisy Reeves, The SHRM Blog

Diversity & The Post Pandemic World

Thu, 03 Mar 2022 21:34:58 GMT

This is a subtitle for your new post

DPI hosted a provocative REIMAGINE DIVERSITY webinar last week.

Leaders and employees are navigating diversity fatigue . Consumerism has now become a channel for change. Consumers are willing to pay more if a company aligns with their personal moral values. Customers care about sustainable and ethical work practices. Being a diverse and inclusive organization is not a nice to have ala carte menu item. It is a vital part of the business model for 2022.

DPI featured 3 presenters: Roslyn Rice, Loretta Calvin and Renee Scott

Below are sound bites from the REIMAGINE DIVERSITY online webinar. You can find it HERE.

ROSLYN RICE:

The future is pulled forward. Our global world has experienced more change in 2 years than we have in 2 decades. Baby boomers are now the fastest growing category of ecommerce shoppers. If business owners only focus on race or gender they will miss an opportunity to engage this population of shoppers who in the past have slowly adopted technology.

Diversity fatigue happens when there is stress associated with management’s attempt to diversity the workforce through recruiting and retention efforts. Also the definition has expanded to include those that are minorities and are fatigued hearing and teaching about their differences.

The Great Resignation - 38 million people walked off the job in 2021; this is a disruptor to business, there is burnout, exhaustion and grief; employees don’t feel valued and don’t feel like an individual contributor. We are now navigating a job seeker market.

It’s time to go beyond race since this is only one diversity dimension; it’s one way that we identify ourselves. Only looking at race can cause a narrow focus and blindspot in other areas of organization. It is time to go beyond compliance based diversity dimensions when we are building an inclusive culture.

Loretta Calvin

Diversity - Presence Of Differences

Ex: Religious beliefs & practices, sexual orientation, political perspective, (dis) ability, differently able, etc.

Equity

The Process Of Fairness

Ex: Equal pay, candidate sourcing, job placement, food sourcing, fair education practices, and healthcare affordability/access/availability

Some questions asked as you move towards equity:

Is there fairness for those that have different housing needs?

Is there fairness for those in different income brackets? Is there fairness in supporting the different income brackets in regards to housing?

Is there fairness in purchasing fresh food sources?

Does everyone have access to the same benefits?

Are private schools proving more quality education? If so, is that fair for the students you can’t afford it?

Where are we sourcing talent? Is there fairness in the process to bring forth diverse candidates?

Is the process fair?

Inclusion

The outcome ensuring diversity feels welcome.

Do people feel welcome in your workplace?

Marketing and branding - does it include all?

People will make decisions on where they used to work based on if it is an inclusive environment. On the website is diversity represented authentically?

Are there intentional efforts to foster inclusion?

Belonging

An individual sense of acceptance.

The new datapoint measurement for the workplace.

Leads to greater job satisfaction.

The extent to which someone feels accepted, valued, respected, and encouraged to show up as an authentic being.

Do I belong here?

Indeed 2022 Report - Less than 50% of LBGTQ feel comfortable in the workplace

55% of ethnic and minority workers feel uncomfortable

75% of males and 70% of females non minority workers feel welcome & comfortable

You can miss how minorities feel in the workplace if your topline demographics are skewed towards non minority workers and leaders.

Where is your organization positioned in these areas - Diversity, Equity, Inclusion and Belonging?

This is a subtitle for your new post

DPI hosted a provocative REIMAGINE DIVERSITY webinar last week.

DPI featured 3 presenters: Roslyn Rice, Loretta Calvin and Renee Scott

Below are sound bites from the REIMAGINE DIVERSITY online webinar. You can find it HERE.

ROSLYN RICE:

Loretta Calvin

Diversity - Presence Of Differences

Ex: Religious beliefs & practices, sexual orientation, political perspective, (dis) ability, differently able, etc.

Equity

The Process Of Fairness

Ex: Equal pay, candidate sourcing, job placement, food sourcing, fair education practices, and healthcare affordability/access/availability

Some questions asked as you move towards equity:

Is there fairness for those that have different housing needs?

Is there fairness for those in different income brackets? Is there fairness in supporting the different income brackets in regards to housing?

Is there fairness in purchasing fresh food sources?

Does everyone have access to the same benefits?

Are private schools proving more quality education? If so, is that fair for the students you can’t afford it?

Where are we sourcing talent? Is there fairness in the process to bring forth diverse candidates?

Is the process fair?

Inclusion

The outcome ensuring diversity feels welcome.

Do people feel welcome in your workplace?

Marketing and branding - does it include all?

People will make decisions on where they used to work based on if it is an inclusive environment. On the website is diversity represented authentically?

Are there intentional efforts to foster inclusion?

Belonging

An individual sense of acceptance.

The new datapoint measurement for the workplace.

Leads to greater job satisfaction.

The extent to which someone feels accepted, valued, respected, and encouraged to show up as an authentic being.

Do I belong here?

Indeed 2022 Report - Less than 50% of LBGTQ feel comfortable in the workplace

55% of ethnic and minority workers feel uncomfortable

75% of males and 70% of females non minority workers feel welcome & comfortable

You can miss how minorities feel in the workplace if your topline demographics are skewed towards non minority workers and leaders.

Where is your organization positioned in these areas - Diversity, Equity, Inclusion and Belonging?

Difference Between Consultant vs Coach

Thu, 03 Feb 2022 21:43:59 GMT

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Business consulting and coaching are professional services provided to clients. The terms are often used interchangeably. Consulting and coaching have similarities and differences. Both services provide executive advising.

In business, how do you decide between the need for a business consultant or a life coach?

Who should you hire?

Consultants will provide strategic answers to a specific problem.

Life coaches guide clients to discover a solution.

Consultants work to improve operational efficiencies & organizational capacities.

Consultants aid owners in developing strategies & implementation.

Coaches are a sounding board for leaders & provide a safe space to talk through solutions.

Consulting with business owners often revolves around a unique skill set or discipline for example IT systems, retail merchandising, finance, logistics, legal or digital marketing. These technical skills are specific to a designated field.

Consultants will peer into a business with fresh eyes. They are the external eyes and ears of a business. They hold business owners accountable to their long term vision and strategic objectives. Consultants analyze and examine to uncover hidden opportunities that an owner can maximize. Business consultants provide expertise in an area that an owner might not understand.

A life coach, in general, focuses on the interpersonal motivators and energizers within leaders. They assist leaders in finding clarity and figuring out what they want. They can help develop improved levels of productivity or establish a positive mindset within leaders. Coaches are focused on personal and leadership effectiveness. They will unlock true potential by dealing with the human mindset behind their decisions.

Coaches move clients from where they are to where they want to be. They lean in and listen to the desires of the leader. They unpack any negative thinking that can be hindering an owner from moving forward. Coaches will ask questions to dive into the why behind certain decisions. They help separate fact from fiction in the mind of the leader. Coaches are not licensed therapist.

As per Melinda van Fleet , Sales Strategy & Success Coach:

“ People often ask me, '' What is a Life Coach? What do you do? How can you help me”?

