3rd Quarter Reset: Power of Rest
Roslyn Rice • July 14, 2025
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Third quarter has arrived. We want to take a moment to acknowledge where we are in our journey this year. We've weathered the first half of 2025, navigated seasonal shifts, and likely experienced both victories and challenges that have shaped our understanding of what our customers truly need.
This is traditionally the time when professionals begin feeling the gravitational pull of Q4 planning. The holiday season looms ahead with its promise of peak sales, complex logistics, and the intense energy that comes with most critical months ahead. But before we dive head first into that preparation, we want to talk about something equally important to your success: the power of rest.
Take Stock of Where You Are
Right now, you have a valuable opportunity to pause and reflect. Your Q1 and Q2 sales reports, customer feedback, and financial data are telling a story about your business. This information isn't just numbers on a spreadsheet—it's intelligence that will guide your decisions for the remainder of the year.
Whether you're a store manager reviewing daily sales patterns, a district leader analyzing regional performance, or a senior executive looking at company-wide trends, this moment of reflection is crucial.
- What strategies worked?
- Which product lines exceeded expectations?
- Where did you see customer behavior shift?
- What operational challenges taught you something new about your business?
This analysis requires clear thinking, and clear thinking requires a rested mind.
The Reality of Our Human Limitations
We often operate in business as if we're machines that can run indefinitely without maintenance. We pride ourselves on being always available, always responsive, always pushing forward. But the truth is, we're human beings with very real limitations, and ignoring those limitations doesn't make us more effective.
Your brain processes thousands of decisions daily. From inventory choices to customer service challenges, from staff scheduling to vendor negotiations, the mental energy you expend is substantial. Like any other resource, mental energy can be depleted, and when it is, our judgment suffers, our creativity dims, and our ability to solve problems decreases.
Rest isn't a luxury it's a necessity.
It's the maintenance your mind needs to function at its best.
What Rest Really Means
Rest doesn't always mean taking a two-week vacation, though that certainly has its place. Rest can be as simple as a 15-minute meditation
between meetings, a walk around the block during lunch, or putting your phone in a drawer for an hour each evening.
If you do have the opportunity to take time off, we encourage you to be truly present during that time. It's tempting to check emails from the beach or take calls from the hiking trail, but divided attention defeats the purpose of rest. When you're with family, be with family.
When you're experiencing something new, let yourself experience it fully.
Your business will continue to run during your absence. In fact, stepping away often reveals just how capable your team truly is. Trust the systems
you've built and the people
you've trained. Your fresh perspective when you return will be worth more than any problem you might have solved remotely.
Rest as a Catalyst for Creativity
Some of our best ideas come not when we're grinding through problems at our desks, but when we're doing something completely different. The solution to your inventory challenge might come to you while you're gardening. The insight about customer flow might hit you during a quiet morning with coffee. The strategy that transforms your Q4 approach could emerge while you're having dinner with friends.
This isn't magical thinking, it's how our brains work. When we step away from focused problem-solving, our minds continue processing in the background, making connections we might miss when we're too close to the details.
Preparing for Q4 with Intention
The fourth quarter s unlike any other time of year. The pace accelerates, the stakes feel higher, and the demands on your time and energy multiply. You'll need every bit of mental clarity, creative problem-solving, and emotional resilience you can muster.
Starting Q4 already exhausted is like beginning a marathon after you've already run ten miles. You might make it to the finish line, but you won't perform at your best, and you'll pay a price that extends well beyond the season.
By taking rest seriously now, you're not just taking care of yourself, you're investing in your business's success.
A rested leader makes better decisions.
A rested manager communicates more clearly.
A rested team member provides better customer service.
Moving Forward
As you analyze your mid-year performance and plan for the months ahead, remember that sustainable success in retail requires both strategic thinking and personal well-being. The data will show you where you've been and hint at where you're going, but only a clear, rested mind can chart the best path forward.
Take time to celebrate your successes so far this year. Acknowledge the challenges you've overcome. Learn from the experiences that didn't go as planned. And then, deliberately and without guilt, give yourself permission to rest.
The fourth quarter will come soon enough, with all its intensity and opportunity. When it does, you'll be ready—not just with good plans and solid strategies, but with the mental clarity and creative energy that come from taking care of yourself.
Your business depends on you, which is exactly why you need to prioritize rest. It's not selfish, it's strategic.