I remember when I attended WCI (World Coach Institute) to get my coaching certification, many of the other coaches in training said they wanted to be a life coach because they often tell people what they should be doing. People have said to them, “You should be a life coach.”

To my knowledge, none of them completed the training. Why? Because that’s not what being a life coach is about. The best life coaches listen to the desires and challenges the other person may be facing. And then they collaborate through questioning, and again, listening to help the other person come up with the best methodologies towards success that work for them.

Yes, a life coach can share personal stories, tips, or tools. But the real magic happens when the client comes up with a solution they feel good about and agree to implement. It’s a collaborative experience ”.

Melinda’s coaching services can be found he re.

Consultants will start with assessing needs by diving into big data, systems and processes. A set of questions are asked to peer into the root cause of an issue like stalled sales, customer turnover, operational dysfunction, or employee retention, etc. Then consultants will research the issue.

Finally, consultants will provide a diagnosis, project based solution or recommendations for the business owner to implement to fix the problem.

Benefits Of Consulting :

Offers A Fresh Perspective

Technical Expertise

Provide Step By Step Process

Establish Relevant Solutions

Advisory Champion In The Business

Owner Accountability

Make 2022 the year you invest in these professional services. Allow DPI’s expert team of consultants to dive in so you can thrive and focus on other mission critical assignments.

This is a subtitle for your new post

In business, how do you decide between the need for a business consultant or a life coach?

Who should you hire?

Consultants will provide strategic answers to a specific problem.

Life coaches guide clients to discover a solution.

Consultants work to improve operational efficiencies & organizational capacities.

Consultants aid owners in developing strategies & implementation.

Coaches are a sounding board for leaders & provide a safe space to talk through solutions.

As per Melinda van Fleet , Sales Strategy & Success Coach:

“ People often ask me, '' What is a Life Coach? What do you do? How can you help me”?

Melinda’s coaching services can be found he re.

Finally, consultants will provide a diagnosis, project based solution or recommendations for the business owner to implement to fix the problem.

Benefits Of Consulting :

Offers A Fresh Perspective

Technical Expertise

Provide Step By Step Process

Establish Relevant Solutions

Advisory Champion In The Business

Owner Accountability

Make 2022 the year you invest in these professional services. Allow DPI’s expert team of consultants to dive in so you can thrive and focus on other mission critical assignments.

Top 5 Time Hacks

Mon, 24 Jan 2022 17:14:52 GMT

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Do you want time back on your calendar?

Do you juggle competing priorities?

Do you wish you had more time in your day?

In 2022 there is one thing we need more of and that is TIME. The first month of 2022 is about to evaporate.

Time seems to slip away once a new month arrives. Many business owners struggle to find the time within the day to be productive. Holiday season becomes a very tactical time of year. It is an all hands on deck type of season for some industries, for example in the retail industry. Planning for the back half of 2022 takes place now.

How do you get it all done ? For many years I’ve had people ask me this question.

The real answer is I don’t. Let me repeat, I don't get it all done There is always more to achieve. But there are a few hacks I use to add time back onto my calendar.

A few years ago I went through a process of understanding what I was spending my time on by using a spreadsheet provided by Laura Vanderkam . I realized I had a faulty perception of where I was spending my time. If you don’t want to manually track your time like I did, there are many free time tracking apps on the market.

Every week, no matter who you are, there are 168 hours.

Building productive habits requires owners and leaders to be intentional about what priorities are in focus on any given day. Recent statistics show that 120 emails are sent to the average worker everyday. If it takes an average of 2 minutes to read each of those emails that is 4 hours out of your day just for that one task. That is INSANE. Managing emails can become a serious time waster.

Here are 5 of my favorite ways to gain time back on my calendar.

**You can also watch our YouTube channel where I cover this topic HERE .

Do Not Disturb

This is my favorite feature on my Iphone. Personally, I can get incredibly distracted by all the notifications from different apps. The constant email and text alerts drive me bananas.

When I am working, I want it to have my full attention. I enable the do not disturb feature during critical work moments for example meeting with clients, lunch, project implementation & while reading email. Give it a try. Do not disturb feature reserves cognitive space & energy for mission critical assignments throughout the day.

Block Scheduling

When I scatter similar work tasks throughout my week it overwhelms me. Mentally I feel as if I’m never finished with recurring tasks on my calendar. As a time hack, I group tasks together that I do frequently like content creation or administrative work. Then I block that time on my calendar.

That way I’m not skipping around doing the same tasks scattered throughout the entire week.

I also use this time hack at home. I bunch tasks together like washing dishes or washing clothes so I have a feeling of completion compared to executing a task partially and never feeling like I’m finished. Yes, I wash dishes 1 time a day vs multiple times a day. Dishes piling up in the sink does not bother me. I know I have time scheduled to get the dishes done.

Automated Scheduling

This feature in my CRM software is a time saver. Have you ever spent more time coordinating a time to meet with someone than you actually spent meeting with that person?

Going back and forth over email and text to find a compatible time on both schedules is a time waster. There is a free app Calendly that allows you too embed an online scheduling link on your email signature. Once a client books an appointment it syncs with your work calendar & theirs. Time saved!

Rethink Multitasking

I used to pride myself on being a multitasker. I’ve learned in my research and with my executive coach that multitasking actually reduces productivity. You actually aren't multitasking the brain is switching from one task to another leading to mental exhaustion & fatigue.

The mind needs to focus on one task at a time. Now I reconsider the urge to check email while attending an online webinar or training. Stay focused to keep your mind sharp and save time.

Sacred Morning

I have a morning rhythm. It sets the tone for my day. This is a non-negotiable spot on my calendar. I do not start my day with my phone reading e-mail or scrolling through social media. That is a time waster.

I start with exercise, meditation and stillness. I feel more alive and ready for my day when I stick to my sacred morning routine.

DPI has many ways that business owners & leaders can improve their time management to optimize productivity. These examples are just what assists me in staying productive in my week.

Time is one of your most valuable and non-renewable resources .

Use it wisely. If you are interested in more time hacks or to learn more about time multipliers, schedule a complimentary consultation today .

Fuel Growth In 2022

Tue, 02 Nov 2021 17:23:00 GMT

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How will you define success in 2022?

What's been achieved in 2021?

What are the pain points this year?

What sales/marketing activities can be leveraged to fuel growth in 2022?

These are questions every business will need to answer. We are settling into November with less than 59 days left in 2021 (but who's counting). Reflecting on this year's success is the first step in defining the goals that will guide an organization in 2022.

What actions do you want to achieve by December 31, 2022?

Start with the end in mind and work back creating an action plan and timeline to measure success. Goals help set the direction . They navigate the path forward. They outline the priorities for the limited resources available within any company. Goals should align to the strategic pillars of your organization.

Business owners are often robust in creating ambitious financial goals. DPI encourages owners to consider other areas that need a plan such as marketing, operations, systems, people & personal habits.

For instance, if you are lunging forward into a new social media platform, what are the goals? Don’t waste time creating content and posting if you don’t have a plan.

Do you want to drive traffic to your website, create brand awareness, increase engagement, convert more sales or increase leads? What is the call to action for each post?

Do you have a goal for your sales process? What sales activities have worked? What didn’t work? What segmentation of the market needs to be maximized?

These are all questions and topics DPI will discuss during a free goal setting workshop hosted by Co-Founder, Roslyn Rice.

DPI is passionate about paying it forward to small business owners. We want you to craft goals that will allow you to see progress over perfection. That way you gain traction and momentum to take the next right step.

The free event will be on Thursday, December 2nd at 10am . This hour-long session will be interactive. DPI has created a tool that will be given to each participant. This is the time! Start today. Finish strong.

You must REGISTER for this free event.

Our world is rigged to distract us. Why are goals important?

Goals are powerful in creating focus . Goals clarify where you want to be in the future. Goals are motivators .

Join us on Dec. 2nd and be inspired to fuel growth in 2022.

DON'T GIVE UP - REIMAGINE {PART 2}

Mon, 27 Sep 2021 19:41:52 GMT

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Are You Frustrated?

Has Sales Growth Slowed?

Are You Feeling Stuck?

The end of 2022 is quickly in view. There is still time to REIMAGINE the possibilities within your business. Elevate & think differently about your small business. Small businesses are the economic engine of the U.S. economy. There is still time left in 2021 to focus on sales driving activities that can create positive change.

DPI and Renee Scott Insurance gathered small business experts together to inspire and motivate entrepreneurs on August 18th. The marketplace is fiercely competitive and constantly evolving.

According to a recent INC article, employees are leaving companies in record numbers. This global phenomenon is called The Great Resignation (a term coined by Anthony Klotz in 2019). According to the US Dept of Labor, in the 2nd quarter 11.5 million workers quit their jobs. Some of these workers are taking the leap into entrepreneurship.

The REIMAGINE event provided a platform to build community and network with other entrepreneurs.

The initial foundation of any organization is critical to the sustainability of that company. Mission, vision and core values are the guiding principles for a company to harness new ideas, innovation and expand capabilities.

Below is part #2 - a sample of advice from the REIMAGINE industry experts.

**This advice is for educational purposes only. Every business owner is responsible for their own decisions.

Tax Coach Professional (Lillie Anthony)

INFO@AAFINANCIALTAXSERVICES.COM

Mid year tax planning affords a business owner an opportunity to make decisions about their business to decrease their tax liability.

Maybe it’s time to purchase new equipment or make other investments but don’t wait until Dec. 31st because there will be very few things that you are able to impact, for example an activity like opening a self directed IRA.

Deduct all business expenses to reduce liability. There are 53+ federal deductions. Always discuss what’s unique to you with a tax professional. Deductions will vary by industry.

Stay organized and keep your receipts. Don’t mix personal and business expenses.

Manage tax credits. These credits will free up money to purchase additional assets or provide employee bonuses at the end of the year.

“ The government has one tax plan and that’s the forever tax plan .”

DPI held a separate interview with Lillie Anthony because she ran out of time during the REIMAGINE event. You can find the tax planning interview HERE .

Make sure to SUBSCRIBE to DPI YouTube channel for more.

Succession Planning Professional - Alton Scott, REAP Insurance Group

ALTON@REAPFG.NET

Failing to plan is the greatest threat to the survival of family businesses. Successful transition to the next generation is possible. You can extract wealth and transition it to the next generation.

Recent statistics - Within family businesses, less than one third survive into the 2nd generation. Only 13% make it to the third generation.

Work with a professional and write a vision. Run your business as if it will be sold tomorrow.

Charge a fee for your services and products that provides value to you and your clients.

Marketing Professional - Wanda Adams, Senior Business Advisor at THRYV

WANDA.ADAMS@THRYV.COM

" Getting found is hard, being chosen is harder ."

Markets have evolved and consumers are in the driver's seat. Business owners must appeal to their wants, needs and desires.

Positive reviews are critical. Manage the reviews, don’t ignore negative reviews. Address them fast.

90% of consumers read 10 reviews before they decide if they can trust a business. Have recent reviews on your Google business listing.

Here you can find the entire REIMAGINE replay .

DON'T GIVE UP - REIMAGINE

Wed, 01 Sep 2021 20:08:45 GMT

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Are You Frustrated?

Has Sales Growth Slowed?

Are You Feeling Stuck?

DPI and Renee Scott Insurance gathered small business experts together to inspire and motivate entrepreneurs on August 18th. The marketplace is fiercely competitive and constantly evolving.

The REIMAGINE event provided a platform to build community and network with other entrepreneurs.

Here is a sample of advice from the REIMAGINE industry experts.

**This advice is for educational purposes only. Every business owner is responsible for their own decisions.

Business Consultant Professional (Roslyn Rice, DPI)

DPI2.COM

Business Tip - Define Your Measure Of Success

If you don’t define the measure of success in your business, you will focus on the success of others. This will leave a business owner frustrated and spinning their wheels on activities that might not produce results. There are many things we can be doing, owners should focus on those priorities that lead to growth and impact in the business.

Legal Professional (Gheri Hicks, Hicks Law P.A.)

GHICKS@HICKSLAWPA.COM

Having 2 people involved in a business increases liability for each person. In general, a partnership has the potential to create a lot of liability. If you have a partnership business consider legally structuring it with a corporate status.

Structure your business in a way to protect your assets. Don’t mix bank accounts; personal and business should be kept separate.

Seek professional legal help in understanding the benefits and risks of what can go wrong.

Insurance Professional (Renee Scott, Renee Scott Insurance)

RENEE@RENEEISYOURAGENT.COM

Wherever your business is located (home or office) ensure it’s protected.

General Liability - Basic protection for claims against your business. Protects you in the event of a lawsuit (ex: slip & fall, slander, defamation of character, damage to someone’s home). This works best if a business meets with clients face to face.

Professional Liability - Protection for specific risks in certain service industries (ex: insurance agents, consultants, coaches, attorneys, accountant, etc.) Professional liability is best fit if your business provides a professional service.

In the next post we will provide more advice from our experts.

Here you can find the entire REIMAGINE replay .

Prepare For Holiday Sales Now

Wed, 04 Aug 2021 16:35:57 GMT

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Are You Ready?

After 25 years in the retail industry, I’ve learned that you never stop planning for holiday sales. For some companies, holiday sales are 30% of the annual revenue. Despite the pandemic in 2020, retail sales overall grew by 8.3% according to NRF (National Retail Federation). Online and non store sales grew almost 24%. Raking in a total of $789B in holiday retail sales. This was compared to the same time period in 2019.

There isn’t any room for error when it comes to driving traffic to your brick & mortar or online stores during holiday. In recent years, the last ten days before Christmas have become a critical time for sales conversion.

Here’s the question to consider now.

Are you ready?

One way to prepare is to start with the end in mind. Start thinking now about the inventory, staffing, systems and operations needed for that uptick in traffic. No one wants to run out of packaging or products on Dec. 23rd . Supply chains remain fragile globally and this will vary by industry.

What do you need to do NOW to secure a strong performance in the back half of the year?

CREATE GOALS

The daunting task of planning an effective holiday selling strategy involves many small actions. Plan a meeting with your stakeholders or business consultant and clearly lay out the financial, people, operational and marketing goals needed for the remainder of 2021.