Wishing you a thoughtful and restorative third quarter,
The Team of DPI LLC

If your business is making sales but your bank account doesn’t reflect it, you’re not alone. Many business owners work hard, sell consistently, and still wonder where the money goes. The truth is this: profit and cash flow aren’t driven by sales alone — they’re driven by what happens after the sale. Let’s break this down. Profit Isn’t Just About Earning More Profit is shaped by small, everyday decisions that quietly add up. Subscriptions you signed up for “just to try.” Software you don’t fully use. Tools that once helped but no longer serve your business. Meals or networking events that aren't turning into paid clients or customers. Each one may seem small, but together they quietly drain cash every month. These are profit stealers, expenses that don’t give you a real return. A quick reality check: If a subscription doesn’t save you time, reduce errors, or help you make more money, it’s not neutral. It’s costing you profit. Inventory Ties Up Your Cash If you sell products, inventory plays a major role in cash flow. The longer inventory sits on a shelf, the longer your money is locked up. This is why cash flow can feel tight even when sales are up. You already paid for it, but you haven’t received cash back yet. This is known as days inventory outstanding , how long it takes for inventory to turn into cash. Slow-moving inventory doesn’t just take up space. It limits your ability to: Pay bills comfortably Reinvest in marketing, advertising or growth Respond to opportunities quickly Inventory should move with intention, not hope. Sales Don’t Count Until Cash Is Collected For service-based and product-based businesses alike, cash flow depends on collection. Work delivered but not yet paid for creates a dangerous illusion of success. Invoices sitting unpaid are another form of money stuck in limbo. If you’ve already done the work, the faster you collect, the healthier your cash flow becomes. Small Tweaks Create Big Shifts You don’t need a finance degree to improve profit. You need visibility. Trim subscriptions that don’t earn their keep Track how long inventory sits before selling Tighten up billing and collection timelines These small adjustments often unlock more cash than chasing new sales ever will. Profit clarity creates confidence. And confidence lets you run your business with intention — not stress. The team at DPI LLC is here to help you improve your profit and get cash flowing through your business again. Visit our website DPI2.com to schedule a consulting session.

As 2025 winds down, business owners and HR leaders face a narrow window to tie up critical compliance and payroll processes before January arrives. A structured year-end review not only protects the organization but also strengthens readiness for the year ahead. At DPI, we believe in giving business owners clear, actionable steps that can be implemented quickly. This year’s HR priorities offer a meaningful opportunity to streamline operations. Below are the five most important HR tasks every organization should complete before the end of the year, based on the enclosed checklist resource. These actions support compliance, reduce risk, and ensure your team enters the new year with clarity and confidence. You can also provided a HR Checklist to ensure you stay on track. 1. Conduct a Comprehensive Compliance Review Before closing 2025, verify that all federal, state, and local labor requirements are up to date. This includes reviewing policies, updating required labor law postings, completing necessary employee notices, and confirming all workplace trainings have been completed. Compliance gaps discovered late often become costly mistakes—this review is a proactive safeguard. 2. Audit Personnel Files and Recordkeeping Take time to ensure personnel files are complete, accurate, and properly stored. Transfer terminated employee files to secure storage and confirm record retention requirements have been met. Clean files support clean audits. 3. Finalize Payroll, Taxes, and Year-End Reporting Audit payroll balances, confirm employee data, and prepare year-end forms such as W-2s and 1099s. Review carryover balances for PTO, schedule bonuses, and verify all tax information is correct before submissions begin in January. Even for employees that have separated from the company, you want to make sure you have an accurate mailing address to provide them with documents for their tax return filing. 4. Review Employee Benefits and Compliance Deadlines Assess benefits offerings, confirm ACA reporting requirements, verify eligibility lists, and distribute required notices. This is also the ideal time to evaluate whether your benefits remain competitive. 5. Complete Annual Performance Reviews and Update Job Descriptions Formal reviews reinforce expectations and help shape professional development for the year ahead. This is also the right time to update job descriptions to reflect actual responsibilities and evolving business needs. The DPI team has tools to support this year end task. An organized year-end HR process strengthens operational efficiency and reduces risk. If you’d like help implementing these steps, our team at DPI is ready to assist. The HR Checklist is our gift to you this holiday.

What You Stop Doing Matters More Than What You Start With less than 50 days left in 2025, you're probably building your list. New service packages to launch. Client outreach campaigns to execute. Year-end strategies to implement. Revenue goals to crush. But here's the unspoken truth: Your success in the next 50 days won't come from what you add. It will come from what you eliminate. The Subtraction Advantage We've been conditioned to believe that Q4 success requires doing MORE. More client meetings. More networking events. More social media content. More services to offer. More late nights coordinating it all. But every "yes" to something new is a "no" to focus, energy, and execution on what actually matters. Think about your last Q4. How many initiatives fizzled out by Thanksgiving? How many "great ideas" consumed your time but delivered mediocre results? How many times did you feel like you were drowning in activity but starving for progress? The problem wasn't that you didn't work hard enough. The problem was that you were working on too many things. Your Subtraction Framework 1. Identify Your Low-Impact Projects Every business has them—projects that should have been retired months ago but keep consuming resources and mental energy. The service offering that never gained traction. The marketing channel that eats your time but produces no leads. The client segment that demands too much for too little return. These projects persist not because they're valuable, but because they're familiar. We keep them alive out of sunk cost fallacy or simply because "we've always done it this way." Ask yourself : If this project did not exist today, would I start it? If the answer is no, it's time to let it go. Our DPI team meets weekly to prioritize and eliminate work that is fruitless. 2. Cut, Delegate, or Delay Not everything needs to be eliminated forever. For each initiative on your plate, ask: Cut: Does this need to happen at all? What happens if we just... don't? Delegate: Does this require MY attention, or can someone else own it? Delay: Does this need to happen in the next 80 days, or can it wait until Q1 2026? Most business owners underestimate the power of delay. Moving something from "now" to "later" creates the breathing room you need to execute on your true priorities. We all need a little breathing room during the holidays. 3. Protect Your "Top 3" Once you've cleared the clutter, you can finally see what matters. What are the THREE priorities that will actually move the needle before year-end? Not five. Not seven. Three. For your business, maybe it's: converting your best prospects into clients, streamlining your most profitable service, and securing Q1 contracts. For yourself, maybe it's: maintaining your health routine, protecting boundaries with family time, and getting adequate rest. Every decision you make in the next 50 days should be filtered through this question: Does this support one of my top 3 priorities? If not, it's a distraction. The Permission You've Been Waiting For Here's what nobody tells you: You don't have to do everything. You don't have to respond to every opportunity. You don't have to offer every service your competitors offer. You don't have to say yes to every potential client. You don't have to post on social media seven days a week. You don't have to attend every networking event. The business owners who thrive in the next 50 days won't be the ones who did the most. They'll be the ones who had the courage to do less, but do it with excellence. So before you add one more thing to your plate, ask yourself: What can I take off? The busy season is here. The chaos is inevitable. But clarity? That's a choice. What's next isn't about doing more. It's about doing what matters. Your 50-Day Challenge This week, identify ONE thing you're going to stop doing. One meeting you'll cancel. One project you'll shelve. One commitment you'll release. Feel the space it creates. Then use that space to focus on what actually moves you forward—both in business and in life. Because what's next isn't just about reaching the finish line. It's about who you are when you get there. The holiday rush doesn't care about your to-do list. It only respects your priorities. Choose them wisely. You can visit the DPI LLC website at DPI2.com to schedule a complimentary session.

Every business owner has heard it: “I’m not sure” or “I’ll get back to you.” It feels like rejection, but in reality, it’s an opportunity . These words rarely mean “no.” More often, they signal that your client hasn’t yet connected the dots between what you offer and the value it will bring to their life or business. Step 1: Pause and Respect Instead of rushing into persuasion, pause. Acknowledge their hesitation: “I hear you, it’s smart to think carefully before committing.” This lowers defenses and shows you’re a partner, not a pusher. You want to encourage a collaborative partnership with your client. Step 2: Find the Hidden Question Clients often mask their true concerns. Maybe they’re unclear on your process, worried about cost, or unsure if you’ve solved their type of problem before. Gentle questions uncover the truth: “Is there a specific part you’d like me to explain more clearly?” “What outcome would make this decision a no-brainer for you?” Step 3: Clarify the Value Don’t dance around your impact. Be direct . Share results, not just descriptions. Make sure to speak their language. Many times we are caught speaking in the acronyms that are familiar to our industry but might be new to our clients. Bring in testimonials and case studies that show what working with you has delivered. When people see evidence, hesitation shifts to confidence. Step 4: Offer a Safe Next Step If a full commitment feels heavy, offer a smaller entry point such as a discovery session, or a phased project. This keeps momentum while easing the risk for the client. Step 5: Leave the Door Open Not every “maybe” turns into a yes immediately. End with clarity: “Would it help if I followed up next week once you’ve had time to review?” This keeps the relationship warm and positions you as a trusted guide. The truth: Client hesitation isn’t rejection, it’s a signal to clarify your value. Your job is not to convince but to create clarity. If you need more assistance, visit our DPI website and schedule a discovery call with our team.