Then back up your holiday timeline into the small actions that you need to accomplish to be on pace to achieve your goals. Utilize historical data or trend projections (if you are a new entrepreneur) to decide what is needed. Research what the competition is doing. Review sales to see what core products are driving 60% of sales. These are the items you want in ample supply.

Define the niche market to narrow your marketing efforts. Inventory costs money so ensure the projections are credible and relevant. Proper cash flow management is needed to take in inventory now before the sales actually materialize in December. Find ways to trim costs.

UTILIZE TOOLS

Secure the systems you want to use to improve operational efficiency. Update your online retail store with the latest products or collection. Strategically place items on the website for maximum impact (ex: new merchandise to the top, sale product to the bottom). A company's website is now the open door to your business. It is the hub of your marketing activity.

All changes to your website should be accessible on multiple devices and different operating systems (ex: Safari, Firefox, Google Chrome, etc). Over half of Google searches happen on a mobile device. A slow website load time will annoy prospective customers. Don’t overwhelm consumers with so much content on one page. Use short descriptive names and labels.

Give each page of your website purpose. Keep it simple and clean. Make it user friendly for your ideal client. The goal is to move your customer seamlessly through to the shopping cart experience. It is easier than ever to grow an online business. Shopify and Square are user friendly ecommerce platforms. With one platform you can sell, ship and process payments anywhere.

Update your Google business listing so consumers know where to find you. Buy online, pick up in store, or curbside pick up allows for customer convenience. Quick trips dominated consumer behavior at the end of 2020.

MAXIMIZE DIGITAL EFFICIENCY

Customers don’t want to grab a credit card to pay online anymore. Consider using a digital wallet like Apple Pay, PayPal, Venmo or Google Pay. Digital wallets are financial accounts that allow consumers to store funds, make transactions and track payment history (think - leave the wallet at home). They can also be used to store loyalty cards and digital coupons.

Make it easy for customers to spend money with your company . Convenience is vital in our 21st century digital age. With all the additional orders ensure there is ample staffing and support back house to move the orders through the pipeline quickly. Be ready for the “anything can happen” scenario. For example, being offline on Cyber Monday.

Throughout the holiday process keep consumers top of mind. Find ways to streamline operations, develop policies for seamless returns and refunds. A positive customer experience will turn that new customer into a loyal fan.

DPI has many tools business owners can use to maximize holiday goal setting and planning. Business consulting will equip you to thrive and grow during the holidays. Visit our website to schedule a free consultation.

Create Additional Revenue

Wed, 07 Jul 2021 18:41:07 GMT

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It's Time To Create Additional Revenue

Are you leaving money on the table?

Do you need an additional stream of revenue?

Are you an expert in your industry?

Do you have years of experience?

Becoming a published author is a top marketing tool for professionals. It builds credibility and respect within an industry. Sharing your expert advice, case studies, client testimonials or the secret sauce to your organization can inspire & captivate others. I’ve met many people who share about their desire to write a book. Many of these people perceive it is a daunting task. Did you know there is a solution? Aspiring authors can hire a ghostwriter to write the book. Keep reading...

DPI Presents hosted a virtual event with publishing and writing professionals. The mission of the event was educating others on how to become a published author. It was an engaging and effective learning session. Participants walked away with free publishing insight that normally cost money to receive.

Here is my advice to you - do not leave money on the table any longer .

Consider publishing a book, guide, booklet or curriculum that brings in additional revenue. During the session we learned that 5% of becoming published is writing the content. 95% of becoming published is marketing the book. Launching the book is only the beginning of the journey, not the end.

Authors can turn a book into paid online content or virtual workshops. Authors can turn a business blog into books. Published books can turn into coaching programs. Once you start the writing journey, most likely you won’t stop with only one published literary work. Remember, publishing a book ensures you are not leaving money on the table. It becomes an additional revenue stream for you.

Now is the time to share your story and expertise. You can watch the replay of this recording on DPI's YouTube Channel. Make sure to SUBSCRIBE to the channel to receive free business consulting content. DPI desires to pay forward resources to small business owners.

Viewers will learn :

Difference between SELF publishing & TRADITIONAL publishing (you will either OWN your book or give the RIGHTS away to your book)
The writing and launching of the book is only the beginning of the publishing journey. It is not the finish line.
A ghostwriter is hired to write your literary work. If writing is daunting for you or you have time constraints this might be an option to consider.
No preparation needed for a manuscript consultation. You can discuss your idea, concept & framework with the professionals at Hasmark Publishing .
The innovative process of Augmented Reality is available with Hasmark Publishing to help bring your book to life.
You can launch more than 1 book at a time.

A special thank you to our presenters :

Roslyn Rice , Bestselling Author | Power Of One: Finding Hope In The Midst Of Struggle & Co-Founder of DPI, LLC
Deanna Novak , Owner | The Write Journeys, LLC .
Judy O’Beirn , President | Hasmark Publishing International

YouTube Replay Link: How To Become A Published Author

How To Become A Published Author

Thu, 10 Jun 2021 16:14:09 GMT

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What Is Your Story?

Becoming a bestselling author has been an incredible journey. Along the way, many people have told me about their dreams of becoming an author. I came into this industry a novice. I've longed for 10 years to have a published literary work. I always envisioned collaborating with someone else for my first book since the process seemed so daunting. Last year became the year where the door opened wide for me to publish my first book.

Where do I start?

What do I need?

What's the process?

What format is needed to turn in my manuscript?

These were all questions I had. In the midst of those questions, I kept writing. Thankfully, I had a dear friend who walked me through her journey as an author. I found that hand holding experience quite valuable. Because of this, DPI will pay it forward to those that are aspiring to become an author. We have assembled publishing professionals to educate you on the process.

If you are a consultant or coach, publishing and demonstrating your expertise can become your #1 marketing tool. If you are able to write a blog or newspaper article you are able to write a book. If you feel you can't do that, you can hire a ghostwriter to help you.

On Wednesday, June 23rd from 12:30pm - 1:30pm we will have publishing and ghostwriting professionals to talk about the road to becoming a published author. This free virtual event is an opportunity for you to learn about this fascinating industry. Your story has value. Your story matters. Make today the day you take 1 step towards your writing dream.

Visit DPI 's website to register for the free virtual event. Seats are limited.

3 Tips To Grow Sales Through Marketing

Wed, 02 Jun 2021 18:13:37 GMT

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One of the fastest ways to grow sales is connecting with potential clients and informing them about the company offerings. This is often accomplished by simply telling people WHAT you do. What a company delivers, might not reveal the problem that potential clients want your organization to solve. For instance, an independent insurance agent can say, “ we sell all types of insurance”. In actuality an independent agent is a personal shopper that can save clients money.

Which statement would you prefer ?

It is important to understand what uniquely makes your organization different and more attractive than the competition.

Every business owner needs clarity around their unique offerings. Before any consulting session I ask clients to describe the problem you solve for your clients & customers? The marketplace is noisy and crowded. The competition can quickly imitate your menu of services or catalog of products.