If your stockroom or warehouse feels more like a guessing game than a well-organized space, it’s time to make a change. During our recent Holiday Retail Bootcamps , one thing stood out: too many business owners are missing the mark on inventory management. The busiest season of the year is just around the corner, that can be a costly mistake. Whether you’re running your sales through Shopify, Clover, Square or another system, your inventory is your #1 asset and it deserves the same level of attention as your sales, social media or marketing plan. Why Inventory Records Matter Stay in stock (without overbuying): Accurate tracking means you know when to reorder, what sells best, and what needs a promotion to move off your shelves. Your inventory shouldn't have a birthday - sell it. See the real value of your business: Your inventory shows up on your balance sheet. Keeping records current helps you understand your cash flow, apply for funding, or even prepare your business for future growth. Capture every sale: Even if you accept payments through Zelle, Cash App or cash, you can (and should) record them in your system. This ensures you have a full picture of what’s selling, instead of gaps that hide your true revenue. Avoid messy data: Having items labeled as “uncategorized” or “miscellaneous” in your item library leads to confusion. It slows down checkout, clouds your reporting, and makes reordering harder than it needs to be. Build efficiency: A clean item library saves time for you and your team. When everything has a clear SKU, your storage room is easier to manage, your online listings are accurate, and your customers get a smoother experience. What is a SKU? SKU stands for Stock Keeping Unit. Think of it as a license plate number for every product in your business. A SKU is a unique identifier that makes it easy to track sales, reorder, and keep your item library consistent. Here’s a simple example: NIKI-TSHRT-CLSSC-BLK-M NIKI = Brand TSHRT = Category (T-shirt) CLSSC = Style (Classic Fit) BLK = Color (Black) M = Size (Medium) No matter what kind of business you run—bakery, food truck, gift shop, or bookstore—your products can be categorized the same way. A bakery might use CAKE, COOKIE, PIE as their main category. A food truck might use TACO, BURGER, FRY . A gift shop might use MUG, CANDLE, BOOK . Once these categories are in place, every new product can be added with clarity. Your September To-Do: Build Your Item Library This month is the time to roll up your sleeves and get organized before the holiday rush. Here’s how to start: Create your categories and subcategories. Map them out on a spreadsheet before putting them into your system. Assign a clear SKU to each product. Record all payment types (yes, even Zelle or cash) in your sales system. Eliminate “uncategorized” items from your item library. These small but powerful steps will give you control over your inventory, prepare your storage space for holiday sales, and help you avoid costly mistakes in the busiest season of the year. At DPI, we know that preparation drives profit . That’s why we created our Holiday Retail Bootcamp to help retailers like you tighten up operations, prepare your team, and maximize holiday sales. Ready to take the guesswork out of selling this season? The DPI team can plan a holiday retail bootcamp for your business owners. Email us at info@dpi2.com if you are interested in learning more. You can view all DPI's retail services by clicking HERE .

Raising prices is one of the hardest conversations a business owner can have with their customers. For membership-based businesses, it feels even more personal. You’re not just adjusting a number, you are asking loyal customers to invest more in their ongoing relationship with you. Here’s the truth: when handled well, price increases don’t have to damage trust. In fact, they can strengthen your customer relationships by reinforcing the value you deliver. Why Transparency Matters Customers don’t just buy your service, they buy into your integrity. When you explain why prices are changing, they are far more likely to accept it. For example, if rising tariffs are directly impacting your costs, your members will understand that these pressures are beyond your control. What matters most is how clearly and respectfully you communicate. The Right Timing For memberships, we recommend giving at least 45-60 days’ notice before a new rate takes effect. This gives members time to adjust, budget, and feel respected rather than blindsided. It also positions you as proactive rather than reactive. How to Share the News Email First – Send a direct, professional announcement to every member. Be clear about the date of change, the new price, and the reason. In-Person or Phone (for key customers) – If you have VIP or long-term members, reach out personally. That extra effort can go a long way in retaining loyalty. Website or Portal Update – Post the new pricing publicly on your member hub so the message is consistent across all channels. Focus on Value, Not Just Price When you frame the conversation around the value your membership provides, the price adjustment becomes easier to digest. For example: Highlight improvements you’ve made in service, product quality, or member benefits Emphasize consistency and reliability, especially in turbulent times Acknowledge loyalty by offering early renewal at the current rate or a bonus perk before the increase What You Don’t Have to Announce Not every price change requires an announcement. Industries like grocery, airlines or fuel adjust prices constantly, and customers already expect fluctuations. But for ongoing commitments like memberships, subscriptions, or services tied to trust communication is not optional, it’s essential. The team at DPI LLC can support you in creating & launching a membership program for your business. Expert Tip: Confidence Is Key The way you deliver the message is just as important as the message itself. Avoid apologizing for the increase. Instead, present it with confidence: Be respectful but firm Share the reason without overexplaining Reinforce your long-term commitment to members When customers see that you’re confident in the value you deliver, they’ll be more confident in continuing their investment with you. Bottom line: Price increases are part of doing business, but they don’t have to cost you relationships. With the right timing, transparency, and value-focused messaging, your members will stay with you. Not just because of what you charge, but because of the trust you build. The DPI LLC team is here to assist. Schedule a call by visiting our website .

In the first part of this series, we focused on laying the groundwork for emergency preparedness—building a plan, securing digital assets, and ensuring your team is informed. But preparation doesn’t stop there. In Part 2, we’re taking your readiness to the next level by addressing the relationships and systems that keep your business running behind the scenes. From vendor coordination to recovery strategies, these next five tips will help you move from simply being prepared to being truly resilient. Ready to face disruptions with clarity, confidence, and continuity. Let’s dive into tips 6 through 10 to strengthen the backbone of your business before the next emergency strikes. 6. Build a Vendor Continuity Plan Think beyond your walls. If a supplier, delivery partner, or vendor is affected, how will it impact your operations? Have backup vendors in place Establish communication protocols for service disruptions Know which contracts allow flexibility during emergencies Business continuity is often dependent on more than just your own readiness. 7. Prepare an Emergency Contact Tree Every business should have a current list of emergency contacts: Employees and their emergency contacts Key vendors, suppliers, landlord or property manager Ask about allergies and emergency preferences Local emergency services Insurance agent and legal counsel Digitally store this list and also keep a printed copy in an easily accessible place. We learned that a key employee would deny blood transfusions due to religious freedom. It is important to know this critical information before an accident happens. 8. Prioritize Employee Safety and Mental Preparedness Don’t overlook the emotional toll emergencies can take on your team. Create a culture where safety is prioritized. Provide access to: Mental health resources Flexibility to care for family or evacuate early Clear communication from leadership during uncertain times Your team will remember how you showed up for them during a crisis. 9. Establish a Post-Emergency Recovery Plan Once the dust settles, what comes next? A recovery plan should outline: How to assess and document damages A timeline for re-opening Communication strategy for clients and vendors Financial resources needed to bridge the gap Build resilience into your business, not just recovery. 10. Schedule a Business Preparedness Review Each Year Emergencies are unpredictable, but your response doesn’t have to be. Make emergency planning an annual priority. Consider scheduling a preparedness check-up each August, timed with the return to school and routines. Getting “back to basics” this season isn’t just about operations—it’s about protecting what you’ve built. Emergency preparedness may not be exciting, but it is essential. The best time to prepare was yesterday. The next best time is right now. Whether you’re leading a team of two or fifty, these actions can mean the difference between disruption and resilience. You can always call the team at DPI LLC to learn more. Visit DPI2.com to learn more about us.