Promoting the enterprise product and services should focus on telling people WHY you are in business. The more compelling the storytelling about the company brand, the better prospects will understand exactly why it exists. If the potential client is confused about your product and service offerings, they will smile and silently move on to another brand.

Below are a few ways to grow sales through marketing.

Maximize Customer Reviews

Read your company’s business reviews and gain clarity on what makes the organization stand out. There is incredible value and research lurking in your customer testimonials and online reviews. This one simple task assists business owners in changing the perspective from owner to client. The product and services delivered will be perceived differently by each customer.

If you don’t have any reviews, create an end user survey for clients to rate their customer service experience. Consider asking, what is the one thing the company should never stop doing? The answers to this one question will eventually reveal a pattern and provide a glimpse of the unique value proposition of your organization. It will define and outline the competitive advantage the company possesses.

Position Your Company To Be The Solution

After you are clear on the problem you solve, remain narrow in focus on who you market to. Find customers that have the problem that you are able to solve. Creatively demonstrate and reveal the solutions that are needed for your prospective clients’ problems.

Practice (in the mirror) telling others the problem your organization solves. Use voice memos on your phone to see how the 30 second commercial sounds. It should be so clear that a 4th grader can understand it. Everyday is a potential interview for your organization. Get comfortable with sharing the company's 30 second commercial.

Articulating the problem you solve in the marketplace will spark interest in offerings and move you towards closing the sale and increasing conversion. Having a “jazzy catch phrase” for your brand is great but only if it addresses the problems of your potential customers.

Determine Which Social Media Platform To Use

It’s critical to determine which social media platform you want to use to promote the brand. Researching and understanding the target customer will provide a roadmap of where they live on social media. For example, LinkedIn is not the platform to post social content of cute babies and vacation beach photos.

It can be overwhelming to create content needed for multiple platforms especially if you are a solopreneur.

My suggestion, start with 1 or 2 social media platforms first until you are fluent and consistently active online. Each platform offers its own unique value and audience. An organization wants to post often enough to be top of mind. They also do not want to overpost and be viewed as a noisy invader. Seek to build trust and community on your platforms.

Creating content for social media will help build brand awareness and increase your customer base. Ensure your audience sees an authentic human or team behind the brand. Again, display storytelling that ties into your mission, value and purpose. Provide a behind the scenes glimpse of the office. Be candid, natural and don’t shy away from videos. In the middle and end of a video or social media post provide a Call To Action . Give a phone number or website where the organization can be reached.

The famous marketer Simon Sinek stated, “People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.”

If you are struggling with creative content ideas to post and promote your brand, schedule a complimentary small business consultation with DPI .

What Is Your Measure Of Success

Tue, 27 Apr 2021 19:14:45 GMT

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My executive coach asked me - What is your measure of success? I was stumped and speechless. I had not taken the time to outline what I wanted out of life. Defining a company's measure of success is the first step to goal setting. Every organization will define success in different ways. Choosing not to set goals provides the organization a "fly by the seat of my pants" mindset. The business is leading you vs you leading the business.

As a young mom with a newborn, my measure of success was taking a bath or making the bed everyday. Now that I am beyond that phase of life, I personally define success in a much different way. If you are not clear about what you want out of life how can you ever achieve it?

As a small to mid size business owner - Do you desire to define success by a revenue goal or impact on the community? Determination and hard work are requirements for achieving ambitious goals. Once there is clarity on the measure of success for the organization, the need dissolves to compare your journey to the competition.

Measure Of Success Questions :

What values do you live by?
What motivates you?
What lifestyle do you seek?
What do you want your world to look like?
What is your circle of influence?
What % of time & resources do you want to be profit vs charity work?
What does it look like to have success in the organization?

These questions will jumpstart how the company defines success. For instance, not every business owner wants to work full time. Some owners prefer to work part time and dedicate more intentional time to parenting or community serving.

What are your preferences?

Do you want your organization operating in a brick and mortar environment or ecommerce? Will you focus more on transactional or experiential interactions with clients? Will you drive growth in 2021 with a referral based business model? If so, who is in your center of influence? You will not grasp at other people expectations once you clearly define the company's measure of success.

As leadership teams start goal planning for 2021, please visit our website to schedule a complimentary consultation. DPI works with clients to set goals, create value/mission statements, identify target markets, and create accountability benchmarks to ensure execution of the strategy. Set yourself up for success this year. Reimagine a new vision since our world has a new normal. Maximize opportunities by creating a strategic plan.

New Book Release

Tue, 06 Apr 2021 19:50:02 GMT

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POWER OF ONE LAUNCH | 3.30.21

How do you bounce back when you’ve been reduced to zero?

How do you move forward when you are sitting in the seat of uncertainty?

How do you respond to betrayal?

You cling to the power of one word. One word, spoken at just the right time, can change the trajectory of your life. Every leader has personal battles and scars that seem invisible to direct reports and peers. These unhealed places can damage a leader’s efficiency and impact within the organization. Power Of One will recalibrate an atmosphere by the power of written words. This power packed devotional allows the reader to jump around to the word that sparks interest in them that day.

DPI CoFounder's newest book, “Power Of One” launched on March 30th, 2021. Roslyn Rice quickly became a national bestselling author . It’s been recognized as #1 new release in multiple categories on Amazon.

Power Of One is a resource to nourish self care within leaders. Each chapter is one word that Roslyn harnessed during tough moments in her life professionally and personally.

Power Of One: Finding Hope In The Midst Of Struggle Kindle ebook will launch April 30th and currently available for pre-order.

CONGRATULATIONS DPI Co-Founder, Roslyn Rice.

She is an author with a global mission to inspire the world, one leader at a time.

What are people saying?

“Powerful, insightful, life changing book.”

“This is a devotional you will reach for time and time again.”

“The author is able to connect and relate with real life circumstances...”

“This is a wonderful read that will help readers truly focus on the power of one word and how it has the ability to transform their lives.”

Power Of One by Roslyn Rice is now available on Amazon.

DIVERSITY FATIGUE

Thu, 18 Mar 2021 21:34:11 GMT

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3 Ways To Avoid Diversity Fatigue

Diversity and inclusion during the summer of 2020 were hot topics. There were days provided to employees to contemplate and lament over the violent murder of George Floyd. There were protests and corporate statements to deal with the second pandemic hitting the U.S. - racial injustice.

Human resource, diversity, equity and inclusion teams launched town halls, surveys, and fireside chats to provide a space for employees to voice their concerns. Unconscious bias training and workshops were delivered to educate and stimulate workplace empathy. For some, this was nothing more than checking the box on what seemed to be the right thing to do in the moment.

That moment and awareness has evaporated for some as diversity fatigue has set in. DEI work is an arduous path. It is frustrating to invest resources and see progress that is slow and painful. The work of fostering inclusive cultures in the workforce is a marathon and not a sprint. Some companies are taking one small step forward and with one tweet they take two steps back. The cancel culture mentality is leaving little room for error.

3 Ways To Mitigate Diversity Fatigue :

Celebrate Small Wins

Reflect on the progress that’s been made in the organization. Leadership can provide transparency on current reality vs. what needs to be improved. Communication is critical so employees aren’t left in the dark on actions leadership is taking to transform culture. Transparency builds trust in senior leaders ability to get it done. The work of building a diverse, equitable and inclusive workplace takes time. 1-2 years is not enough time to see significant culture change. Every win, no matter how small, matters. Continue to integrate DEI work as part of the ethos of the workforce.

Define The Gaps That Still Exist

If the organization has been on the DEI path for any length of time, take a moment to see progress made and what still needs to be accomplished. Step back and take a 360 view of cross functional areas that still need to be addressed - Ex: diversifying recruiting practices, mentoring/sponsorship within middle management, launch ERG’s (employee resource groups), workforce accommodations, etc.

Give Leaders A Break

This is an all hands on deck project. Solicit participation within every level of the organization. Most likely those in entry level roles, the company’s future leaders, have insight on how to create tangible change. Be open to their feedback. Again, celebrate the small wins. It’s important to have executive buy in but all employees have a stake in the culture of the enterprise. DEI leaders/committees shouldn’t work in silo.

Allow the hard work of 2020 not just to be a moment, let it be a movement within the company to drive real change and eventually foster an inclusive culture. “A place where all employees are heard, valued and respected.” ~Jennifer Brown, CEO & Founder of Jennifer Brown Consulting.

Companies with strong diversity, equity and inclusion programs are benefiting from lower levels of employee turnover, higher degrees of engagement, productivity and innovation that contribute to increased revenue. As with any global goals within an organization, ensure they are specific and realistic. Employees want to see action and not just hear about what is misaligned during a town hall. Stay motivated. This work is exhausting but commit to staying the course. It is easy to slide back into the mindset of “business as usual.”

DPI is here to assist with DEI needs within your organization. Workshops, Facilitated Conversations and Training Curriculums are available. Schedule a complimentary DE&I consultation.

REIMAGINE 2021

Fri, 26 Feb 2021 22:53:32 GMT

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DPI, LLC & RENEE SCOTT INSURANCE HOST:

REIMAGINE 2021 CONFERENCE

MARCH 24TH 5PM - 5:30PM

A recent trend report by McKinsey stated that the pandemic sparked a wave of innovation and launched a new generation of entrepreneurs. More than 2 million new business formation applications were submitted at the end of 2020. The future has been pulled forward. The drive to answer the complexity of problems facing our nation unleashed creativity and innovation in the midst of crisis.

These facts shed light on the amount of entrepreneurs that might be living in chaos as they learn how to operate and run their business. Many new business formations are run by solopreneurs navigating competing to do lists.

In an effort to pay it forward during Women's History Month, DPI and Renee Scott Insurance are collaborating with small business professionals from different categories such as marketing, law and accounting to give expert advice during an event called, REIMAGINE. This is a free and educational event to equip new business owners to maintain, grow and thrive in the new marketplace.

Small businesses spent most of 2020 scrambling to keep up with demand or their efforts were spent to keep the business afloat. This year will bring its own challenges as the transition into normalcy continues. A new normal requires a new vision. Reimagine the possibilities within your organization.

Conference Key Takeaways :

Live Networking Opportunities
Growth And Planning Strategies
Marketing Businesses In The Digital Age
Pros And Cons Of Different Business Types
Insurance Tips To Safeguard Against Cyber Threats & Lawsuits
Tax Tips For Small Businesses To Optimize Cash Flow
Succession Planning To Guardrail Against Interruptions In Day To Day Business Operations

The conference seeks to educate, inform and expose participants to a network of other business owners. The target audience for this event are emerging entrepreneurs and people with an idea or side hustle. It also will appeal to any small business in operation for 3 years or less.

This virtual conference will take place on March 24th from 5-6:30pm . REGISTRATION is free but space is limited.

FAITH BASED FRUSTRATIONS

Tue, 19 Jan 2021 18:15:26 GMT

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The pandemic has changed the way we worship and attend our places of faith. In this change, there are still congregants that are not comfortable connecting with others. Here's a question for faith based leaders - Did the lack of connection exist before the pandemic?

Here are a few questions to ask the church leadership team:

Is there a struggle to retain members?
Has programming excited one group yet offended the other?
Are congregants social media comments surprisingly offensive?
Does the leadership team reflect the demographics of the community it serves?

The pandemic pivot has exposed many revealing truths about our faith based organizations (FBO) and our world. Congregants can worship in proximity with each other, yet not understand the personal stories, trauma or experiences they've encountered. The pandemic pivot continues to reveal how vital it is to empathetically listen to others.

FBO's are also seeing the incredible need not just within the four walls of their synagogue, mosque or sanctuary. They are seeing the evident tangible needs for food and rental assistance within their communities. The pandemic was an equalizer. All people felt the impacts but they were not all experienced equally. There are many inequities that are now uncovered due to our country's long history of social injustices. These injustices have structurally made their way into laws, policies, resource allocation and also our behaviors.

DPI offers a unique diversity training for faith based organizations. The series entitled, "Belonging Matters", teaches FBO leadership teams how to slow down and challenge every assumption. It has been stated, "if we have a brain we have bias." We are all unfortunately born into these inequitable structures and systems.

The training will assist FBO leadership in becoming aware of common blindspots. It goes a step further by providing strategies and action plan for disarming implicit biases. Behaviors, for example, remaining silent can perpetuate racism in our communities. Also saying we are color blind perpetuates inequity. Seeing someone's identity of race or gender helps us realize the different experiences we have. Participants will learn how to disarm and interrupt those behaviors.

Faith based organizations can honor everyone's experience. FBO's are the lifeblood of any community. It's always been a source of hope and healing to life's greatest complexities. Allow your community of believers to grow in giving everyone, no matter the difference, a sense of belonging.

Please visit our website to schedule a complimentary consultation.

START WITH THE END IN MIND

Mon, 21 Dec 2020 17:17:54 GMT

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DPI leadership team just finished building final strategic plans for 2021. Here are a few tips for finishing the year strong.

Spend Time Away From The Office

The office is filled with distractions. When planning and strategizing for the new year, ensure you have an off site location. Limiting distractions organically leads to stronger creativity.
Pulling the leadership team away from the office also allows for robust brainstorming. It's easy to get caught into the daily grind of work and operations. Time away provides leaders the ability to focus.

Reflection

Reflecting on the year's successes and mishaps is a starting point for business goal setting. What are your successes and strengths of 2020? What opportunities and issues need to tackled before moving into the planning season? Company reflection is a springboard for goal setting.
Reflecting also becomes a way to recognize and appreciate your team. They are the heartbeat of your organization.
Reflect and reiterate the core values and mission for the company. This will build alignment right from the very beginning.

Start With The End In Mind

Before discussing the upcoming quarterly goals, think about where the organization will be in 5 or 10 years. It is easier to arrive somewhere when you know the destination . Create bold long-term goals that seem impossible to achieve. Then build the processes, systems, talents, operations, revenue, clients, etc. needed to achieve that goal.
Defining a bold long-range goal narrows the focus as the leadership team moves forward crafting the 1-year and quarterly goals.