As the school bells ring and routines fall back into place, August signals more than just sharpened pencils and packed lunches. It’s also a critical reminder for business owners: it’s time to get back to basics. That means revisiting the foundational systems that keep your business running in times of crisis. With hurricane season ramping up and unpredictable weather patterns becoming the norm, now is the time to take preparedness seriously. Emergency planning isn’t just a best practice, it’s a responsibility . Waiting until a storm is on the radar or a crisis has already struck puts your people, property, and profits at risk. Emergencies come in many forms. In Florida and other coastal regions, hurricanes top the list. But across industries and locations, the risks are varied: A fire in your storefront A medical emergency involving a team member or client A cyberattack compromising your systems A power outage lasting for days Flooding that shuts down your operations The key isn’t predicting every crisis, it’s being ready regardless of what comes. Here are essential steps every business owner should take now to protect their business, employees, and partners. 1. Create or Update Your Emergency Plan Every business should have a written emergency preparedness plan. This plan should outline: Evacuation procedures Communication protocols Roles and responsibilities of staff Vendor contact lists and critical suppliers Contingency plans for maintaining operations DPI LLC has a Business Continuity Plan. Visit our website DPI2.com to schedule a free consultation. If you already have a plan, dust it off. Review it with your team. Update emergency contact information, procedures, and supplies based on your current business setup. 2. Communicate the Plan with Your Team An emergency plan is only effective if your team understands it. Schedule a meeting to walk through the plan with your employees and answer questions. Ensure everyone knows: Where emergency supplies are located Who to contact in case of an emergency What to do if they are working remotely or off-site Reinforce roles and practice what to do during different scenarios. These drills save lives and reduce panic during real events. 3. Protect Your Digital Assets Data is just as important as your physical location. Make sure your business: Performs regular data backups (automated and offsite if possible) Has updated antivirus and firewall protections Uses secure passwords and multi-factor authentication Can operate remotely if access to your building is compromised If your server goes down during a crisis, do you have a plan to restore access within hours, not days? 4. Check Your Insurance Coverage Review your commercial insurance policies , including property, business interruption, and cyber liability. Understand what is covered—and more importantly, what’s not. If you are unsure about your coverages, we highly recommend calling Renee Scott Insurance agency to learn more. That team can be reached at: 813-548-1985. Ask your agent: Are natural disasters like hurricanes or floods included? What is the timeline for filing claims? Do you have coverage for lost revenue during shutdowns? Now is the time to make adjustments, not after the damage has been done. 5. Secure Physical Property and Inventory If you have a brick-and-mortar space, walk through it with an emergency lens. Are windows and doors storm-ready? Can expensive equipment be elevated or stored offsite during a flood? Do you have a generator for power outages? Is your stockroom decluttered to prevent a fall? Is inventory insured, catalogued, and easily movable? Even small improvements, like waterproof containers for key documents, can make a big difference. Getting “back to basics” this season isn’t just about operations—it’s about protecting what you’ve built. Emergency preparedness may not be exciting, but it is essential . The best time to prepare was yesterday. The next best time is right now. In part 2 of this series we will provide more tips to lay the groundwork for emergency readiness. Visit DPI2.com to schedule a complimentary consultation.

It’s official, we are halfway through the year. Q3 marks a turning point, and whether you’ve crushed your first-half goals or found yourself sidetracked, this is your opportunity to pause, reflect, and realign. The DPI LLC team takes a week off during July just to rest. It's been a busy start to 2025 but now we are already into the 7th month of the year. We will be enjoying the beach, what about you? Too often, business leaders move from one task to the next without taking a step back to evaluate what’s really working. The danger ? Burnout, wasted time, and missed opportunities. The good news ? A simple reset at the start of Q3 can bring fresh clarity and energy. It can be 1 week, 1 day or just 1 afternoon. Here are 5 essential ways to help you reset your mindset and business strategy for the second half of the year: 1. Celebrate What’s Working Before you dive into another to-do list, take time to reflect. What did you accomplish in the first half of the year? Wins don’t always have to be huge to be meaningful. Maybe you streamlined a process, hired a new team member, or landed a client you’ve been nurturing for months. Celebrate that! Here is a DPI LLC win. Our Co-Founder, Renee Scott, graduated from the Goldman Sachs: One Million Black Women Black in Business program and was selected as one of the commencement speakers...that is a WIN! Why it matters: Acknowledging progress builds momentum. It also reminds you of what does work so you can do more of it. Try this: Write down your top 3 wins from the first half of the year. Then share them with your team, mentor, or accountability partner. 