Setting goals provide direction. There will be many ways to arrive at a final destination. It starts with having the end in mind. Reviewing the core values and mission of the organization becomes a north star. It anchors an organization during turbulent times. Once the leadership team is completed, ensure the new objectives are clearly communicated within the company. DPI wishes you a prosperous new year.

Seasons Greetings!

THE BUSINESS CASE FOR DIVERSITY

Thu, 10 Dec 2020 19:04:28 GMT

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Are any of these statements familiar?

How do you manage work and raising kids? You must be overwhelmed.
They don’t look gay.
Your name is so hard to pronounce, do you have a nickname?
I don’t see color.
I’m not racist.
Why do you have so many last names?
Who’s the new girl?
Do you even know what TikTok is?
Is that your real hair? Can I touch it?
Why is she so aggressive?
The way you overcome your disability is inspiring.
No, where are you really from?
You are too light to be black.

If someone has experienced some of these questions or comments within your organization, it’s time for bias training. Bias training benefits all types of organizations across multiple sectors by creating awareness around our own blindspots. We naturally hold biases in our brains. It’s time to slow down and challenge every assumption. Everything humanity knows, impacts the interactions with others.

It’s been stated that if we have a brain, we have bias . The human brain is processing more information than it can handle. To account for this, humans make snap judgements that can lead to wrong assumptions. Moving too fast to make a decision is an enabler of biased decisions. Biases can be both positive and negative. I'm biased that my sons are the most handsome in the world.

Being a diverse organization saves money. Harnessing diversity of talent and thought leads to stronger decision making. Diverse and inclusive cultures can support companies from making decisions that will lead to soft sales numbers. For instance, using the wrong name for a car that translates negatively in another country can negatively impact sales. This will thrust financial profits into jeopardy.

A survey by Glassdoor of 1,100 US employees found that 61% of US employees witnessed or experienced workplace discrimination based on age, race, gender, or sexual identity . Diversity does not equate to inclusion. Inclusion requires a culture where employees feel welcome, respected, and psychologically safe. Being at a diverse table, often for minorities, means being muted at that table. Inclusion allows everyone at the table to have a voice.

It is imperative for companies to know the benchmark metrics in regards to diversity. You can’t manage what you don’t measure. DPI takes an approach that includes assessments for companies to truly uncover the diversity metrics within the organization.

Companies can then track the metrics and put a plan in place to increase and create a pipeline of diverse candidates. That is when the journey to inclusion begins. It takes intentional action to sustain an inclusive culture. The return on investment will lead to higher morale, productivity and profits. Harvard Business Review states that diverse companies are 70% more likely to capture new markets.

Diversity and inclusion is a recommended conversation that should happen at every layer of the organization. Consider adding it to your business goals for 2021. Diverse workforces drive stronger decisions to address current business complexities.

DPI can collaborate with your organization for a unique solution to tackle this issue. Visit our website and schedule a complimentary consultation. DPI provides instructor-led virtual training, onsite group sessions or 1:1. We are currently scheduling bias sessions for 2021.

PLAN TO THRIVE - DIVERSITY MATTERS

Tue, 17 Nov 2020 21:35:00 GMT

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The year of 2020 has companies reimagining a new workplace. The constant COVID19 restrictions and strain on financial statements has caused future business models to accelerate into this year.

Imagine a workplace that:

Fostered Innovation
Increased Sales Growth
Retained High Performers
Expanded Customer Growth
Consistently Attracted Top Talent

I know, that’s a tall order. Organizations with human talent can maximize their contributions within the company especially during difficult times. I believe, the best ideas already sit within a company. Reset to seeing the humanity of the workforce vs focusing on output. Every organization and employee, either positively or negatively, has felt the impact of 2020. There is overwhelming research that show, diverse companies perform better than those aren’t diverse.

The strongest advantages arise when companies embrace diversity and harness an inclusion mindset. They create trust and allow diverse opinions, collaboration and think tank sessions to solve some of the most complex company problems. It’s the type of work environment that allows employees to have a voice and a sense of belonging. Employees feel psychologically safe bringing their authentic self to work.

At a foundational level, companies hire each of employee for a specific purpose. The hiring manager saw an attribute or skill that they felt could enhance the global goals of the organization. The people that vacate positions do so for many reasons. But it’s often not because of the company culture. People leave because of someone’s leadership style.

FACT - Diverse companies have conflict. That friction is simply caused by ideas bumping against each other. Making decisions in silo is detrimental and leaves certain perspectives out of the business process. Diverse companies should seek diversity in a variety of categories like age, race, gender, socioeconomic status, and geography.

I remember being employed by a Florida retailer early in my career. There was a rich understanding of the Florida customer, lifestyle, as well as the tourist that visited. That company was bought out by a larger retailer. The buying function centralized and moved into NY headquarters.

I remember the first Fall season with the new retailer - boots, sweaters and cold weather shops took over the vital 1st floor real estate in September. The strategy equated to financial loss because the weather in Florida remains hot and humid all the way through December. Customers needed year round accessibility to bathing suits and flip flops, not sweaters and boots in September. Geographic diversity would have changed that cold weather strategy.

To avoid financial pitfalls, think about the following :

Are a diverse group of leaders making decisions?
Are the right group of people making the decisions?
Are the demographics of the customers served represented in the decision making & leadership teams?
Who has been excluded?

Imagine the perspective and sales that are lost if the majority of the decision makers are completely different than the customers they serve. What images are used in marketing? Lack of diversity causes financial loss . DPI has launched an unconscious bias training called “ Belonging Matters ” to help companies forgo these types of financial mistakes. The impact of unconscious bias training can lead to stronger profits. Feel free to visit our website DPI2.com for more information.

ENGAGING REMOTE EMPLOYEES

Fri, 23 Oct 2020 21:25:15 GMT

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Maximizing human potential is the cornerstone of a strong business. A 2020 Gallup poll shows 63% of US workers are not engaged at work. Now that many businesses are hybrid (remote + onsite), managers need effective tools to retain employee engagement. Motivating employees in a centralized location requires a different skill set than motivating them in a decentralized location.

According to Harvard Business Review, a well designed engagement survey can highlight the employee trust and engagement within an organization. This is the time for employees to be heard and leadership teams to listen with empathy.

A recent CNBC article, “ Who Is The Happiest Working From Home ”, shows more than half of full time employees working from home are more satisfied than their office bound colleagues. The novelty of remote work hasn’t worn off. In fact, it is here to stay.

3 Ways To Improve Remote Employee Engagement

1. INCREASE COMMUNICATION

This is the time for managers to lead with empathy. Consistent communication with every employee ensures they are seen, heard and a valuable part of the organization. It can be as simple as a text, chat or phone call throughout the work week. Informal or formal conversations raises the bar on management effectiveness with remote team members. Now is the time for leadership to be available and present with their teams.

Examples:

Host a fun “pet cam” session where remote employees can show off their pets.
Host a virtual reading session for parents with small children.

2. SHOW APPRECIATION

Find opportunities throughout the week to shout out the successes of your team. Be appreciative of large and small wins within the department. Find a relevant way to reward employees that are giving back in a robust way. Making a point to notice employee work efforts will pay huge dividends in keeping them motivated.

Examples :

Consider buying remote team lunch utilizing a food delivery service.
Host a lunch and learn.
Create a half day Friday incentive for achieving sales goals or providing above and beyond support on a project.

3. MINDFUL MOMENTS

The stress of 2020 is unprecedented. Host activities that require less screen time. Connect in a way that provides mental health focus. This creates tension reset for employees that are struggling. The fear of change provides greater professional uncertainty. Even the strongest companies show employees that are concerned about job losses and difficulty in finding balance. Our minds can benefit from mental stillness.

Examples :

Host a guided meditation with your team to recenter and refocus.
Host gratitude meeting - each employee lists 3 areas of gratitude.

In closing, each manager should lead with empathy during these turbulent times. Lean in, listen and find the solutions that matter to your team. Contact DPI to schedule a complimentary consultation for employee engagement training.

TARGETED WAY TO INCREASE SALES

Tue, 06 Oct 2020 18:49:48 GMT

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Why isn’t this new product selling?

Many organizations ask this question. Money was invested to launch a product that solved a problem in the marketplace. All systems were tested during development, the marketing team launched a compelling campaign. Distribution execution was flawless.

But, why isn’t it selling?

I can’t tell you how many times I’ve participated in a product launch. There is incredible excitement internally and then months later sales fall flat. I remember one specific product in my past was launched in the wrong color. The sales team discovered the color used on the product meant royalty in one culture and death in another culture. The data showed certain segments of the market with staggering slow sales.

Diversity and inclusion training (or bias training) can stop this sequence of events for companies. It is a waste of time and money to launch a product that will not sell. A more diverse set of voices could've diagnosed that cultural mistake BEFORE it was launched. It is important to recognize that the groups we identify with influence how we see the world. One way to widen a company’s lens is to tap into resources that build cultural awareness.

Having a diverse team saves money.

Studies show less than half of managers have received bias training. This type of training plays a critical role in creating an inclusive workplace. It also provides 33% higher performance when there are more culturally and ethnically diverse teams (McKinsey & Co.).

Having a diverse team drives forward progress.

In an article entitled, “ Diversity Wins: How Inclusion Matters ” by McKinsey & Co., 2019 analysis finds that companies in the top quartile for gender diversity on executive teams were 25 percent more likely to have above-average profitability than companies in the fourth quartile—up from 21 percent in 2017 and 15 percent in 2014.

In the above example, lack of diversity in the development and production phase caused a significant decrease in profits. Companies large and small need diverse teams at every level of the organization. Being able to remove bias blindspots leads to higher financial performance.

DPI launched a bias training series called, “ Belonging Matters. ” Participants will learn about common biases, become aware of blindspots and given strategies to be a more inclusive leader within their organization. There is an interactive group session that allows participants to facilitate real, non judgmental dialogue with concrete actions.

“ Diversity is a fact. Inclusion is a choice that takes intentional action .”

~CoFounder, Roslyn Rice

OPTIMIZE DIGITAL CAPABILITIES

Tue, 29 Sep 2020 18:50:12 GMT

One way to maximize growth in the 21st century is to expand product categories. It is also important to diversify the way a company interacts with its customers. The technological pace of 2020 moves at lightning speed. Now is the time to optimize digital capabilities so there is connection and interaction with a broader base of consumers.

Is your company providing the best digital experience?

WAYS TO OPTIMIZE :

CREATE A ROBUST AND CONSISTENT ONLINE PRESENCE

69% of people search for local businesses at least one time per month. ~Right Management

Yet, 45% of small businesses don’t have a website. When was the last time your company refreshed its website? Companies need to ensure their online presence is delivered via a digital platform (Ex: website or social media channel). Also, display the same branded imagery as used in brick and mortar environments. Make the necessary investment to hire a reputable website designer. Create a consistent branding statement across all digital channels.

Customers go through a series of touch points before making a purchase. This is called a customer’s buying journey . Studies show 63% of shoppers start their purchasing journey online. Customers are searching for information online about various products and services. Shopping begins online so leverage having a strong and consistent online presence.

COMMUNICATION VIA TEXT

98% of text messages are opened compared to email that gets lost in your inbox.

Text message marketing is a smart way to build connections with customers. Communicating with your clients through multiple channels like text and email are imperative during the 21st century. Organizations can send customers a monthly newsletter, promote special events or sale offers, invite them in, and/or share updates about the newest product. Choosing multiple channels of communication improves a company’s visibility in the noisy marketplace.

ELECTRONIC SIGNATURE CAPABILITY

Electronic signature capability improves speed, security & reduces a company's carbon footprint.

No one wants to drive to an office to sign a document in 2020. Having important documents delivered right to your inbox allows clients convenience and speed. Ensure the platform you choose allows signatures from various devices (Ex: mobile, laptop, tablet, etc). This capability allows employees the opportunity to work on sales driving activities vs chasing down one signature. This single act is a win win for both the organization and the customers. I recommend DocuSign or signNow.

The entire global marketplace is navigating how to interact with customers in new and innovative ways. Optimize your organization’s digital capabilities to provide an experience of speed, accuracy and convenience. If you are trying to figure out what digital solutions are right for business, contact https://www.dpi2.com/ and schedule a consultation.

PIVOT STRATEGIES

Sat, 19 Sep 2020 22:25:22 GMT

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The ability to connect face to face with clients, prospects and employees is now considered an old workforce model. Many companies are leveraging technology allowing employees to work remotely. Some companies are pivoting to hybrid structures which include onsite + remote work. It is time for you to pivot how you engage your teams and connect with clients.

Pivot Strategies

Expand Channels/Product Offerings

Since brick and mortar stores are having customer capacity limitations ensure that your business model is not limited to one channel of sales.
Utilize an online shopping platform for clients, like Shopify or Etsy, that allows businesses too quickly and safely become an online retailer.
Consider a new product category or service to support new world behaviors (Ex: sell masks in your store, turn your restaurant into a food pantry, leverage curbside pickup, or launch remote tutoring services).

Create Virtual Scoreboard

Many offices that sell products and services utilize a whiteboard to keep track of progress towards their sales goals.
Utilize a virtual scoreboard that can be created in any data program like Google Sheets or Excel. That will allow access for remote team members with shared drives to log sales and see progress towards achieving their sales goals.
The virtual scoreboard allows a quick snapshot of progress and quickly highlights areas of opportunities.

Client Connect In A Virtual World

Connecting with clients in a virtual world is different than a face to face interaction.
New strategies can be leveraged to improve the interaction and build rapport. Many clients are juggling competing priorities with homeschooling kids and working remotely.

Now is the time to keep one foot anchored in the core values and mission of your organization. Utilize past learnings to pivot into new ideas and innovation.

DPI offers a Virtual World Client Connect training session. Participants will walk away with concrete strategies on engaging clients and prospects in the new virtual world. Building rapport and trust leads to higher retention of clients. The training is a 2 hour live professional development webinar. You can visit our website at DPI2.com to schedule a free consultation or book a Virtual World Client Connect training session.

Make the most of the season by following these simple guidelines

websitebuilder@thryv.com — Mon, 14 Sep 2020 18:40:43 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

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