2. Delegate to Grow One of the biggest growth barriers for small business owners & leaders is holding onto too much. You don’t have to do it all and you shouldn’t try to do it all. Delegation isn’t just about giving away tasks. It’s about creating trust, building capacity, and giving others room to step up. Why it matters: When you keep doing everything, you limit your business to the hours in your day. Delegating allows you to grow sustainably. Try this: Identify one recurring task you can delegate this month. Then clearly outline the desired outcome—not just the steps—and empower your team to run with it. 3. Reset Your Priorities The goals you set in January may not make sense anymore and that’s okay. Economic shifts, tariffs, customer behavior, and internal challenges all affect the path forward. Now is the time to realign. Here is an example: A skin care studio owner had to readjust the company's financial goals due to rising cost of products. This was a direct effect of tariff costs. The owner pivoted to reducing operational expenses due to a slow down in customer foot traffic. Why it matters: Chasing outdated goals wastes time and energy. This might be the year you focus on profit stability vs revenue growth. Staying agile means being willing to shift based on new data or insights. Try this: Review your Q1 and Q2 goals. Ask: What’s still relevant? What’s no longer a priority? Narrow your focus to 2–3 meaningful goals for Q3. 4. Take a Strategic Break Stepping away may sound counterproductive, especially when you're trying to hit year-end numbers. But rest isn’t laziness, it is a strategy. Breaks create space for creativity, problem-solving, and perspective. Why it matters: Burnout leads to bad decisions. A refreshed mind can spot opportunities that a stressed one can’t. Try this: Block out a “CEO Day” or long weekend this month. No meetings, no client work. Use the time to rest, reflect, or map out a vision for the next 90 days. 5. Realign with Your Team Even if you're clear on the direction for Q3, your team may not be. The best plans fall flat if the people responsible for executing them aren’t on the same page. Why it matters: Alignment fuels accountability. When everyone understands the why and how behind your goals, they’re more likely to stay engaged and deliver results. Try this: Host a 30-minute Q3 huddle. Share your top goals, ask for feedback, and clarify how each team member contributes to success. Make space for their ideas. It is not just your quarter, it’s theirs too. Conclusion The second half of the year can either be a repeat of the first or a reset that sets you up for sustainable growth. Don’t let momentum carry you without intention. Pause. Reflect. Delegate. Rest. Realign. You’ve still got six months to finish strong and it starts with one decision today. Need help clarifying your Q3 game plan? Let’s map it out together. Visit DPI2.com and book a complimentary session.

As artificial intelligence or AI-powered summaries increasingly dominate search results, especially on platforms like Google, the traditional SEO (Search Engine Optimization) playbook is evolving. A recent Gallup article states how AI use at work has doubled in 2 years. Now, businesses must think beyond keywords and backlinks and focus on feeding AI platforms accurate, structured and consistent data that they can draw from confidently. GEO (Generative Engine Optimization) is the practice of optimizing your business content to be readable, retrievable and relevant for generative AI tools. Unlike traditional SEO, which focuses on ranking in blue links, GEO is about being referenced in AI answers and summaries. 5 Practical Tips for Generative Engine Optimization (GEO) 1. Structure Your Website for AI Crawlers Identify your business name, services, location, hours, and FAQ in multiple AI platforms (ex: Chat Gpt or Claude). Make sure key information is on your homepage and about/contact pages—AI scrapers prioritize accessible summaries. 2. Publish Clear, Factual Content Frequently Create blog posts, service pages, and FAQs that answer “who, what, where, why, how” questions about your business. Focus on plain English, not marketing fluff. AI favors fact-rich language and easy-to-reference statements. 3. Appear on High-Authority Sites Get listed (accurately) on places AI trusts: Google Business Profile, Yelp, Better Business Bureau, local chambers, trade associations, news features. Write guest blogs or be quoted in articles. AI often sources answers from reputable editorial content. 4. Maintain Brand Consistency Across Platforms Keep your business name, tagline, services, and contact details identical across your website, social media, and directories. Inconsistencies confuse AI and reduce your authority as a source. 5. Monitor and Influence AI Mentions Search your business name on Perplexity, ChatGPT, Microsoft Co-Pilot and Google Gemini to see what shows up. If outdated or incorrect information appears, update it on the original source or use Google Search Console and webmaster tools to make corrections. If you need support on organically optimizing your reference on various AI tools, schedule time with a consultant from DPI LLC .





